Notes and Important Advice:

• All times shown are in Australian Eastern Standard Time (AEST) – you may need to adjust for your own time zones when completing the online test.
• The online test has a time limit of 90 minutes and can only be taken once.
• Please do not open the test until you are ready to complete the entire test.
• Only 1 attempt of the test is allowed. You do not have the option of multiple attempts in this piece of assessment.
• There will be no sample tests.
• You must aim to have the test completed by the closing date.
• There is no penalty for a wrong answer.
• You need to study the textbook, PowerPoint slides, and this unit profile carefully.
• Responsibility for access, ISP, browsers, connection and the computer you use (irrespective of who owns it) remains with the student. Failure of equipment is not grounds for special consideration, test extensions or special arrangements. Use of computers/computer labs on university campuses does not absolve students of their responsibility for having reliable and continued access to the worldwide web.
• Do not wait until the last minute. The Unit Coordinator will not open tests again for problems related to LAST MINUTE ATTEMPTS. Special consideration or arrangements will not be granted where the student attempts to complete the online test WITHIN THE LAST 48 HOURS of the test and encounters problems that cannot be resolved before the expiry of the online test.
• Refer system access problems (e.g. MOODLE login or password issues) to the Client Service Centre at tasac@cqu.edu.au as early as possible.
• “My computer has frozen up during an online test – what do I do?” The first thing to do is “don’t panic”! Email the Unit Coordinator immediately for assistance identifying YOUR FULL NAME, STUDENT NUMBER, COURSE CODE, CAMPUS, AND THE NATURE OF THE PROBLEM. Any omissions of this required information may delay a response.
• If a student requests a reset of their test and the Unit Coordinator agrees to that request, but subsequently the student does not complete the test within the deadline, it will be deemed that the test has not been completed and a score of ZERO will apply. Note that the determination of whether the online test result was affected by technical difficulties will be solely the prerogative of the Unit Coordinator. Simply doing poorly in a test and then asking for a reset will not be considered.

Case study questions 100%.

Total grade out of 100%. Reduced to a grade out of 20.

• China

• Japan

• Singapore

• Canada

• Title page with unit name and code, student name, student id and campus and date

• Executive summary (not more than 1 page)

• Table of contents

• Introduce the background information necessary to understand the product and the country of your choice

• Discuss the environmental factors (economic/financial, political/legal, social/cultural, technological) that may affect your international marketing campaign in the chosen country

• Conclusion and recommendations for moving forward on the export opportunities or threats

• List the references (at least 15 academic references)

• Appendices (where required)

• Please use Times New Roman with font 12 and 1.5 line spacing

• Word length: 2,500 words (excluding the executive summary, table of contents, reference list, appendices and charts).

You can use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA referencing and if using Endnote, you need to download and use the latest version.

Be creative!

Assessments 2 and 3 are related.

Building on your country analysis in Assessment 2,this task requires you to prepare and present an international market campaign. In teams of 2 or 3, you will deliver your strategy in a 10 minute oral presentation (with Powerpoint slides), and are required to submit your Powerpoint slides and Wordscript (1,500 words) via Moodle.

Firstly, organise yourself into a team of 2 or 3 people.

Secondly, your team is required to choose ONE of the countries and ONE of the products that you worked on in Assessment 2 and explain the rationale for your choice.You will then outline your marketing strategy, providing  recommendations for the following:

• Market selection and entry strategy
• Competitive strategy
• Pricing strategy
• Promotion strategy
• Distribution strategy
• Concluding recommendations

You are expected to read widely to support your analysis and justify your recommendations. You must include at least 15 references to support your ideas, which may be sourced from the CQUniversity library database, industry reports, and Google Scholar to find journal articles. Remember to reference sources in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.

Instructions for your Wordscript (written document):

• Please use Times New Roman with font 12 and 1.5 line spacing
• Wordscripts are to be referenced using APA
• Length is 1,500 words (excluding refernces)
• You need to upload this Word document (.doc or .docx file format) in Moodle under Assessment 3 and also a copy of your PPT slides (.ppt or .pptx file format)
• Only one Word document (Wrodscript) needs to be submitted per team

Instructions for the PPT slides (10 minutes oral presentation or voice-over):

• The oral presentation or voice-over should be a maximum of 10 minutes to discuss the above
• Use the marking criteria for this assessment as a guide to include what is needed in the slides
• You do not need to read the in text referencing or references at the end of the slides when presenting your oral or recording your voice-over for the PPT presentation
• As far as possible, as this is a team effort, we would like to hear all voices of the students involved in the group especially on the metro campuses. For distance education students, we would understand if this is not possible
• On-campus (internal) students will be presenting their PPT presentations in class time during Weeks 11 and 12.
• Distance students are required to provide a voice-over on your slides (see notes below)
• Only one PPT file needs to be submitted per team

For Distance students:

• To record your voiceover, you should use a headset with microphone preferably or speak loudly if you use the inbuilt microphone on your laptop/computer. Please make sure your voice is clear, can be heard and understood when playing the Powerpoint slides BEFORE you upload your work into Moodle.
• The Powerpoint slides will need to be uploaded in Moodle under the “Assessment 3” link.
• Do NOT insert your audio as a wav.file into the slides because we will not be able to hear you if it is not embedded in the file. To check if it works, you could send your PPT file to a friend and see if they can hear it. Please do not send to the Lecturer or Unit Co-ordinator to check.
• For hints on how to convert a PowerPoint slide to a presentation with voice over, please view the link below. Adding Voice Over to PowerPoint Presentations in 5 Easy Steps: http://www.emergingedtech.com/2012/12/add-voice-over-to-powerpoint-presentations-in-5-easy-steps/

 Note: this is a team assessment business report.

Why is a group work important?

The success of international venture creation, investment, management and marketing activities is often reliant upon national and international network building, firm's capabilities in communication and teamwork, cross-cultural understanding, critical and rationale thinking, and processing and managing information and technology. This group assessment is aiming to practice and develop the above stated critical skills and abilities.

What would you do to build a team?

This is a team-based assessment, where you have to allocate yourself to any of the teams through the course Moodle site. I would suggest you to make a team whom you can communicate with on a regular basis. The link, "build your team for group work", is available in Week 1 slot. Click on this link, and then select the group and click on the "choice" button, and finally, scroll down and click on the "save my choice" button.

There should be no more than 3 members in a group. The objective of this team-based assessment is to have increased communication in English, network building, cross-cultural understanding and further strengthening your critical and rational thinking abilities. Therefore, it is expected that you, as a team player, will practise and achieve these critical skills. Exchange your communication IDs (Skype/E-mail/Facebook) and/or phone numbers etc., and start your team work. You can also download Zoom.us, which is free and allows you to call meetings and upload these meetings into your email calendar as well as giving video feeds and you can share your work on the screen so that all team members can see it.

Final Instructions:

• Do NOT click on ‘Final submission’ of files in Moodle unless ALL FILES (PPT file, Word Script) have been uploaded for your team.
• All assignments are to be uploaded into Moodle and not sent to the Unit Co-ordinator’s email address for marking.
• You need to start working on this assessment as soon as Week 6 as it involves lots of research, preparation and team effort and do not wait until the last minute to do this assessment.