Assessment task 1 is designed to demonstrate in-depth understanding of the major theories and contemporary practices of global marketing. This assessment task comprises of one online test worth 20% of the total grade. The online test requires students to answer question(s) to one (1) of two (2) cases:

• Apple vs Samsung - taking the legal battle beyond markets and the boardroom (Ch 2, p. 69 Textbook)
• From a domestic market focus to a global vision - Australian banks' pursuit of global opportunities (Ch 11, p. 411 Textbook)

Notes and Important Advice:

• Case studies and question(s) assess contents from Weeks 1 - 3 (Chapters 1, 2, 3 & 11). Students will need to answer a total of three (3) or four (4) questions related to the randomly assigned case.
• Each answer must be a maximum of 200 words.
• Online Test will open on Monday of Week 4 at 9:00am AEST and closes on Friday of Week 4 at 6:00pm AEST. Students must aim to have the test completed by the closing date. All times shown are in Australian Eastern Standard Time (AEST) – Students may need to adjust for their own time zones when completing the online test.
• Students will only be able to log in to the test once and it will only be available for a total of 90 minutes. Please do not open the test until ready to complete the entire test. Only one attempt of the test is allowed. Students do not have the option of multiple attempts in this piece of assessment.
• There is no penalty (e.g., negative markings) for a wrong answer.
• Students need to study the textbook, PPT slides, and this unit profile carefully to fulfill the assessment criteria.
• Responsibility for access, ISP, browsers, connection and the computer you use (irrespective of who owns it) remains with the student. Failure of equipment is not grounds for special consideration, test extensions or special arrangements. Use of computers/computer labs on university campuses does not absolve students of their responsibility for having reliable and continued access to the worldwide web.
• The Unit Coordinator will not open tests again for problems related to last minute attempts. Special consideration or arrangements will not be granted where the student attempts to complete the online test within the last 48 hours of the test and encounters problems that cannot be resolved before the expiry of the online test.
• Refer system access problems (e.g. MOODLE login or password issues) to the Client Service Centre at tasac@cqu.edu.au as early as possible.
• “My computer has frozen up during an online test – what do I do?” The first thing to do is “don’t panic”! Email the Unit Coordinator immediately for assistance identifying your full name, student number, course code, campus, and the nature of the problem. Any omissions of this required information may delay a response.
• If a student requests a reset of their test and the Unit Coordinator agrees to that request, but subsequently the student does not complete the test within the deadline, it will be deemed that the test has not been completed and a score of zero will apply. Note that the determination of whether the online test result was affected by technical difficulties will be solely the prerogative of the Unit Coordinator. Simply doing poorly in a test and then asking for a reset will not be considered.

This task will be assessed based on -

• the identification of relevant marketing theories/concepts related to the assigned case;
• depth of their understanding, and analytical skills in applying these marketing theories/concepts to answer the question(s);
• strategic thinking and creative solution;
• inclusion of other examples to support the assertions (if applicable).

Assessment Task 2 is designed to encourage students to engage in independent learning, as well as develop the skills to analyse various environmental issues that influence a company's international marketing decisions. To undertake an in-depth and extensive Environmental Analysis, each student is required to select a product from the following list:

• Ugg bags (https://uggaustralia.com.au) OR

• Penfolds wine (https://www.penfolds.com)

The product chosen already competes in domestic Australian market, and is attracted by the opportunities that exist into one of the following markets:

• The USA OR
• South Korea OR
• China OR
• The UK

Students are required to conduct an environmental analysis to evaluate the potential opportunities and/or threats that may influence the chosen company's market selection and entry decisions for the specific country/region. Students are also expected to discuss the impact(s) the environmental issues may have on key areas of the marketing strategies (e.g., STP and the 4p’s) of that company. Issues include, but are not limited to legal concerns, political risk, cultural nuances, technology, economic and financial issues, etc. If an environmental issue does not have an impact on any of the areas of marketing strategies, it is irrelevant and, therefore, should not be included in this report. Students must reinforce their discussion with clear evidences (i.e. scholarly articles, industry and government reports, charts, diagrams, websites and newspaper articles, dating no further back than 2015).

Notes and Important Advice:

• Assessment Task 2 is an individual assessment task.
• Report should be formatted as follows: size 12 times new roman font, 1.5 line spacing.
• Word length: 2,500 words (excluding the title page, executive summary, table of contents, reference list, appendices and charts).

The report structure:

• Title page with unit name and code, student name, student id and campus and date.
• Executive summary (not more than 1 page).
• Table of contents.
• Introduction/background.
• Body paragraph (identification and explanation of environmental issues and their impacts on marketing strategies).
• Conclusion and recommendations.
• Reference list (at least 15 academic references). Students are highly discouraged from simply downloading country profile data from CIA Factbook, Wikipedia, or generic online sources.
• Appendices (where required).

This task will be assessed based on -

• the breadth and depth of information presented,
• how well it is specifically applied to specific marketing strategies,
• the overall presentation of the report (including academic quality).

See Moodle for detailed marking rubric for this assessment task.

Penalties apply for late submission (5% mark will be deducted from the total mark per day unless an approved extension has been granted).

Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for every 100 words over the allowed 2,500 words limit).

Assessment Task 3 is designed to support students to be practical in applying international marketing theories/concepts in their workplace. Building on the Environmental Analysis of Assessment Task 2, this task requires the students to prepare and present recommendations involving the decisions regarding (a) mode of entry, (b) competitive strategies, (c) the 4Ps, and (d) conclusion.

Notes and important advice:

• Assessment Task 3 is a group task. Therefore, students are expected to form their group (no more than 3 members in each group) within the first 5 weeks of class. Students should make a group whom they can communicate with on a regular basis.
• Assessment Task 2 and 3 are related. Groups are required to select a company and a country that have been analysed in Assessment Task 2.
• All groups must submit their PPT slides, along with a 1,500 words script.
• Students should support their discussions with at least 15 academic references, dating no further back than 2015.
• On-campus (internal) students will be presenting their PPT presentations in class time during Weeks 11 and 12.
• Each group is required to present for 15 minutes with a maximum of 15 slides.
• The marking criteria for this assessment can be used as a guide to include what is needed in the slides.
• Students do not need to read the in-text referencing or references at the end of the slides during presentation.
• As this is a group effort, all group members must participate in the presentation, especially on the metro campuses.
• Only one PPT file and one word script need to be submitted per group.
• Students must not click on ‘Final submission’ of files in Moodle unless PPT file has been uploaded for their group.
• Students need to start working on this assessment as soon as Week 6 as it involves lots of research, preparation and group effort and must not wait until the last minute to do this assessment.

Additional notes for distance students:

• All group members are expected to participate in the presentation, if possible.
• Students are required to provide a voice-over on their slides. To record the voice-over, students should use a headset with microphone preferably or speak loudly if they use the inbuilt microphone on their laptop/computer. Students must make sure their voice is clear, can be heard and understood when playing the PPT slides before uploading into Moodle.
• The PPT slides will need to be uploaded in Moodle under the “Assessment 3” link.
• Students must not insert their audio as a wav.file into the slides because we will not be able to hear you if it is not embedded in the file. To check if it works, you could send your PPT file to a friend and see if they can hear it.
• Please do not send the file to the Lecturer or Unit Co-ordinator to check.
• For hints on how to convert a PPT slide to a presentation with voice over, please view the link below.

http://www.emergingedtech.com/2012/12/add-voice-over-to-powerpoint-presentations-in-5-easy-steps/

Students will be assessed based on -

• their ability to formulate marketing strategies and tactics that can be used in an international setting;
• their thorough, focused and insightful analysis;
• their ability to present researched topic with solid supporting data.
• their communication and persuasion skills, and professionalism (professional PPT presentation including title slide with student names, student numbers, unit code and name, campus, term and year and assessment number and introducing team members and what will be covered in the presentation. Your introduction also needs to introduce the country you have chosen and the product).

See Moodle for detailed marking rubric for this assessment task.