CQUniversity Unit Profile.

Assessment task 1 is designed for students to demonstrate their in-depth understanding of the major theories and contemporary practices of global marketing. This assessment task comprises of one online test worth 20% of the total grade. The online test requires students to answer question(s) to one (1) of two (2) cases (see Assessment section in Moodle for the following cases):

• LJ Hooker’s reach to China

• From a domestic market focus to a global vision—Australian banks’ pursuit of global opportunities

Notes and Important Advice:

· Case studies and question(s) assess contents from Weeks 1 - 3 (Chapters 1, 4, 5, 6 and 11). Students will need to answer a total of three (3) or four (4) questions related to the randomly assigned case.

· Each answer must be a maximum of 200 words.

· Online Test will open on Monday of Week 4 at 9:00 am AEST and closes on Friday of Week 4 at 5:00 pm AEST. Students must aim to have the test completed by the closing date.

· Students will only be able to log in to the test once and it will only be available for a total of 80 minutes. Please do not open the test until ready to complete the entire test. Only one attempt of the test is allowed, students do not have the option of multiple attempts in this piece of assessment.

· Students must finish the test before the time limit is reached (80 minutes) and click on the 'finish' button to submit. Otherwise, it will not be saved, and a score of zero applied.

· Students need to study the textbook, PPT slides, and the assessment guideline carefully to fulfil the assessment criteria.

· Responsibility for access, ISP, browsers, connection and the computer students use (irrespective of who owns it) remains with them.

· The Unit Coordinator will not open tests again for problems related to last minute attempts. Special consideration or arrangements will not be granted where the student attempts to complete the online test within the last 48 hours of the test and encounters problems that cannot be resolved before the expiry of the online test.

· Refer system access problems (e.g. Moodle login or password issues) to the Client Service Centre at tasac@cqu.edu.au as early as possible.

· “My computer has frozen up during an online test – what do I do?” The first thing to do is “don’t panic”! Email the Unit Coordinator immediately for assistance identifying your full name, student number, course code, campus, and the nature of the problem.

· If a student requests a reset of their test and the Unit Coordinator agrees to that request, but subsequently the student does not complete the test within the deadline, it will be deemed that the test has not been completed and a score of zero will be applied. Note that the determination of whether the online test result was affected by technical difficulties will be solely the prerogative of the Unit Coordinator. Simply doing poorly in a test and then asking for a reset will not be considered.

This task will be assessed based on -

• the identification of relevant marketing theories/concepts related to the assigned case;
• depth of their understanding, and analytical skills in applying these marketing theories/concepts to answer the question(s);
• strategic thinking and creative solution.

Assessment Task 2 is designed to encourage students to engage in independent learning, as well as develop the skills to analyse various environmental issues that influence a company's international marketing decisions. To undertake an in-depth and extensive Environmental Analysis, each student is required to select a real company/brand in the Australian wine industry. The company chosen already competes in the domestic Australian market, and requires you to investigate the potential opportunities and/or threats that exist in one of the following markets for their products:

• The USA
• South Korea
• China
• The UK

Students are required to conduct an environmental analysis on the country selected to evaluate the potential opportunities and/or threats that may influence the chosen company's entry into that country. Environmental factors to be analysed may include economic, financial, political, legal, social, cultural, technological and other contemporary factors. If an environmental factor does not have an impact on companies international marketing decisions, it is irrelevant and, therefore, should not be included in this report.

Students must reinforce their discussion with clear evidence by in-text referencing (i.e. books, academic journal articles, industry and government reports, charts, diagrams, websites and newspaper articles, dating no further back than 2015). Students are highly discouraged from simply downloading country profile data from CIA Factbook, Wikipedia, or generic online sources.

Notes and Important Advice:

• Assessment Task 2 is an individual assessment task.
• The report should be formatted as follows: size 12 times new roman font, 1.5 line spacing.
• Students should support their discussions with at least 15 academic references.
• Word length: 2500 words (excluding the title page, executive summary, table of contents, reference list, appendices and charts).
• Penalties for late submission are applied as per CQU policy.

This task will be assessed based on -

• the breadth and depth of information presented,
• how well it is specifically applied to specific marketing strategies,
• the overall presentation of the report (including academic quality).

See Moodle for detailed marking rubric for this assessment task.

Assessment Task 3 is a group task and is designed to support students to be practical in applying international marketing theories/concepts in their workplace. This task requires students to prepare a report on recommendations involving the decisions regarding (a) market selection, (b) mode of entry, (c) competitive strategies, and (d) marketing mix strategies and present the findings in class. Groups are required to select a real company/brand in the Australian wine industry and one of the following markets for analysis:

• The USA
• South Korea
• China
• The UK

Students must reinforce their discussion with clear evidence (i.e. books, academic journal articles, industry and government reports, charts, diagrams, websites and newspaper articles, dating no further back than 2015).

Notes and important advice:

• Assessment Task 3 is a group task, therefore, students are expected to form their group (no more than 3 members in each group) within the first 7 weeks of class. Students should make a group with whom they can communicate on a regular basis. Groups are required to discuss the selection of a company and a country for this task.
• All groups must submit their PPT slides, along with a 1500 words report.
• Word length of the report: 1500 words (excluding the title page, executive summary, table of contents, reference list, and appendices)
• Only one PPT file and one report need to be submitted per group.
• Students should support their discussions with at least 15 academic references. Students are highly discouraged from simply downloading country profile data from CIA Factbook, Wikipedia, or generic online sources.
• Penalties for late submission are applied as per CQU policy.
• Students will be presenting their PPT presentations in class time during Weeks 11 and 12.
• Each group is required to present for 15 minutes with a maximum of 15 slides.
• The marking criteria for this assessment can be used as a guide to include what is needed in the slides.
• Students do not need to read the in-text referencing or references at the end of the slides during the presentation.
• As this is a group effort, all group members must participate in the presentation. If any group member does not participate in the presentation without prior notice, or if other group members inform the unit coordinator of group members' lack of contribution, then that group member will receive a zero.
• Students must not click on ‘Final submission’ of files in Moodle unless both files have been uploaded for their group.

Students will be assessed based on -

• the ability to formulate marketing strategies and tactics that can be used in an international setting;
• the thorough, focused, and insightful analysis;
• the ability to present researched topics with solid supporting data; communication and persuasion skills, and professionalism.

See Moodle for a detailed marking rubric for this assessment task.