Overview
In this unit you will gain an understanding of the core principles underpinning the modern music entertainment industry. You will examine current practices in copyright and contracts in Australia, business venture plans and risk analysis, as well as current technologies that relate to marketing and promotion for music business.
Details
Pre-requisites or Co-requisites
There are no requisites for this unit.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2021
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of 'pass' in order to pass the unit. If any 'pass/fail' tasks are shown in the table above they must also be completed successfully ('pass' grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the 'assessment task' section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University's Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure - Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure - International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback - Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Unit Evaluation Verbal communication
Students commented that they engaged well with the interviews that were provided as real world discussions of differing music business scenarios.
Continue providing these resources to support student learning and to provide context to the concepts dealt with in this unit.
- Articulate the core principles of music copyright in Australia
- Develop a business venture plan and risk analysis for a small entertainment business enterprise
- Create a website suitable for a small entertainment business enterprise
Alignment of Assessment Tasks to Learning Outcomes
| Assessment Tasks | Learning Outcomes | ||
|---|---|---|---|
| 1 | 2 | 3 | |
| 1 - Written Assessment - 30% | |||
| 2 - Written Assessment - 35% | |||
| 3 - Written Assessment - 35% | |||
Alignment of Graduate Attributes to Learning Outcomes
| Graduate Attributes | Learning Outcomes | ||
|---|---|---|---|
| 1 | 2 | 3 | |
| 1 - Communication | |||
| 2 - Problem Solving | |||
| 3 - Critical Thinking | |||
| 4 - Information Literacy | |||
| 5 - Team Work | |||
| 6 - Information Technology Competence | |||
| 7 - Cross Cultural Competence | |||
| 8 - Ethical practice | |||
| 9 - Social Innovation | |||
| 10 - First Nations Knowledges | |||
| 11 - Aboriginal and Torres Strait Islander Cultures | |||
Alignment of Assessment Tasks to Graduate Attributes
| Assessment Tasks | Graduate Attributes | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | |
| 1 - Written Assessment - 30% | |||||||||||
| 2 - Written Assessment - 35% | |||||||||||
| 3 - Written Assessment - 35% | |||||||||||
Textbooks
There are no required textbooks.
IT Resources
- CQUniversity Student Email
- Internet
- Unit Website (Moodle)
All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)
For further information, see the Assessment Tasks.
j.smyth-tomkins@cqu.edu.au
Week 1
Begin Date: 12 Jul 2021Module/Topic
Introduction to the music industry: music as a business
Chapter
Anderston, Dubber, and James - Chapter 1
Events and Submissions/Topic
Week 2
Begin Date: 19 Jul 2021Module/Topic
Copyright in Australia
Chapter
Simpson: Copyright and Music - The Basics
Events and Submissions/Topic
Week 3
Begin Date: 26 Jul 2021Module/Topic
Copyright for educators, performers and recording
Chapter
Anderston, Dubber, and James - Chapter 9
Events and Submissions/Topic
Week 4
Begin Date: 02 Aug 2021Module/Topic
Performing Rights Associations and Music Publishing
Music Production
Chapter
Anderston, Dubber, and James - Chapter 9
Anderston, Dubber, and James - Chapter 4
Events and Submissions/Topic
Week 5
Begin Date: 09 Aug 2021Module/Topic
Live Music
Chapter
Anderston, Dubber, and James - Chapter 7
Anderston, Dubber, and James - Chapter 5
Events and Submissions/Topic
Vacation Week
Begin Date: 16 Aug 2021Module/Topic
Chapter
Events and Submissions/Topic
Week 6
Begin Date: 23 Aug 2021Module/Topic
Songwriting and publishing
Contractual Agreements and Relationships
Chapter
Anderston, Dubber, and James - Chapter 3
Anderston, Dubber, and James - Chapter 10
Events and Submissions/Topic
Week 7
Begin Date: 30 Aug 2021Module/Topic
Music Distribution
Chapter
Anderston, Dubber, and James - Chapter 6
Events and Submissions/Topic
Week 8
Begin Date: 06 Sep 2021Module/Topic
Online music education
Chapter
On Moodle
Events and Submissions/Topic
Week 9
Begin Date: 13 Sep 2021Module/Topic
Chapter
On Moodle
Events and Submissions/Topic
Week 10
Begin Date: 20 Sep 2021Module/Topic
Website and social media basics for music business
Chapter
On Moodle
Events and Submissions/Topic
Week 11
Begin Date: 27 Sep 2021Module/Topic
Website and social media basics for music business
Chapter
On Moodle
Events and Submissions/Topic
Week 12
Begin Date: 04 Oct 2021Module/Topic
Website and social media basics for music business
Chapter
On Moodle
Events and Submissions/Topic
Review/Exam Week
Begin Date: 11 Oct 2021Module/Topic
Chapter
Events and Submissions/Topic
Exam Week
Begin Date: 18 Oct 2021Module/Topic
Chapter
Events and Submissions/Topic
1 Written Assessment
Case study on music copyright laws in Australia
Length: 1500 - 2000 words*
Task:
In this assignment, you are to investigate how the music copyright laws in Australia may apply in one of the following cases. Describe what is required under the Australian law for the day-to-day operation of these music businesses. Throughout your essay provide direct links to current legislation to support your discussion.
Choose one case from the following:
- A privately owned dance school and the use of pre-recorded music in class, public concerts, examinations, and video recordings of public performances.
- A church and the performance of hymns and songs during regular public worship services, the projection of lyrics for congregational singing and the video/audio recording of church services for further distribution.
- A covers band performing regular paid gigs in a public venue, as well as recording a CD of covers of various artists for sale at these gigs.
- A solo vocalist using backing tracks of covers to perform regular paid gigs in a public venue, as well as recording a CD of covers using backing tracks for sale at these gigs.
- A band or solo artist performing original songs in regular paid gigs in a public venue, as well as recording a CD of original songs for sale and securing copyright of their work.
- A studio music teacher and the use of photocopied and downloaded sheet music in lessons, examinations and eisteddfods; performance of music in public concerts, video and audio recordings of public performances.
*The word count is considered from the first word of the introduction to the last word of the conclusion. It excludes the cover page, abstract, contents page, reference page and appendices. It includes in-text referencing and direct quotations.
Week 5 Friday (13 Aug 2021) 11:45 pm AEST
Week 7
- Clear introduction and conclusion (10%)
- Accuracy of information and depth of treatment of the topic (35%)
- Ability to write in a clear and coherent manner (15%)
- Discussion supported with reference to Australian legislation (20%)
- Accuracy of spelling, punctuation and grammar (10%)
- Correct use of academic referencing conventions (10%)
- Articulate the core principles of music copyright in Australia
- Communication
- Critical Thinking
- Information Literacy
- Information Technology Competence
- Ethical practice
2 Written Assessment
Music Venture Business Plan
Word Limit: 1500 -2000 words*
Task:
You are to research a hypothetical or actual music business venture you intend to develop after you graduate. In doing so, give consideration to your choice of venture and investigate thoroughly other already established business in this field.
Answer the following questions:
- Describe your venture.
- How will you ensure that your venture succeeds?
- What strengths/weaknesses/opportunities/threats are there to your venture?
- What IP will your business generate? How will you protect it? How will you exploit it?
- What business agreements/contracts will you need to make with this venture? What must each of these cover?
- What people/positions/companies are required to ensure the success of this venture? What will they do for you?
- Provide a realistic timeline for your venture.
- From where will your income be derived? How much do you realistically intend to earn from this venture?
*The word count is considered from the first word of the introduction to the last word of the conclusion. It excludes the cover page, abstract, contents page, reference page and appendices. It includes in-text referencing and direct quotations.
Week 9 Friday (17 Sept 2021) 11:45 pm AEST
Week 11
- Venture description is clear and concise (10%)
- Plans for success of venture are manageable, sustainable, and realistic (10%)
- SWOT analysis is comprehensive and thoughtful (10%)
- IP protection and exploitation plans are realistic and comprehensive (10%)
- Business contracts are comprehensive (10%)
- Supporting entities are appropriate (10%)
- Timeline is achievable and comprehensive (10%)
- Income is approximated realistically and sources are appropriate (10%)
- Technical matters (eg. spelling, grammar, language) is appropriate (10%)
- APA Style is well-implemented and sources are appropriate (10%)
- Develop a business venture plan and risk analysis for a small entertainment business enterprise
- Communication
- Critical Thinking
- Information Literacy
- Information Technology Competence
- Ethical practice
3 Written Assessment
Marketing your music business in the digital age
Length: As required on the website
Task: Website development
Using free website development software (links provided on the Moodle site), create a website for a real or imaginary music business that involves you as the centre of the business. This website must include an overview of your music business (real or imaginary), contact details, biography, curriculum vitae of you as the centre of this business, appropriate photos, media and video content linked to your music business.
Examples of music businesses could be:
- Solo music performer
- Band
- Performing arts school
- Music arranger/composer
- Studio music teacher
Week 12 Friday (8 Oct 2021) 11:45 pm AEST
End of term
Incorporation of all elements in the music business website including:
- Overview of the music business
- Contact details
- Biography
- Curriculum vitae (CV)
- Photos & videos
- Other media
- The website is easy to navigate
- The professional curriculum vitae (CV) includes all essential information
- Accuracy of spelling and grammar
- Create a website suitable for a small entertainment business enterprise
- Communication
- Critical Thinking
- Information Literacy
- Information Technology Competence
- Ethical practice
As a CQUniversity student you are expected to act honestly in all aspects of your academic work.
Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.
When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.
Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.
As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.
What is a breach of academic integrity?
A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.
Why is academic integrity important?
A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.
Where can I get assistance?
For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.
What can you do to act with integrity?
