The task is a written assignment of about 800-1000 words that you will complete INDIVIDUALLY. 

For this assessment, you will need to critique and analyse two health communication campaigns.

There are two categories of campaigns to choose from. You must select one campaign from each of the two categories below. 

Campaign Category 1 – Community-Focused (PICK ONLY ONE OF THESE):

Donovan, R. J., James, R., Jalleh, G., & Sidebottom, C. (2006). Implementing Mental Health Promotion: The Act-Belong-Commit Mentally Healthy WA Campaign in Western Australia. The International Journal of Mental Health Promotion, 8(1), 33–42. https://doi.org/10.1080/14623730.2006.9721899

Hamann, C. J., Daly, E., Schwab-Reese, L., Askelson, N., & Peek-Asa, C. (2021). Community engagement in the development and implementation of a rural road safety campaign: Steps and lessons learned. Journal of Transport & Health, 23, 101282-. https://doi.org/10.1016/j.jth.2021.101282

Muvuka, B., Combs, R.M., Ali, N.M., Scott, H., & Williams, M.T. (2020). Depression Is Real: Developing a Health Communication Campaign in an Urban African American Community. Progress in Community Health Partnerships: Research, Education, and Action 14(2), 161-172. https://doi.org/10.1353/cpr.2020.0029.

Singler, L., Uhlenbrauck, G., Corbie-Smith, G., Richmond, A., Hattem, A., Linney, K., & Cohen-Wolkowiez, M. (2023). Say Yes! COVID Test: A Health Communication Campaign to Encourage Use of Rapid, At-Home Antigen Testing in Underserved and Historically Marginalized Communities. Inquiry (Chicago), 60, 469580221146046–469580221146046. https://doi.org/10.1177/00469580221146046

Campaign Category 2 -Supportive environments (PICK ONLY ONE OF THESE): 

Chase, N. L., Dominick, G. M., Trepal, A., Bailey, L. S., & Friedman, D. B. (2009). “This is public health: Recycling counts!” Description of a pilot health communications campaign. International Journal of Environmental Research and Public Health, 6(12), 2980–2991. https://doi.org/10.3390/ijerph6122980

DeBar, L. L., Schneider, M., Ford, E. G., Hernandez, A. E., Showell, B., Drews, K. L., Moe, E. L., Gillis, B., Jessup, A. N., Stadler, D. D., & White, M. (2009). Social marketing-based communications to integrate and support the HEALTHY study intervention. INTERNATIONAL JOURNAL OF OBESITY, 33(S4), S52–S59. https://doi.org/10.1038/ijo.2009.117

Sanderson, M., Doyle, H. & Walsh, P. Developing and implementing a targeted health-focused climate communications campaign in Ontario—#MakeItBetter. Can J Public Health 111, 869–875 (2020). https://doi.org/10.17269/s41997-020-00352-z

Part 1 (approximately 200-250 words):

The first part involves critiquing the public health policy, supportive environments and/or community action challenges facing each of the two campaigns that you chose. When critiquing the challenges, you should use content from the following article, which includes a framework for optimising the effectiveness of health promotion initiatives: Fry D, Zask A. Applying the Ottawa Charter to inform health promotion programme design. Health Promot Int. 2017 Oct 1;32(5):901-912. doi: 10.1093/heapro/daw022F. This article will assist you with the points of critique that you put forth. This article is also available in the e-reading list for Week 2.

Additionally, you should draw on unit material and other relevant evidence from high-quality academic sources to critique the challenges in the two campaigns that you select. 

Part 2 (approximately 200-250 words):

Social innovation is useful for helping us derive novel solutions to complex problems that are often more sustainable, effective, and efficient than existing solutions. In the second part of this assignment, you should critically discuss the utility and application of social innovation concepts to the two selected health communication campaigns. Here, you should synthesise innovation concepts to discuss how they could help address the campaigns’ health promotion challenges that you identified in part one. This section should answer the following questions:

• How would these two campaigns benefit from social innovation? 
• How could social innovation concepts have helped the campaigns to better address and overcome health promotion challenges?

Unit material and other relevant evidence from high-quality academic sources should be used to write this part. 

Part 3 (approximately 200-250 words):

In the third part of this assignment, you should synthesise health promotion concepts to critically discuss the challenges facing the two health communication campaigns that you chose. Here you should answer the following questions:

• How well did these two campaigns draw on health promotion principles and concepts? 
• What are ways that the two campaigns could better utilise health promotion concepts to strengthen them and maximise their potential impact? 
• How well did the two campaigns address the social determinants of health and the levels of the socio-ecological model, and how could this have been done better?

Unit material and other relevant evidence from high-quality academic sources should be used to write this part.

Part 4 (approximately 200-250 words): 

In the fourth part of the assessment, interpret human-centred design thinking concepts to discuss how they could be applied to help strengthen the two campaigns. You should address the following questions in your answer:

• How would these two campaigns benefit from human-centred design thinking? 
• How could human-centred design thinking concepts have helped the two campaigns to better address the intended health problem? 
• How could human-centred design thinking concepts have helped the two campaigns to ensure that they were ‘empathising’ with their target audience to fully understand the ‘user’ for whom they were designing for? 
• How could human-centred design thinking help the two campaigns to creatively define the health problem(s) and/or generate more meaningful and novel solution(s)? 
• In what aspects of the health communication campaign planning process could the authors have utilised human-centred design thinking activities?

Unit material and other relevant evidence from high-quality academic sources should be used to write this part.

Part 5: Concept map

In part five, you need to create a concept map to provide a visual depiction of your critique. In this concept map, you should be connecting the health promotion challenges facing the two campaigns and the role of social innovation, health promotion, and human-centred design thinking for supporting and strengthening the two health communication campaigns. 

This concept map must be created by hand and cannot be developed using digital software, website, or platforms. 

For part five, you do not need to write anything for this section. You only need to include a photo of your concept map. Please ensure that the image quality is clear enough that the content can be properly read. 

Referencing

All sources must be cited and referenced appropriately throughout this task in the correct APA 7th style. If you need help with referencing or writing, please consult the ALC as soon as possible for guidance. 

Word count

As per Moodle page +/-10%, excluding the cover page, in-text citations, the reference list. Calculate your word count minus exclusions before submission and include this on the cover page.

Turnitin

All submissions are subject to Turnitin scans, and all Turnitin reports are scrutinised. Anything questionable will go to the Academic Integrity Unit. 

Assessment Presentation Requirements

You must use the Assessment Task One Template located in the Assessment Tile in Moodle.

Submit your document in Microsoft Word (.doc or .docx).

Late submissions: Late submissions will be accepted, but penalties will accrue at 5% for every full calendar day past the due date.

Use of Generative AI

In accordance with CQUniversity policy, please note that a declaration must be provided if Generative Artificial Intelligence is used on this assessment and Generative Artificial Intelligence must also be included in-text citations and the reference list.

Broadly, you will be assessed on:

• Evidence-informed critique of health promotion action area challenges facing each of the two campaigns
• Evidence-based synthesis of social innovation and health promotion concepts to critically discuss the public health problems presented in each of the two campaigns
• Critical discussion of the application of human-centred design thinking principles to strengthen the campaigns to more creatively define the problem and generate innovative, meaningful solutions
• The development of an original, handwritten concept map connecting the key two campaigns to health promotion challenges, social innovation concepts, human-centred design thinking principles, and health promotion concepts
• Writing a well-structured and well-written essay (i.e. follow academic conventions for post-graduate level) with a consistent voice and showcasing original thoughts 

This assignment is worth 40% of the overall mark for the unit. You must achieve a score of at least 50% (20 out of 40) on this assessment to pass the unit. 

The assessment criteria for this unit are in the form of a detailed marking rubric which is available from the Moodle site.

Check Moodle for an assessment template, rubric, and exemplar.

This assessment is a group project with an embedded individual assessment. 

For this assessment, you will innovate on what an evidence-based health communication campaign could look like for either preventing type 2 diabetes among migrants or culturally and linguistically diverse communities living in Australia (topic 1) OR promoting workplace safety among migrants or culturally and linguistically diverse communities living in Australia (topic 2). You need to pick between these two options and your presentation should not focus on both topics. 

From Week 3 to Week 10, your group will be working on different components of planning a health communication campaign while drawing on human-centred design thinking concepts and approaches: from definition of a problem to proposal of a novel solution (this is to be addressed by the group’s planned health communication campaign). Each week, there are human-centred design thinking and health communication activities that you will complete during tutorials to help you progress this assessment, and these activities will be summarised in your submitted final presentation. Therefore, it is critical that you attend tutorials each week as these activities occur during these in-person tutorial sessions.

As part of this assessment, you will be preparing two types of documents for submission: 1) PowerPoint Presentation and 2) Individual Contribution Reflection. The PowerPoint Presentation does not need to be presented during class or narrated. Please include your individual commentary for the slides that you individually create (i.e., what you would verbally state if presenting this live), evidence-based information supporting the slides, and individual reflection in the Assessment 2 Individual Contribution template.

Any sourced information (e.g., academic journal articles) needs to have an in-text citation and appear in the reference list on the last slide in the presentation. References should be formatted using the APA7 referencing style. 

Templates for the Presentation (Microsoft PowerPoint) and the Individual Contribution Reflection (Microsoft Word) are provided on Moodle, which you MUST use for this assessment. 

The assessment components include:

• Overview of campaign topic (topic 1 or topic 2) and group experience engaging in human-centred design thinking processes
• Engagement in activities in 5 human-centred design thinking processes (embedded individual component where different group members will cover each of these)
  • 5 Why’s
  • Stakeholder Networking Map
  • User Persona
  • Sailboat (Facilitators and Barriers)
  • Problem Statement
  • How Might We
  • Quick Ideas
  • Brainstorming with Constraints
  • Affinity Mapping
  • Concept Pitch or Storyboard
• Initial draft campaign material. Options include 1) a 90-120-second public service announcement for social media (e.g., TikTok, YouTube), 2) 3-page brochure with infographics, 3) interactive game or virtual reality health promotion or health communication activity, 4) approximately 800-word blog article, or 5) 3-minute educational video for YouTube. 
• Summary and application of feedback on concept pitch/story board and draft campaign materials
• Final campaign material and campaign solution based on the feedback received from classmates
• Evidence-based critique of health promotion challenges and discussion about potential means for overcoming them (embedded individual component)
• Evidence-based discussion of impacts of human-centred design thinking on addressing complex health challenges, such as the one you are addressing in the health communication campaign (embedded individual component)
• Individual reflection answering the following questions (embedded individual component):
  • How did learning about and going through the phases of Human-Centred Design Thinking influence your own thinking and creativity?
  • How might the innovative and design thinking skills and knowledge that you have gained from applying Human Centred-Design Thinking to health promotion affect your own practice as a public health professional in the future? 

The reflection should be guided by the following framework.

Experience: What happened? What were your thoughts and feelings at the time?
Reflection: Reflect on the experience –Why did this situation happen? What worked well and what didn’t work? Why did I respond the way I did? How does this link to my skills and knowledge?
Conceptualisation: Learn from your experience – Why did the experience play out in this way? How could I improve? What could I have done differently? 
Experimentation: Put your learning into practice - How can I apply what I have learnt to future situations? What are my new strategies and why is this relevant?

The reflection should be included in the Individual Contribution Reflection template.

Please refer to the PowerPoint presentation template on Moodle for guidance on what to include in each slide. 

Group work

The group component of this assessment requires you to engage in several health communication and human-centred design thinking activities as you prepare your planned health communication campaign, which will be showcased in the PowerPoint presentation. These activities are collaborative, require all members to participate, and will mainly occur during tutorials – therefore, this necessitates attendance from everyone in your group. In Week 3, you will form groups. With your team, you will need to plan a health communication campaign that integrates health promotion, health communication, social innovation, and human-centred design thinking concepts to creatively define a public health problem to address in the campaign and to generate novel or unique solution(s) to that problem. Key details about the health communication campaign that should be included in the presentation are: target audience(s), problem being addressed, campaign and communication goals and objectives, key message(s), strategies, activities, stakeholders/partnerships/stakeholders, and channels. In the presentation, at least one campaign material must be included. Options include 1) a 90-120-second public service announcement for social media (e.g., TikTok, YouTube), 2) 3-page brochure with infographics, 3) interactive game or virtual reality health promotion or health communication activity, 4) approximately 800-word blog article, or 5) 3-minute educational video for YouTube. 

Individual contributions

The individual component of this assessment requires you to construct approximately 2-3 slides in the PowerPoint presentation. The exact number of slides that each individual group member creates in the PowerPoint presentation should be roughly equal across the whole group. Additionally, you will need to write three components in the Individual Contribution Reflection (see template on Moodle): 1) evidence-based critique of health promotion challenges and discussion about potential means for overcoming them in your planned health communication campaign; 2) evidence-based discussion of impacts of human-centred design thinking on addressing complex health challenges; and 3) reflection of your strengths-based approach to public health innovation (i.e., how learning human-centred design thinking influenced your own thinking and creativity and how these new skills can be applied to health promotion in your own practice as a public health professional). Please include these in the Individual Contribution Reflection (Microsoft Word template) to submit in your assessment.

This assessment will help you develop the skills necessary to collaboratively define and articulate a public health problem and generate a novel solution to that problem. Working as a team, you will be exposed to the process of communicating constructively and encouragingly while maintaining time management. Your individual contribution will allow you to reflect on your active contributions as a team member as well as recognise your mastery and integration of the unit material.

All group members must submit the PowerPoint presentation and a separate Individual Reflection Contribution (Microsoft Word) file including the individual reflection and contributions.

Late submissions: Late submissions will be accepted, but penalties will accrue at 5% for every full calendar day past the due date.

Referencing

All sources must be cited and referenced appropriately throughout this task in the correct APA 7th. If you need help with referencing or writing, please consult the ALC as soon as possible for guidance. 

File format

Submit your documents in Microsoft Word (.doc or .docx) and PowerPoint (.ppt).

Grading rubric

Please refer to the Moodle site for additional assessment information, such as the assignment marking rubric.

Turnitin

All submissions are subject to Turnitin scans, and all Turnitin reports are scrutinised. Anything questionable will go to the Academic Integrity Unit. 

Assessment documents

You must use the Assessment Task Two Template and Individual Contribution Reflection Template located in the Assessment Tile in Moodle.

You must submit the documents as a Microsoft PowerPoint and Microsoft word files.

Use of Generative AI

Please note that a declaration must be provided if Generative Artificial Intelligence is used on this assessment and Generative Artificial Intelligence must also be included in-text citations and the reference list.

This assignment is worth 60% of the overall mark for the unit. You must achieve a score of at least 50% (30 out of 60) on this assessment to pass the unit.

The assessment criteria for this unit are in the form of a detailed marking rubric which is available on the Moodle site.

Broadly, you will be assessed on:

• Critique of health promotion challenges and insightful, evidence-based discussion of health communication and innovation solutions to address these challenges
• Synthesis of health promotion concepts to discuss contemporary public health problems
• Synthesis of innovation concepts to discuss contemporary public health problems
• Interpretation and application of human-centred design thinking to demonstrate high ability to construct a clear, succinct, and insightful statement about a complex problem
• Interpretation and application of human-centred design thinking to propose novel, unique, and creative solution(s) that indicate a deep comprehension of the problem
• Development of an evidence-informed, innovative health communication campaign
• Evaluation of the impact of human-centred design thinking skills
• Reflection of your strengths-based approach to public health innovation using relevant evidence and the reflection framework