Overview
In an increasingly competitive global tourism market, planners, destination management organisations and industry stakeholders are being challenged to provide services for tourists whilst maintaining a unique brand, character and competitive advantage for the destination. This unit is designed as a capstone to the preceding units in the Master of Sustainable Tourism Management course. It draws in the knowledge gained from the core introductory, environmental, economic, marketing and socio-cultural units to critically consider how to sustainably manage destinations through developing in students an advanced understanding of destination governance, branding, sustainable planning and management.
Details
Pre-requisites or Co-requisites
There are no requisites for this unit.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2019
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Postgraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of 'pass' in order to pass the unit. If any 'pass/fail' tasks are shown in the table above they must also be completed successfully ('pass' grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the 'assessment task' section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University's Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure - Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure - International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback - Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
- describe and critique a range of strategic concepts and theories and their application to sustainable destination planning and management;
- critically evaluate the role of destination management and marketing organisations and other stakeholders in the sustainable development of tourism destinations;
- analyse and navigate the process of developing destination management plans that effectively interact with and inform the legislative framework; and
- using practical examples, identify and evaluate the key features required for the development of a sustainable tourism destination.
Alignment of Assessment Tasks to Learning Outcomes
| Assessment Tasks | Learning Outcomes | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| 1 - Written Assessment - 40% | ||||
| 2 - Practical and Written Assessment - 30% | ||||
| 3 - Presentation and Written Assessment - 30% | ||||
Alignment of Graduate Attributes to Learning Outcomes
| Graduate Attributes | Learning Outcomes | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| 1 - Knowledge | ||||
| 2 - Communication | ||||
| 3 - Cognitive, technical and creative skills | ||||
| 4 - Research | ||||
| 5 - Self-management | ||||
| 6 - Ethical and Professional Responsibility | ||||
| 7 - Leadership | ||||
| 8 - First Nations Knowledges | ||||
| 9 - Aboriginal and Torres Strait Islander Cultures | ||||
Alignment of Assessment Tasks to Graduate Attributes
| Assessment Tasks | Graduate Attributes | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | |
| 1 - Written Assessment - 40% | |||||||||
| 2 - Practical and Written Assessment - 30% | |||||||||
| 3 - Presentation and Written Assessment - 30% | |||||||||
Textbooks
Resort Destinations: Evolution, Management and Development
- Edition: 1 (2009)
- Authors: Bruce Prideaux
- Butterworth Heinemann
- oxford oxford , UK
- ISBN: 978-0-7506-5753-2
- Binding: Paperback
IT Resources
- CQUniversity Student Email
- Internet
- Unit Website (Moodle)
No referencing style set.
b.prideaux@cqu.edu.au
Week 1
Begin Date: 15 Jul 2019Module/Topic
Introduction to destination planning and management
Chapter
Chapter 1
Additional readings posted in Moodle
Events and Submissions/Topic
Week 2
Begin Date: 22 Jul 2019Module/Topic
Sustainable planning concepts across contexts
Chapter
Chapter 2
Additional reading posted in Moodle
Events and Submissions/Topic
Week 3
Begin Date: 29 Jul 2019Module/Topic
Governments, governance, policy and regulation
Chapter
Chapters 2 and 3
Additional reading posted in Moodle
Events and Submissions/Topic
Week 4
Begin Date: 05 Aug 2019Module/Topic
Tourism planning and the use of scenarios
Chapter
Chapter 3
Additional reading posted in Moodle
Events and Submissions/Topic
Week 5
Begin Date: 12 Aug 2019Module/Topic
Planning in cities
Chapter
Chapter 6
Additional reading posted In Moodle
Events and Submissions/Topic
Written Assessment due on Friday 16th August at 11:45pm EST.
Remember there is a 5% penalty per day for late submission without an approved extension (as per the CQU assessment policy).
Case study: The scales of tourism planning in a city destination Due: Week 5 Friday (16 Aug 2019) 11:45 pm AEST
Vacation Week
Begin Date: 19 Aug 2019Module/Topic
Vacation
Chapter
Events and Submissions/Topic
Week 6
Begin Date: 26 Aug 2019Module/Topic
Field trip
Chapter
Chapter 6
Additional reading posted in Moodle
Events and Submissions/Topic
This field trip will be held in Cairns city for on-campus student. Off-campus students should negotiate a suitable destination with the lecturer.
Remember there is a 5% penalty per day for late submission without an approved extension (as per the CQU assessment policy).
Week 7
Begin Date: 02 Sep 2019Module/Topic
Developing the destination product
Chapter
Chapters 4 and 5
Additional reading posted in Moodle
Events and Submissions/Topic
Week 8
Begin Date: 09 Sep 2019Module/Topic
Placemaking, positioning and branding urban places
Chapter
Chapter 6
Additional reading posted in Moodle
Events and Submissions/Topic
Practical and written assessment due on 13th September at 11:45 pm EST
Field trip report: Destination Development Due: Week 8 Friday (13 Sept 2019) 11:45 pm AEST
Week 9
Begin Date: 16 Sep 2019Module/Topic
Community planning and engagement
Chapter
Chapters 7,8 and 9
Additional reading posted in Moodle
Events and Submissions/Topic
Week 10
Begin Date: 23 Sep 2019Module/Topic
Planning in coastal and mountain destinations
Chapter
Chapters 7,8 and 9
Additional reading posted in Moodle
Events and Submissions/Topic
Week 11
Begin Date: 30 Sep 2019Module/Topic
Planning for Resilience and the challenges of climate change
Chapter
Chapters 5 and 10
Additional reading posted in Moodle
Events and Submissions/Topic
Week 12
Begin Date: 07 Oct 2019Module/Topic
Presentations
Chapter
Events and Submissions/Topic
Presentation and written assessment due 8th October 2019 in class. Off campus student will present via Zoom.
Remember there is a 5% penalty per day for late submission without an approved extension (as per the CQU assessment policy).
Destination Management Plan Brief Due: Week 12 Tuesday (8 Oct 2019) 6:00 pm AEST
Review/Exam Week
Begin Date: 14 Oct 2019Module/Topic
Chapter
Events and Submissions/Topic
Exam Week
Begin Date: 21 Oct 2019Module/Topic
Chapter
Events and Submissions/Topic
Welcome to TOUR20022 Destination Planning and Management. This unit draws together many of the issues that have been discussed during the course and is designed to give you skills and knowledge to critically consider the key issues that are involved with sustainable tourism destination planning. The unit includes a field trip where you will be able to observe first hand many of the key issues that need to be considered in destination planning.
1 Written Assessment
Tourism planning is conducted by a range of actors across a
range of scales in tourism cities. At the site scale, tourism (and non-tourism)
businesses are responsible for planning (or non-planning) activities that
directly influence the experience of tourists. At one end of the site scale is
the tourist experience of a cafe while the other end of the scale could be an
integrated resort such as Atlantis the Palm in Dubai. At the destination scale,
local governments or other government organisations are usually responsible for
the management, planning and marketing of a place, but decision making is often
disjointed because of the range of public and private sector organisations that
have various planning requirements (eg fire service, local government planning
ordnances, electricity providers and communications services). In a similar
manner, planning at a regional scale is often disjointed because of conflicting
priorities between local governments, the private sector and state and
national governments. In Queensland for example, the mining industry would like
to expand coal mining operations but at the cost of some damage to the Great
Barrier Reef through dredging.
Using the example of a tourist city familiar to you, conduct a critical case study to identify six key issues for tourism development and planning. You are to identify two key issues at the site scale, two at the destination scale and two at the regional scale. Drawing on theories discussed in this unit, justify why these issues are significant and demonstrate how planning can be used to overcome these problems.
Distance students are to identify a suitable destination and discuss their selection with the lecture prior to the field trip.
This assessment is to be written in essay format and should
include subheadings where appropriate. There is no need for an Executive Summary. Word count: no more than 2500 words excluding references.
Week 5 Friday (16 Aug 2019) 11:45 pm AEST
Online submission
Week 7 Friday (6 Sept 2019)
Online
Assessment Criteria
A more detailed rubric with weighting will be posted on Moodle
Evidence of critical thought about the scales of tourism planning
Justification of the selection of significant issues
Application of tourism planning theories
Effective Communication
Use of suitable examples
Use of appropriate academic references (minimum of 15)
- describe and critique a range of strategic concepts and theories and their application to sustainable destination planning and management;
- critically evaluate the role of destination management and marketing organisations and other stakeholders in the sustainable development of tourism destinations;
- using practical examples, identify and evaluate the key features required for the development of a sustainable tourism destination.
- Knowledge
- Communication
- Cognitive, technical and creative skills
- Research
- Self-management
2 Practical and Written Assessment
Field trip report: Destination development
In assignment 1 you identified a range of planning issues
that are affecting the destination you considered. Drawing on assignment 1 and
from the lecture material in this unit, your readings and your notes and
observations on the walking tour field trip, write a field trip report that
critically examines the current product mix in the destination and make
recommendations for further development of the destination. You should consider
the implications of your suggestions from a triple bottom line
perspective. Identify what key businesses and/or services you think need
to be be encouraged to be established in the destination and provide
suggestions on where these may be located and who should be responding for
their funding. For example you may identify the need for additional CBD parking,
pedestrian malls and more signage. Who should fund this, the local government
authority or private sector investors?
Word count: 2000 word
Week 8 Friday (13 Sept 2019) 11:45 pm AEST
On-line submission
Week 10 Monday (23 Sept 2019)
Online
A more detailed rubric with weighting will be posted on Moodle
Evidence of critical thought about destination development
Effectively substantiate your argument with appropriate evidence
Effective communication
Use of suitable examples
Use of supporting evidence including figures, tables and links to source documents
Use of appropriate academic references (A minimum of 15 academic references)
- using practical examples, identify and evaluate the key features required for the development of a sustainable tourism destination.
- Knowledge
- Communication
- Cognitive, technical and creative skills
- Research
- Self-management
3 Presentation and Written Assessment
Individual
Presentation: Destination Management Plan Brief
Imagine you are a planner employed by a Destination
Management Organisation (DMO) such as a local council. You are seeking tenders
for a five-year Destination Management Plan (DMP) and have called a meeting of
interested consultants to invite them to tender for the DMP.
You have 15 minutes to give an overview of the destination,
the type of development projects that you anticipate may occur within the
next five years (new hotels for example), problems that you expect the
consultants to consider (for example climate change, change in demand and
access issues), some examples of other DMPs you think are worth looking at and
what you expect the DMP to contain as a final document.
You will need to prepare a two-page brief as a handout to be
given out at the time of your presentation. The brief should contain all
relevant information and references.
You are to present the brief using power point.
Distance students will present via zoom discussion with lecturer. Distance students should discuss their preferred destination for this assessment with the lecturer by week 7.
Week 12 Tuesday (8 Oct 2019) 6:00 pm AEST
Online submission
Exam Week Friday (25 Oct 2019)
Online
A more detailed rubric with weighting will be posted on Moodle
Evidence of understanding the key elements of a Destination Management Plan
Effective communication
Innovative and/or insightful presentation
Use of suitable examples
Us of appropriate academic references (no less than 10)
Use of appropriate supporting data including tables and figures
Quality of written work
No submission method provided.
- analyse and navigate the process of developing destination management plans that effectively interact with and inform the legislative framework; and
- using practical examples, identify and evaluate the key features required for the development of a sustainable tourism destination.
- Knowledge
- Communication
- Cognitive, technical and creative skills
- Research
- Self-management
- Ethical and Professional Responsibility
- Leadership
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Why is academic integrity important?
A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.
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What can you do to act with integrity?
