CG04 Bachelor of Professional Communication

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Core Structure

Number of units: 13 Total credit points: 78

The course consists of 24 units/144 credit points, comprised of at least 8 and no more than 10 level 1 units.

Public Relations

Available units
Students must complete the following compulsory units:
COMM11108 Communicating for Social Change
COMM11110 Introduction to Public Relations
COMM12018 Advanced Public Relations
COMM12022 Communication and Global Technologies
COMM12025 Organisational Communication
JOUR19024 Public Relations & the Media

Communication Practice

Available units
Students must complete the following compulsory units:
COMM11003 Career Communications
COMM11007 Media Writing
COMM12033 Speech and Script
JOUR12010 Feature Writing
DGTL12004 Print Design
DGTL12005 Contemporary Photomedia

Communication Project

Available units
Students must complete the following compulsory units:
COMM13110 Journalism Project

Digital Media Production Major

Number of units: 8 Total credit points: 48

By completing the digital media production major, you will be able to apply technology management knowledge and demonstrate advanced technological skill to support communication practice.

Level 1

Available units
Students must complete the following compulsory units:
DGTL11005 Web Design
MMST11003 Visual Design Fundamentals
MMST11009 Digital Video and Audio
MMST11010 Illustration and Visualisation

Advanced

Available units
Students must complete the following compulsory units:
DGTL12006 Visual Communication Design
DGTL12007 Digital Communications Management
DGTL12010 Visual Storytelling
MMST13017 Business of Digital Innovation

Human Resource Management Major

Number of units: 8 Total credit points: 48

By completing this major, you will apply knowledge of issues associated with human resource management with communication skills acquired throughout the course core to work effectively to support people and foster a positive culture within an organisational setting.

Level 1

Available units
Students must complete the following compulsory units:
HRMT11010 Organisational Behaviour
HRMT11011 Human Resource Management

Advanced

Available units
Students must complete the following compulsory units:
HRMT19012 Performance Management
HRMT19013 Human Resource Training and Development
HRMT19014 Human Resources Planning, Recruitment & Selection
HRMT19021 Principles of Employment Relations
HRMT19016 Contemporary HRM Issues
HRMT19020 Perspectives on Organisational Change

Journalism Major

Number of units: 8 Total credit points: 48

The journalism major, in addition to completion of core professional communication units, will prepare you for a career in journalism and/or media relations. You will be introduced to journalism within the broader contextual framework of media industries, and will engage in debates about journalistic practice. You will learn to write news and narrative in a range of journalism genres, employing the associated requirements of research and analysis. You will apply legal and ethical frameworks associated with journalistic practice.

Level 1

Available units
Students must complete the following compulsory units:
JOUR11005 Introduction to Journalism
WRIT11025 Creative Nonfiction
MMST11009 Digital Video and Audio

Advanced

Available units
Students must complete the following compulsory units:
JOUR12039 News Writing and Reporting
COMM12016 Media Industries
COMM13111 Public Relations Project
DGTL12010 Visual Storytelling
DGTL12007 Digital Communications Management

Management Major

Number of units: 8 Total credit points: 48

By completing the management major, you will be able to demonstrate knowledge and skill in applying general principles of management, including finance, law, human resources, and information systems, in organisational settings. Your ability to manage effectively will be complemented by core communication skills acquired upon completion of the course's core plans.

Level 1

Available units
Students must complete the following compulsory units:
MGMT11109 Introduction to Business
HRMT11011 Human Resource Management

Advanced

Available units
Students must complete the following compulsory units:
COIS12073 Enterprise Systems
HRMT19021 Principles of Employment Relations
MGMT19105 Quality Management
HRMT19020 Perspectives on Organisational Change
MGMT13151 Entrepreneurship, Innovation and Start-ups
MGMT19126 Operations Management

Marketing Major

Number of units: 8 Total credit points: 48

Marketing is an integrated communication discipline closely related to public relations. By completing this major, you will demonstrate the ability to implement marketing strategy in a way that complements public relations practice and vice-versa.

Level 1

Available units
Students must complete the following compulsory units:
MRKT11028 Digital Marketing
MRKT11029 Marketing Fundamentals

Advanced

Available units
Students must complete the following compulsory units:
MRKT19030 Marketing Communications
MRKT19036 Marketing of Service Products
MRKT19037 International Marketing
MRKT19031 Consumer Behaviour
MRKT19049 Customer Relationship Marketing
MRKT19040 Strategic Marketing and Planning

Social Enquiry Major

Number of units: 8 Total credit points: 48

In Social Enquiry, you will examine everyday social life through the systemic study of social structures and interactions. You will adopt both sociological and Aboriginal and/or Torres Strait Islander perspectives. Sociology is the study of society with a focus on industrialised societies of the type that emerged out of the French and Industrial revolutions using variables such as race, class and gender. You will develop skills in applying investigative and interpretive tools for the analysis and evaluation of identity, crime and deviance, rural sociology and health. Aboriginal and/or Torres Strait Islander studies explains and critiques the contemporary life of Indigenous Australians through an understanding of pre-colonisation, colonisation, resistance and adaption, government policy, identity and the struggle for recognition and autonomy. You will examine a range of contemporary issues including land rights and country, racism, constitutional preambles, and community.

Available units
Students must complete the following compulsory units:
SOCL11055 Sociology of Australian Society
SOCL11060 Being Bad
INDG11006 Education and Learning: Colonisation and Decolonisation in the Cultural Interface
INDG11013 First Nation and Non-Indigenous History: The Interface
INDG19015 Aboriginal Cultures and Country
INDG19016 Contemporary Indigenous Issues
SOCL19065 Rural Communities and Health
SOCL19069 Social Research Methods

Elective

Number of units: 3 Total credit points: 18

3 general electives

Maximum number of Level 1 units permitted for this course is 10.