CC56 - Master of Marketing

Overview

Course Overview

In order to be economically sustainable, organisations must understand the needs and wants of prospective customers, develop service and product attributes that address these needs and wants and then communicate these benefits to prospective customers in an appealing and ethical manner. This is the crucial function of marketing. It is a dynamic field that combines both creative ability and analytical skills. The need to employ marketing specialists to better connect with stakeholders is increasing for businesses trying to remain competitive or meet and exceed service levels.

The Master of Marketing will provide specialist marketing education and training and enables you to operate as marketing specialists in the international and domestic business spheres. This course combines a comprehensive range of introductory management, business context and specialist marketing management units with opportunities to choose electives from other fields of interest. Your business experience will gain you entry into a masters level management degree course that will assist you with career advancement.

Career Information

As a graduate you will boost your career options in middle or top management positions in industry, commerce or government in core areas of marketing. The course enhances the careers of marketing professionals and entrepreneurs, new product developers, product managers and advertising executives.

Course Details
Duration 2 years full-time or 4 years part-time
Credit Points that Must be Earned 96
Number of Units Required CQUniversity uses the concept of credits to express the amount of study required for a particular course and individual units. The number of units varies between courses. Units in postgraduate courses normally consist of 6 points of credit or multiples thereof (e.g. 12, 18, 24).
Expected Hours of Study One point of credit is equivalent to an expectation of approximately two hours of student work per week in a term.
Course Type Postgraduate Award
Qualification (post nominal) M
AQF Level Level 9: Masters Degree (Coursework)

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes
Not Applicable
International Students
CRICOS Codes
  • ROK - 084506A
  • SYD - 084506A
  • MEL - 084506A
  • BNE - 084506A
Where and when can I start?
Units offered internally at the below campuses may be delivered using a combination of face-to-face and video conferencing style teaching.
Units offered via MIX mode are delivered online and require compulsory attendance of site-specific learning activities such as on-campus residential schools, placements and/or work integrated learning. See Course Features tab for further information. Online units are delivered using online resources only.
Please Click Here for more information.
The following tables list the courses availabilities by location and term. Directing your pointer over your preferred location will provide further information if this course is not available for the full duration. Please be sure to also check individual unit availability by location and term prior to enrolling.

Domestic Availability

Term 3 - 2017

Brisbane
Distance
Melbourne
Sydney

Term 2 - 2017

Brisbane
Distance
Melbourne
Sydney

Term 1 - 2017

Brisbane
Distance
Melbourne
Sydney

Term 3 - 2016

Brisbane
Distance
Melbourne
Sydney

Term 2 - 2016

Brisbane
Distance
Melbourne
Sydney

Term 1 - 2016

Brisbane
Distance
Melbourne
Sydney

Term 3 - 2015

Brisbane
Distance
Melbourne
Sydney

Term 2 - 2015

Brisbane
Distance
Melbourne
Sydney

Term 1 - 2015

Brisbane
Distance
Melbourne
Sydney
Show Less

International Availability

Term 3 - 2017

Brisbane
Distance
Melbourne
Sydney

Term 2 - 2017

Brisbane
Distance
Melbourne
Sydney

Term 1 - 2017

Brisbane
Distance
Melbourne
Sydney

Term 3 - 2016

Brisbane
Distance
Melbourne
Sydney

Term 2 - 2016

Brisbane
Distance
Melbourne
Sydney

Term 1 - 2016

Brisbane
Distance
Melbourne
Sydney

Term 3 - 2015

Brisbane
Distance
Melbourne
Sydney

Term 2 - 2015

Brisbane
Distance
Melbourne
Sydney

Term 1 - 2015

Brisbane
Distance
Melbourne
Sydney
Show Less
For any problems regarding admissions availability for the selected course please contact 13 CQUni (13 27 86) or send us an email at http://contactus.cqu.edu.au/
What do I need to start?
Entry Requirements
  • a completed bachelor degree in any discipline from an Australian university or college, or equivalent overseas qualification; or
  • a completed honours degree in marketing from an Australian university or college, or equivalent overseas qualification; or
  • a CQUniversity Graduate Certificate in Management, or equivalent or equivalent overseas qualification; or
  • a CQUniversity Graduate Diploma of Marketing, or equivalent or equivalent overseas qualification.

International students should visit http://www.cqu.edu.au/international/ for further information including English language requirements.

Advanced Standing (Credit for Prior Learning):

Students may be eligible for exemptions of up to 48 credit points for previously completed Graduate Diploma level studies in Marketing or an Honours Degree in Marketing. Advanced standing of up to 24 credit points may be granted to students who have completed a Bachelor or Honours degree in a related cognate discipline from an Australian tertiary institution or equivalent overseas qualification.

Security Requirements
No information available at this time
Health Requirements
No information available at this time
Assumed Knowledge

No information is available at this time.

Course Features

Awards and Accreditation

Interim Awards CH76 - Graduate Certificate in Management CC36 - Graduate Diploma of Marketing
Exit Awards CH76 - Graduate Certificate in Management CC36 - Graduate Diploma of Marketing
Professional Accreditation
Learned Society Accreditiation Not applicable

Residential School Requirements

No Residential School for this course.

Practicum/Work Placement

BUSN20020 - This 12cp unit will involve the student being placed in a company for a 10-week internship requiring 4 days per week working within the host company. The student will also undertake an applied research project based on a particular issue within their host organisation. Students must undertake this unit in their final trimester of their course.

Previous Enrolments

Year Number of Students
2018 49
2017 112
2016 103
2015 69
Core Learning Outcomes
  • 1. Apply current marketing and interdisciplinary theories to business in local and global environments
  • 2. Research and analyse complex issues and propose appropriate solutions in applied marketing contexts
  • 3. Plan and execute a substantial marketing research-based project
  • 4. Define and discuss complex marketing ideas and insights into marketing management problems in different business contexts
  • 5. Exhibit a high level of personal autonomy and behavior consistent with the professional practice of a marketing practitioner or employee.
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5
10 APPLICATION OF KNOWLEDGE & SKILLS Be able to plan and execute a substantial research-based project, capstone experience and/or piece of scholarship.
1. KNOWLEDGE Have a body of knowledge that includes the understanding of recent developments in a discipline and/or area of professional practice
2. KNOWLEDGE Have an understanding of research principles and methods applicable to a field of work and/or learning
3. SKILLS Have cognitive skills to demonstrate mastery of theoretical knowledge and to reflect critically on theory and professional practice or scholarship
4. SKILLS Have cognitive, technical and creative skills to investigate, analyse and synthesise complex information, problems, concepts and theories and to apply established theories to different bodies of knowledge or practice
5. SKILLS Have cognitive, technical and creative skills to generate and evaluate complex ideas and concepts at an abstract level
6. SKILLS Have communication and technical research skills to justify and interpret theoretical propositions, methodologies, conclusions and professional decisions to specialist and non-specialist audiences
7. SKILLS Have technical and communication skills to design, evaluate, implement, analyse and theorise about developments that contribute to professional practice or scholarship
8. APPLICATION OF KNOWLEDGE & SKILLS Be able to use creativity and initiative to new situations in professional practice and/or for further learning
9. APPLICATION OF KNOWLEDGE & SKILLS Be able to use high level personal autonomy and accountability
Learning Outcomes
Please refer to the Core Structure Learning Outcomes
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
Number of units: 4 Total credit points: 24

Choose 4 electives from any 6 credit point postgraduate units, or select BUSN20020 Business Internship OR BUSN20021Research Project plus two other electives, provided pre- or co-requisites have been satisfied. Students should choose units that will enhance their career development and are relevant for their course of study.

More Details

Professional Recognition

Students and graduates are eligible to join the Australian Marketing Institute: http://www.ami.org.au/
The AMI is “the leading professional marketing association in Australia”. The AMI offers marketing professionals “a platform to advance your thinking, develop your skills, fuel your development and fulfil your potential – so that you are equipped to take on the challenges of a changing marketplace”. Member benefits include professional advancement opportunities: becoming a Certified Practising Marketer; access to events, webinars, podcasts, marketing metrics and dashboards, recognition of professional achievement, mentoring opportunities and career advancement.