In order to be economically sustainable, organisations must understand the needs and wants of prospective customers, develop service and product attributes that address these needs and wants and then communicate these benefits to prospective customers in an appealing and ethical manner. This is the crucial function of marketing. It is a dynamic field that combines both creative ability and analytical skills. The need to employ marketing specialists to better connect with stakeholders is increasing for businesses trying to remain competitive or meet and exceed service levels.
The Master of Marketing will provide specialist marketing education and training and enables you to operate as marketing specialists in the international and domestic business spheres. This course combines a comprehensive range of introductory management, business context and specialist marketing management units with opportunities to choose electives from other fields of interest. Your business experience will gain you entry into a masters level management degree course that will assist you with career advancement.
As a graduate you will boost your career options in middle or top management positions in industry, commerce or government in core areas of marketing. The course enhances the careers of marketing professionals and entrepreneurs, new product developers, product managers and advertising executives.
|Duration||2 years full-time or 4 years part-time|
|Credit Points that Must be Earned||96|
|Number of Units Required||CQUniversity uses the concept of credits to express the amount of study required for a particular course and individual units. The number of units varies between courses. Units in postgraduate courses normally consist of 8 points of credit or multiples thereof (e.g. 8, 16, 24).|
|Expected Hours of Study||One point of credit is equivalent to an expectation of approximately two hours of student work per week in a term.|
|Course Type||Postgraduate Award|
|Qualification (post nominal)||M|
|AQF Level||Level 9: Masters Degree (Coursework)|
International students should visit http://www.cqu.edu.au/international/ for further information including English language requirements.
Advanced Standing (Credit for Prior Learning):
Students may be eligible for exemptions of up to 48 credit points for previously completed Graduate Diploma level studies in Marketing or an Honours Degree in Marketing. Advanced standing of up to 24 credit points may be granted to students who have completed a Bachelor or Honours degree in a related cognate discipline from an Australian tertiary institution or equivalent overseas qualification.
No information is available at this time.
|Interim Awards||CH76 - Graduate Certificate in Management CC36 - Graduate Diploma of Marketing|
|Exit Awards||CH76 - Graduate Certificate in Management CC36 - Graduate Diploma of Marketing|
|Professional Accreditation||Not applicable|
|Learned Society Accreditation||Not applicable|
No Residential School for this course.
|BUSN20020 - This 12cp unit will involve the student being placed in a company for a 10-week internship requiring 4 days per week working within the host company. The student will also undertake an applied research project based on a particular issue within their host organisation. Students must undertake this unit in their final trimester of their course.|
|Year||Number of Students|
|Course Learning Outcomes|
|Australian Qualifications Framework Descriptors||1||2||3||4||5|
|10 APPLICATION OF KNOWLEDGE & SKILLS Be able to plan and execute a substantial research-based project, capstone experience and/or piece of scholarship.|
|1. KNOWLEDGE Have a body of knowledge that includes the understanding of recent developments in a discipline and/or area of professional practice|
|2. KNOWLEDGE Have an understanding of research principles and methods applicable to a field of work and/or learning|
|3. SKILLS Have cognitive skills to demonstrate mastery of theoretical knowledge and to reflect critically on theory and professional practice or scholarship|
|4. SKILLS Have cognitive, technical and creative skills to investigate, analyse and synthesise complex information, problems, concepts and theories and to apply established theories to different bodies of knowledge or practice|
|5. SKILLS Have cognitive, technical and creative skills to generate and evaluate complex ideas and concepts at an abstract level|
|6. SKILLS Have communication and technical research skills to justify and interpret theoretical propositions, methodologies, conclusions and professional decisions to specialist and non-specialist audiences|
|7. SKILLS Have technical and communication skills to design, evaluate, implement, analyse and theorise about developments that contribute to professional practice or scholarship|
|8. APPLICATION OF KNOWLEDGE & SKILLS Be able to use creativity and initiative to new situations in professional practice and/or for further learning|
|9. APPLICATION OF KNOWLEDGE & SKILLS Be able to use high level personal autonomy and accountability|
|Number of units: 12||Total credit points: 72|
The Masters of Marketing consists of 12 core units and 4 elective units of choice.
|Students must complete the following compulsory units:|
|MGMT20144||Management and Business Context|
|BUSN20017||Effective Business Communications|
|HRMT20024||Managing Human Resources|
|MRKT20052||Marketing Management and Digital Communications|
|MRKT20055||Science of Consumer Behaviour|
|MRKT20054||Service Industry Marketing|
|MRKT20056||Strategic Marketing and Metrics|
|MRKT20053||Advertising and Integrated Communication|
|BUSN20016||Research in Business|
|MGMT20132||Innovation and Sustainable Business Development|
|Number of units: 4||Total credit points: 24|
Choose 4 electives from any 6 credit point postgraduate units, or select BUSN20020 Business Internship OR BUSN20021Research Project plus two other electives, provided pre- or co-requisites have been satisfied. Students should choose units that will enhance their career development and are relevant for their course of study.
Students and graduates are eligible to join the Australian Marketing Institute: http://www.ami.org.au/
The AMI is “the leading professional marketing association in Australia”. The AMI offers marketing professionals “a platform to advance your thinking, develop your skills, fuel your development and fulfil your potential – so that you are equipped to take on the challenges of a changing marketplace”. Member benefits include professional advancement opportunities: becoming a Certified Practising Marketer; access to events, webinars, podcasts, marketing metrics and dashboards, recognition of professional achievement, mentoring opportunities and career advancement.