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CU47 - Bachelor of Business/Bachelor of Professional Communication

Overview

Course Overview

Public relations is a function of modern management. It is relevant to community affairs and government as well as to the corporate sector. In the contemporary world, organisations depend on public relations professionals to devise and implement strategies for effective employee relations, crisis management, and maintenance of an appropriate public profile. You will have the ability to research, analyse, and plan strategically by setting objectives and evaluating results. This will provide you with many career opportunities.

Career Information

Graduates with a dual degree have access to other career possibilities outside their primary discipline and are highly attractive to potential employers. Career options for graduates of the Bachelor of Business (Specialisation)/Bachelor of Professional Communication are as a public relations officer, human resource officer, business manager, government administrator, media and marketing officer, promotions and publicity officer, advertiser, journalist, management consultant, or marketing manager.

Course Details
Duration 4 years full-time or 8 years part-time
Credit Points that Must be Earned 192
Number of Units Required CQUniversity uses the concept of credits to express the amount of study required for a particular course and individual units. The number of units varies between courses. Units in undergraduate courses normally consist of 6 points of credit or multiples thereof (e.g. 12, 18, 24).
Expected Hours of Study One point of credit is equivalent to an expectation of approximately two hours of student work per week in a term.
Course Type Undergraduate Dual Degree
Qualification (post nominal) BBus/BProfComm
AQF Level Level 7: Bachelor Degree

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes
International Students
CRICOS Codes
Where and when can I start?
Units offered internally at the below campuses may be delivered using a combination of face-to-face and video conferencing style teaching.
Units offered via MIX mode are delivered online and require compulsory attendance of site-specific learning activities such as on-campus residential schools, placements and/or work integrated learning. See Course Features tab for further information. Online units are delivered using online resources only.
Please Click Here for more information.
The following tables list the courses availabilities by location and term. Directing your pointer over your preferred location will provide further information if this course is not available for the full duration. Please be sure to also check individual unit availability by location and term prior to enrolling.

Domestic Availability

Term 1 - 2020

Online
Rockhampton

Term 2 - 2019

Online
Rockhampton

Term 1 - 2019

Online
Rockhampton

Term 2 - 2018

Distance
Rockhampton

Term 1 - 2018

Distance
Rockhampton

Term 2 - 2017

Distance
Rockhampton

Term 1 - 2017

Distance
Rockhampton

Term 2 - 2016

Distance
Rockhampton

Term 1 - 2016

Distance
Rockhampton

Term 2 - 2015

Distance
Rockhampton

Term 1 - 2015

Distance
Rockhampton

Term 2 - 2014

Distance
Rockhampton

Term 1 - 2014

Distance
Rockhampton
There are no future or current domestic availabilities for this course.
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International Availability

Term 1 - 2020

Online

Term 2 - 2019

Online

Term 1 - 2019

Online

Term 2 - 2018

Distance

Term 1 - 2018

Distance

Term 2 - 2017

Distance

Term 1 - 2017

Distance

Term 2 - 2016

Distance

Term 1 - 2016

Distance

Term 2 - 2015

Distance

Term 1 - 2015

Distance

Term 2 - 2014

Distance

Term 1 - 2014

Distance
There are no future or current international availabilities for this course.
Show All
For any problems regarding admissions availability for the selected course please contact 13 CQUni (13 27 86) or send us an email at http://contactus.cqu.edu.au/
What do I need to start?
Entry Scores
Entry scores are not available, please contact the Student Advice Team for more information.
Entry Requirements
Domestic students
Prerequisites - nil
International students
International students should visit www.cqu.edu.au/international for further information including English language requirements.
Security Requirements
No information available at this time
Health Requirements
No information available at this time
Assumed Knowledge
No information available at this time
Course Features

Awards and Accreditation

Interim Awards Not applicable
Exit Awards CG01 - Diploma of Business Studies
Professional Accreditation Not applicable
Learned Society Accreditation Not applicable

Residential School Requirements

No Residential School for this course.

Practicum/Work Placement

- Students undertake a work placement/external client project in their professional communication project/capstone unit (120 h), plus multiple assessment tasks with external clients in professional communication units.

Previous and Current Enrolments

Year Number of Students
2021 13
2020 24
2019 29
2018 31
2017 26
Inherent Requirements
There are Inherent Requirements (IRs) that you need to be aware of, and fulfil, to achieve the core learning outcomes of the units and course. IRs are the essential capabilities, knowledge, behaviours and skills that are needed to complete a unit or course.

Please note that in some instances there may be similarities between course, entry and inherent requirements.

If you experience difficulties meeting these requirements, reasonable adjustments may be made upon contacting accessibility@cqu.edu.au. Adjustment must not compromise the academic integrity of the degree or course chosen at CQUniversity or the legal requirements of field education.

Ethical Behaviour

Examples are:

  • Complying with academic and non-academic misconduct policies and procedures such as CQUniversity’s Student Charter, Student Misconduct Policy and Student Behavioural Misconduct Procedures, and Assessment Policy and Procedure (Higher Education Coursework).
  • Demonstrating honesty and integrity in academic and professional practice.
  • Incorporating a frame of reference with which to reflect on ethical dilemmas, and/or confronting situations and challenges, and be able to take responsibility to respond ethically to these circumstances.
  • Demonstrating the applicable codes of ethics as they apply in the media industry.
Behavioural Stability

Examples are:

  • Being reflective with personal behaviours appropriate for professional performance and be positive and receptive to processing constructive feedback or criticism from peers, supervisors, and/or lecturers.
  • Successfully processing and coping with your own emotions and behaviour when dealing with individuals in educational and professional environments.
  • Managing and maintaining your own emotional state when working in a creative and innovative environment that requires students to work under unexpected and unpredictable challenges.
  • Working collaboratively, demonstrating constructive teamwork skills and processes in order to produce the required outcomes within the required timeframe.
  • Performing professional communication skills in coursework assessment tasks in front of clients in real-time.
Legal Compliance

Examples are:

  • Conducting all aspects of your course studies with appropriate legal knowledge, consideration and application.
  • Complying with the policies and practices of professional organisations which regulate such issues as (but not limited to) copyright, plagiarism, liable and fair use laws in media-related professions.
  • Knowing, understanding and complying with the laws of the Sovereign State in which you reside, work and/or study.
  • Complying with the policies and practices of organisations in which you may be placed or find employment.
  • Complying with the requirements for student registration with organisations such as the Australian Institute of Management, the Australian Marketing Institute, the Australian Human Resources Institute and the like.
Communication Skills (Verbal, Non-verbal, Written and Technology)

Examples are:

  • Verbally communicating i the English language with accuracy, appropriateness and effectiveness.
  • Actively participating in discussion activities related to the course.
  • Using language that is appropriate to the context of the individuals, group or workplace.
  • Establishing rapport with others in the study and practice of business and respond appropriately to peers, teaching staff, clients, supervisors and other professionals.
  • Using appropriate facial expressions: eye contact, being mindful of space, time boundaries, a range of body movements and gestures.
  • Recognising and interpreting non-verbal cues of others and respond appropriately during activities related to the course and in professional situations.
  • Being aware of culturally-based differences in non-verbal communications, to ensure effective, culturally appropriate interpersonal communications.
  • Competently and appropriately producing written assessment work in a logical, coherent manner, and with correct grammar and punctuation to the required academic standards.
  • Expressing complex and detailed information and knowledge in logical and legible essays and reports that clearly communicate the intended message, and do so in a timely manner, meeting appropriate professional standards.
  • Accurately conveying and documenting information in a written form that meets legal and professional practice requirements.
  • Preparing reports and assessments in correct English that match criteria, are appropriate to the purpose and the intended audience, and are completed in a timely manner.
  • Reading large volumes of written material in English both online and in hard copy in order to adequately conduct research to complete assessments.
Cognitive Abilities (Knowledge and Cognitive Skills, Literacy and Numeracy)

Examples are:

  • Conceptualising and using appropriate knowledge in response to academic assessment items.
  • Completing academic learning activities and assessment tasks, and performing professional skills within reasonable set timeframes.
  • Applying theoretical knowledge, research evidence, policies and procedures in academic and professional practice.
  • Constructing written text proficiently, in English, using appropriate vocabulary and conventions of speech, including being able to paraphrase, summarise and reference in accordance with appropriate academic conventions.
  • Competently reading, writing and accurately interpreting information to convey language effectively in educational and professional settings.
  • Producing accurate, concise and clear communication and/or business documentation which meets legal and professional requirements.
  • Speaking English clearly and conducting presentations publicly in front of peers and clients so that your message is clear and understood.
  • Demonstrating effective use of numeracy skills to perform a range of business functions.
  • Applying numeracy skills to interpret and solve a range of mathematical and data-related problems associated with a range of business practices.
Relational Skills

Examples are:

  • Rapidly building rapport with other students/colleagues/clients in order to engage them professionally.
  • Displaying empathy and respect to multiple points of view.
Information and Communication Technology (ICT) Abilities

Examples are:

  • Competently using a desktop operating system such as Microsoft Windows or Mac OS X.
  • Competently using productivity software such as Microsoft Office.
  • Analysing, manipulating and displaying information using a variety of specific programs.
  • Competently using the internet for a range of study and business related activities.
  • Operating associated electronic technologies such as (but not limited to) digital scanners, copiers, cameras and video cameras, a tablet computer or a mobile phone in the professional business environment.
Core Learning Outcomes
Please refer to the Core Structure Learning Outcomes
Accounting Learning Outcomes
  • 1. explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the accounting and finance disciplines
  • 2. apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of accounting and finance practice and/or scholarship
  • 3. communicate effectively, with justification, in collaborative contexts with professionals and non-professionals
  • 4. exercise professional judgement and identify and respond to ethical issues in a range of accounting and finance contexts
  • 5. evaluate information, synthesise relevant issues and undertake research in accounting and other contexts
  • 6. learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 7. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines
  • 8. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 9. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 10. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 11. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 12. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 13. Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 14. Use technology effectively to communicate with stakeholders
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9 10 11 12 13 14
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Human Resource Management Learning Outcomes
  • 1. explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the management of human resources in organisations
  • 2. apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of human resource management practice and/or scholarship
  • 3. communicate effectively, with justification, in collaborative contexts with professionals and non-professionals
  • 4. exercise professional judgement and identify and respond to ethical issues in a range of human resource management contexts
  • 5. evaluate information, synthesise relevant issues and undertake research in human resource management and other contexts
  • 6. learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 7. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines
  • 8. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 9. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 10. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 11. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 12. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 13. Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 14. Use technology effectively to communicate with stakeholders
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9 10 11 12 13 14
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Management Learning Outcomes
  • 1. explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, organisational management
  • 2. apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of organisational management practice and/or scholarship
  • 3. communicate effectively, with justification, in collaborative contexts with professionals and non-professionals
  • 4. exercise professional judgement and identify and respond to ethical issues in a range of organisational management contexts
  • 5. evaluate information, synthesise relevant issues and undertake research in management and other contexts
  • 6. learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 7. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines
  • 8. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 9. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 10. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 11. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 12. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 13. Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 14. Use technology effectively to communicate with stakeholders
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9 10 11 12 13 14
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Marketing Learning Outcomes
  • 1. explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, marketing
  • 2. apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of marketing practice and/or scholarship
  • 3. communicate effectively, with justification, in collaborative contexts with professionals and non-professionals
  • 4. exercise professional judgement and identify and respond to ethical issues in a range of marketing contexts
  • 5. evaluate information, synthesise relevant issues and undertake research in marketing and other contexts
  • 6. learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 7. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines
  • 8. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 9. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 10. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 11. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 12. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 13. Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 14. Use technology effectively to communicate with stakeholders
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9 10 11 12 13 14
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Property Learning Outcomes
  • 1. explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, property management
  • 2. apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of property management practice and/or scholarship
  • 3. communicate effectively, with justification, in collaborative contexts with professionals and non-professionals
  • 4. exercise professional judgement and identify and respond to ethical issues in a range of property contexts
  • 5. evaluate information, synthesise relevant issues and undertake research in property management and other contexts
  • 6. learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 7. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines
  • 8. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 9. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 10. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 11. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 12. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 13. Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 14. Use technology effectively to communicate with stakeholders
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9 10 11 12 13 14
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Social Innovation Learning Outcomes
  • 1. Demonstrate knowledge of social innovation and impact in diverse social contexts and applications,
  • 2. communicate ideas of social change, social innovation and social investment in a global social context,
  • 3. demonstrate integrity, ethical conduct, accountability, respect and a developing awareness of professional practices, cultural diversity and cultural norms required for social innovation and social change,
  • 4. demonstrate the ability to solve problems, design and implement social innovation projects,
  • 5. demonstrate knowledge of the trends and drivers that influence change in the social economy, and
  • 6. demonstrate knowledge of the stakeholders in the social economy and the process of collaboration for social innovation.
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Supply Chain Management Learning Outcomes
  • 1. explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, operations, supply chain and logistics management
  • 2. apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of supply chain management practice and/or scholarship
  • 3. communicate effectively, with justification, in collaborative contexts with professionals and non-professionals
  • 4. exercise professional judgement and identify and respond to ethical issues in a range of supply chain management contexts
  • 5. evaluate information, synthesise relevant issues and undertake research in supply chain management and other contexts
  • 6. learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 7. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines
  • 8. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 9. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 10. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 11. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 12. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 13. Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 14. Use technology effectively to communicate with stakeholders
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9 10 11 12 13 14
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Learning Outcomes
Please refer to the Core Structure Learning Outcomes
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Number of units: 21 Total credit points: 126

Professional Communication Units

Public Relations Units:

Available units
Students must complete the following compulsory units:
COMM11108 Communicating for Social Change
COMM11110 Introduction to Public Relations
COMM12018 Advanced Public Relations
COMM12022 Communication and Global Technologies
COMM12025 Organisational Communication
JOUR19024 Public Relations & the Media

Communication Practice Units:

Available units
Students must complete the following compulsory units:
COMM11003 Career Communications
COMM11007 Media Writing
COMM12030 Desktop Publishing
COMM12033 Speech and Script
COMM12116 Contemporary Photomedia
JOUR12010 Feature Writing

Industry Placement Unit:

Available units
Students must complete the following compulsory units:
COMM13110 Journalism Project

Bachelor of Business course majors can be selected from the following list:

  • Marketing
  • Human Resource Management
  • Management
  • Information Systems
  • Supply Chain Management
  • Property
  • Accounting

Note: Students cannot undertake the Public Relations major as part of this course.

Note: When a unit in a major is also offered as a core unit in the degree, the student should choose an additional elective to comply with the overall degree rules requiring the completion of 32 units (192 units of credit).

Business Core Units:

Available units
Students must complete the following compulsory units:
ACCT11059 Accounting, Learning and Online Communication
ECON11026 Principles of Economics
HRMT11010 Organisational Behaviour
LAWS11030 Foundations of Business Law
MGMT11109 Introduction to Business
MGMT19128 Strategy and Change
MRKT11029 Marketing Fundamentals
STAT11048 Essential Statistics
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Social Innovation Major

Number of units: 7 Total credit points: 48

Students are required to complete 8 units for the social innovation major. This includes 5 core units (30cp) and Work integrated preparation and placement learning (18cp).

Available units
Students must complete the following compulsory units:
MGMT11167 Foundations of Social Innovation
MGMT12161 Sustainable Social Change
INDG19016 Contemporary Indigenous Issues
EDED12448 Service Learning - Contexts and Communities
BUSN19024 Graduate Employability Skills
BUSN19025 Professional Placement 1
MGMT13151 Entrepreneurship, Innovation and Start-ups

Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Number of units: 3 Total credit points: 18

Elective Units

Electives can be chosen from the Bachelor of Business or other approved business units provided prerequisites and corequisites are met.

More Details

Campus Availability

Not all of the Bachelor of Business majors are available at all of the University's campuses. Depending on their campus and their intended majors, students may find that they are required to complete part of their studies via distance education.


Accounting

Rockhampton, Distance, Brisbane, Melbourne, Sydney

Financial Planning

Distance only

Human Resource Management

Brisbane, Distance, Melbourne, Rockhampton, Sydney

Marketing

Brisbane, Distance, Melbourne, Perth, Rockhampton, Sydney

Property

Distance only

Social Innovation

Distance only


Business Majors: Accreditation & Membership

The Financial Planning major is accredited by the Financial Planning Association of Australia (FPA).

Marketing graduates may be eligible for membership of the Australian Marketing Institute and the Australian Market and Social Research Society.

Management graduates may be eligible for membership of the Australian Institute of Management.

The Property major is accredited by the Australian Property Institute (API). Graduates are eligible for associate membership and the course is endorsed as supplying the education requirements for certification as a Certified Property Practitioner. Please refer to the Australian Property Institute website for more information http://www.api.org.au/. Graduates may also seek registration with the Valuers Registration Board.

Please note: completion of this major will not provide students with the relevant qualification to be certified with the API as a Certified Practising Valuer (CPV) nor will it make students eligible for registration with the Valuers Registration Board in Queensland (other states may vary, please refer to individual state bodies if residing outside of Queensland). Students wishing to become registered valuers should enrol in CF56 Bachelor of Property.

Recommended Study Schedule

With the approval of the Dean, electives may be any undergraduate degree level units taught in the University. When choosing electives, students are advised to seek assistance from the Student Advisor (Courses and Careers) by contacting http://programadvice.cqu.edu.au

A recommended study schedule for this course can be obtained from your Student Advisor (Courses and Careers) by contacting http://programadvice.cqu.edu.au

Students may determine their own schedule based upon credit transfers and personal study requirements. It is important to note that full-time students usually enrol in 4 units per term and part-time students usually enrol in 2 units per term.

For Course Planners please refer to the following website http://www.cqu.edu.au/student-life/new-students/planners-and-profiles


Please note: students must check to see when and where a unit is offered before enrolling. See the unit availability section in this handbook for details.