AGRI12011 - Developing Emerging Business Opportunities

General Information

Unit Synopsis

You will be introduced to the principles and practices of creating a business plan for developing a new, or existing, agricultural opportunity. The unit provides you with an understanding of business planning and the tools that will enable you to test the feasibility of a business idea or opportunity and then establish a business plan to guide the development of the new or existing venture.

Details

Level Undergraduate
Unit Level 2
Credit Points 6
Student Contribution Band 3
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites

Prerequisite

AGRI11005 Agricultural Business Planning

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 3 - 2019

Term 1 - 2020 Profile
Bundaberg
Emerald
Online
Rockhampton
Term 1 - 2021 Profile
Bundaberg
Emerald
Online
Rockhampton

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Written Assessment 20%
2. Presentation 20%
3. Written Assessment 60%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

No previous feedback available

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Students
Feedback
Guest lecturers
Recommendation
Students seemed to enjoy having guest lecturers from the industry and requested more of these, especially in cases where the guest lecturer could outline how they developed an emerging business opportunity. Engage these people and ask them to attend as guest lecturers, ensuring that they are committed.
Action Taken
Guest lecturers were invited to participate in various weeks and, for the most part, were available and willing to present. These guest lecturers were from both CQuni and external stakeholders. However, some invited guest lecturers were unable to attend. As a way of ensuring that students had an opportunity to engage with industry stakeholders, an entrepreneur video series was developed for use as a learning resource.
Source: Students, Unit Coordinator and other staff.
Feedback
Assessment 3 - Business Plan
Recommendation
Students requested another assessment type for assessment 3. They found that they had completed a number of business plans for other units and felt that continual use of business plans to address Unit Learning Outcomes was excessive. Change the ULO and associated assessment
Action Taken
While the ULO was not altered the way that this learning outcome was assessed was changed. Instead of completing a traditional business plan, students were tasked with researching the elements of an emerging business opportunity and developing a research report to inform it.
Source: Students & Unit Coordinator
Feedback
Student interaction - Students sought more opportunities to engage with their colleagues from other campuses.
Recommendation
Students should be given more opportunities to interact with their peers from different campuses including through online discussions, field trips or inter-campus assessment groups
Action Taken
Students were given more in-class opportunities to interact with their peers especially during the tutorial activities. Students also had the opportunity to engage with one another during the entrepreneur videos - although engagement with these was low.
Source: Moodle feedback
Feedback
More technical business skills like accounting and further explorations of topics like macroeconomics.
Recommendation
The Moodle feedback comments suggest that students expected some more content on technical skills such as accounting. While this is covered in weeks 2-4 of this unit and while these skills are covered in other units there may be more room for such skills in AGRI12011. Any such skills must be developed in the context of developing emerging business opportunities.
Action Taken
Nil.
Source: Moodle Feedback
Feedback
AGRI12011 too similar to AGRI12012
Recommendation
The Moodle feedback comments from students suggests that there seems to be some cross over between AGRI12011 and AGRI12012 both in terms of unit content and student expectations. Students commented that the learning. While this is to be expected to some extent given that they are both units in the agribusiness minor, the unit coordinators for these units should discuss both unit schedules to ensure that the themes covered are not too similar.
Action Taken
Nil.
Source: Moodle feedback In-class discussion
Feedback
Link the entrepreneur video series with an assessment piece
Recommendation
Student engagement with the entrepreneur video series was quite low. These videos are a great resource and a good opportunity for students to learn a great deal from a number of high calibre industry contacts. In order to give students the opportunity to engage fully with this resource, and as a way of developing creative assessment, the entrepreneur video series should be associated with an assessment item in future terms.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Analyse the viability of an agricultural business.
  2. Review commercially viable agricultural business ideas and opportunities.
  3. Develop a business plan for a new agricultural business opportunity.

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3
1 - Written Assessment
2 - Presentation
3 - Written Assessment
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Written Assessment
2 - Presentation
3 - Written Assessment