COMM11108 - Communicating for Social Change

General Information

Unit Synopsis

Social change is defined by the significant alteration of social structure and cultural patterns. This unit will examine the political influence and communication techniques used to effect meaningful social change, including the rise of social media. You will identify and explain key elements of the democratic process in Australia including relationships between the three levels of government and will critique an example of an effective social change campaign. From this in-depth analysis you will further extend and develop key socially innovative communication techniques applicable to future social change events.

Details

Level Undergraduate
Unit Level 1
Credit Points 6
Student Contribution Band 1
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites There are no pre-requisites for the unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 3 - 2019

Term 2 - 2020 Profile
Cairns
Online
Rockhampton
Townsville
Term 1 - 2021 Profile
Cairns
Online
Rockhampton
Townsville
Term 2 - 2021 Profile
Cairns
Online
Rockhampton
Townsville

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Written Assessment 50%
2. Written Assessment 50%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 2 - 2019 : The overall satisfaction for students in the last offering of this course was 4.6 (on a 5 point Likert scale), based on a 42.86% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Term 2 Student Evaluation Feedback.
Feedback
Students commented on how much they enjoyed the practical elements of the unit including attending a Local Government Meeting as part their assessment.
Recommendation
It is recommended to maintain the practical elements of the unit including the local government attendance assessment.
Action Taken
The Unit Coordinator maintained the practical elements of the unit including the local government attendance assessment.
Source: Term 2 Student Evaluation Feedback.
Feedback
Students enjoyed the structure of the lessons including weekly and supplementary videos and touching base via the Forums.
Recommendation
It is recommended to maintain the structure of lessons including weekly and supplementary videos and touching base via the Forums.
Action Taken
The Unit Coordinator maintained the structure of lessons including weekly and supplementary videos and touching base via the Forums.
Source: Term 2 Student Evaluation Feedback.
Feedback
Some students commented on the relevance of the textbook in terms of the unit content.
Recommendation
It is recommended to review textbook / relevant readings and investigate alternative options before next offering.
Action Taken
The prescribed textbook was reviewed and subsequently dropped. Readings throughout the unit were made available online and free of charge.
Source: Term 2 Student Evaluation Feedback.
Feedback
Some students expressed confusion around the second assessment, specifically the differences and requirements of a Green or White Paper.
Recommendation
It is recommended to review requirements of the second assessment and remove options for a White Paper, focusing solely on Green Papers.
Action Taken
The second assessment was reviewed and options for a white paper were removed, focusing solely on Green Papers.
Source: Student evaluation survey 2019
Feedback
Students commented favorably on the quick turnaround time and detailed feedback provided on assessment pieces.
Recommendation
It is recommended to maintain a quick turnaround time and continue the provision of detailed feedback on assessment pieces.
Action Taken
Nil.
Source: Student evaluation survey 2019
Feedback
The strong links between the unit content and real-world examples were very well received and presented in a way that was clearly understood by the students.
Recommendation
It is recommended to maintain the strong links between the unit content and real-world examples and present in a way that is clearly understood by the students.
Action Taken
Nil.
Source: Student evaluation survey 2019
Feedback
The students enjoyed sourcing a variety of free online readings around the unit content rather than having to purchase a textbook.
Recommendation
It is recommended to continue utilising a variety of free online readings for the unit rather than re-introducing a prescribed textbook.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Define social change in the context of the Australian democratic political system.
  2. Examine a social change event to identify socially innovative communication techniques.
  3. Compare and contrast the role of traditional and social media in the context of social change.
  4. Analyse and evaluate a real-world social change campaign in a political context.

n/a

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4
1 - Written Assessment
2 - Written Assessment
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4
1 - Communication
3 - Critical Thinking
4 - Information Literacy
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Written Assessment
2 - Written Assessment