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MRKT11029 - Marketing Fundamentals

General Information

Unit Synopsis

This unit will provide you with a sound knowledge of the origins of trading goods and services and the development of modern marketing practice and theory. Emphasis is placed on developing an understanding of marketing principles and their application. In particular the unit approaches marketing not only as a functional area of an organisation but also as a philosophy of doing business.

Details

Level Undergraduate
Unit Level 1
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites There are no pre-requisites for the unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 3 - 2017

Term 3 - 2017 Profile
Brisbane
Distance
Melbourne
Sydney
Term 1 - 2018 Profile
Brisbane
Bundaberg
Cairns
Distance
Gladstone
Mackay
Melbourne
Perth
Rockhampton
Sydney
Townsville
Term 2 - 2018 Profile
Brisbane
Distance
Melbourne
Perth
Sydney
Term 3 - 2018 Profile
Brisbane
Distance
Melbourne
Sydney
Term 1 - 2019 Profile
Brisbane
Bundaberg
Cairns
Gladstone
Mackay
Melbourne
Online
Perth
Rockhampton
Sydney
Townsville
Term 2 - 2019 Profile
Brisbane
Melbourne
Online
Sydney
Term 3 - 2019 Profile
Brisbane
Melbourne
Online
Sydney
Term 1 - 2020 Profile
Brisbane
Bundaberg
Cairns
Gladstone
Mackay
Melbourne
Online
Perth
Rockhampton
Sydney
Townsville
Term 2 - 2020 Profile
Brisbane
Melbourne
Online
Sydney
Term 3 - 2020 Profile
Brisbane
Melbourne
Online
Term 1 - 2021 Profile
Brisbane
Melbourne
Online
Sydney
Term 2 - 2021 Profile
Brisbane
Melbourne
Online
Sydney
Term 3 - 2021 Profile
Brisbane
Melbourne
Online
Term 1 - 2022 Profile
Brisbane
Melbourne
Online
Sydney
Term 2 - 2022 Profile
Brisbane
Jakarta
Melbourne
Online
Sydney
Term 3 - 2022 Profile
Brisbane
Melbourne
Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Online Quiz(zes) 20%
2. Portfolio 40%
3. Presentation and Written Assessment 40%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 1 - 2021 : The overall satisfaction for students in the last offering of this course was 4.9 (on a 5 point Likert scale), based on a 21.43% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Unit evaluation
Feedback
Some students were receptive to the provision of assessment guidelines, marking rubrics, mark sheets and exemplars.
Recommendation
Continue providing students with assessment guidelines, marking rubrics, mark sheets and exemplars through the unit Moodle site.
Action Taken
Detailed guidelines documents, mark sheets, and exemplars for the second and third assessments were placed on the unit Moodle site at the start of term and accessible to all students.
Source: Unit evaluation
Feedback
Some students would like weekly Zoom workshops to address the weekly learning activities in addition to the Zoom sessions focused on assessments.
Recommendation
Offer weekly Zoom workshops to address the weekly leaning activities and continue offering Zoom sessions focused on assessments. All Zoom sessions to be recorded and uploaded within 24 hours to Moodle for the benefit of those students who cannot participate.
Action Taken
Weekly Zoom workshops were offered to DST and overseas students focusing on learning activities and assessment discussion. All sessions were recorded for the benefit of those students who could not participate and uploaded to the Moodle site within 24 hours.
Source: Unit evaluation
Feedback
Some students found the additional case studies, YouTube videos and journal readings beneficial when attempting the weekly learning activities.
Recommendation
Continue providing relevant up-to-date case studies, YouTube videos, and journal readings through the unit Moodle site to assist with the weekly learning activities.
Action Taken
Various journal readings, case studies, and YouTube videos were added to the relevant weekly module on the Moodle site to further enhance learning. Where possible, these resources have an Australian business focus.
Source: Unit evaluation
Feedback
Some students found navigating and accessing information difficult on the Moodle site when using a mobile device.
Recommendation
Update Moodle site for easier navigability and access to information for mobile device users.
Action Taken
The Moodle site has been refreshed as part of CQURenew. Navigation and accessing information using a mobile device is no longer an issue.
Source: Unit evaluation
Feedback
Some students would like to communicate with the unit coordinator through scheduled weekly Zoom workshops that address weekly learning activities and to spend time discussing assessments.
Recommendation
Offer weekly Zoom workshops to address the weekly learning activities and to discuss assessments. All Zoom sessions will be recorded and uploaded within 24 hours to the unit website in Moodle for the benefit of those students who cannot participate.
Action Taken
Nil.
Source: Unit evaluation
Feedback
Some students were receptive to the provision of assessment guidelines, marking rubrics, marking sheets, and exemplars.
Recommendation
Provide students with additional assessment support in the form of assessment guidelines, marking rubrics, marking sheets, and exemplars through the unit Moodle site.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. explain your awareness of the nature and scope of marketing in general
  2. discuss your developed appreciation of the marketing concept
  3. elaborate upon your awareness of the key concepts and tools of marketing, and their respective roles in business
  4. describe and critically discuss how marketing fits into the overall business function
  5. explain your understanding of marketing research techniques and analysis, and how they are important to marketing decision-making
  6. differentiate between the marketing mix and the extended marketing mix.
  7. demonstrate knowledge of new product marketing in both written and oral form.

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5 6 7
1 - Online Quiz(zes)
2 - Portfolio
3 - Presentation and Written Assessment
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5 6 7
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Online Quiz(zes)
2 - Portfolio
3 - Presentation and Written Assessment