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MRKT19037 - International Marketing

General Information

Unit Synopsis

Students study the application of marketing principles and practices to international markets. They learn overseas market evaluation processes, theories of international marketing, concepts of market entry modes, and international marketing plan and strategies.

Details

Level Undergraduate
Unit Level 3
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites

Prerequisite: MRKT 11029 or MRKT 11028

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 1 - 2014

Term 2 - 2017 Profile
Brisbane
Distance
Melbourne
Rockhampton
Sydney
Term 3 - 2017 Profile
Brisbane
Distance
Melbourne
Sydney
Term 2 - 2018 Profile
Brisbane
Distance
Melbourne
Perth
Rockhampton
Sydney
Term 3 - 2018 Profile
Brisbane
Distance
Melbourne
Sydney
Term 2 - 2019 Profile
Brisbane
Melbourne
Online
Perth
Rockhampton
Sydney
Term 3 - 2019 Profile
Brisbane
Melbourne
Online
Sydney
Term 2 - 2020 Profile
Brisbane
Melbourne
Online
Perth
Rockhampton
Sydney
Term 3 - 2020 Profile
Brisbane
Melbourne
Online
Term 2 - 2021 Profile
Brisbane
Melbourne
Online
Sydney
Term 3 - 2021 Profile
Brisbane
Melbourne
Online
Term 2 - 2022 Profile
Brisbane
Melbourne
Online
Sydney
Term 3 - 2022 Profile
Brisbane
Melbourne
Online
Term 2 - 2023 Profile
Brisbane
Melbourne
Online
Sydney
Term 3 - 2023 Profile
Online
Term 2 - 2024 Profile
Brisbane
Melbourne
Online
Sydney
Term 3 - 2024 Profile
Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Online Quiz(zes) 30%
2. Written Assessment 40%
3. Group Work 30%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 2 - 2023 : The overall satisfaction for students in the last offering of this course was 66.67% (`Agree` and `Strongly Agree` responses), based on a 27.27% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Self reflection
Feedback
International marketing theories and aspects of marketing were very much aligned with assessment requirements.
Recommendation
Maintain the integration of international marketing materials.
Action Taken
Maintained the integration of international marketing learning resources that are aligned with assessment requirements.
Source: Self reflection
Feedback
The unit has a combined approach of theoretical knowledge along with practical application of existing industry scenarios.
Recommendation
Maintain the relevance of international marketing examples that combine theoretical knowledge with practical applications.
Action Taken
Maintained the incorporation of practical examples and real-world scenario.
Source: Feedback received from the students in the workshops.
Feedback
Students enjoyed the practical application of marketing concepts within their assessments throughout the term.
Recommendation
Continue to use practical examples while discussing the international marketing concepts.
Action Taken
Nil.
Source: Feedback received from the students in the workshops.
Feedback
The assessments are the best part of the unit with which students get the better understanding of the unit.
Recommendation
Continue with the current assessments tasks for the unit.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Discuss the key concepts of international marketing and business, and their importance to the world economy and different business types.
  2. Critically search and acquire relevant information on the world wide web.
  3. Evaluate overseas markets within the main conceptual frameworks provided by the current literature.
  4. Evaluate social, cultural, political, legal, financial, distribution, trade restrictions, pricing and economic marketing factors in an international context.
  5. Critically discuss the new trends in International Marketing from an Australian and global perspective.

Not applicable

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Online Quiz(zes)
2 - Written Assessment
3 - Group Work
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
2 - Written Assessment
1 - Online Quiz(zes)
3 - Group Work