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MRKT19037 - International Marketing

General Information

Unit Synopsis

You will study the application of marketing principles and practices to international markets. You will learn overseas market evaluation processes, theories of international marketing, concepts of market entry modes, and international marketing plan and strategies.

Details

Level Undergraduate
Unit Level 3
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites

Prerequisite: MRKT11029 or MRKT11028

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 3 - 2017

Term 3 - 2017 Profile
Brisbane
Distance
Melbourne
Sydney
Term 2 - 2018 Profile
Brisbane
Distance
Melbourne
Perth
Rockhampton
Sydney
Term 3 - 2018 Profile
Brisbane
Distance
Melbourne
Sydney
Term 2 - 2019 Profile
Brisbane
Melbourne
Online
Perth
Rockhampton
Sydney
Term 3 - 2019 Profile
Brisbane
Melbourne
Online
Sydney
Term 2 - 2020 Profile
Brisbane
Melbourne
Online
Perth
Rockhampton
Sydney
Term 3 - 2020 Profile
Brisbane
Melbourne
Online
Term 2 - 2021 Profile
Brisbane
Melbourne
Online
Sydney
Term 3 - 2021 Profile
Brisbane
Melbourne
Online
Term 2 - 2022 Profile
Brisbane
Melbourne
Online
Sydney
Term 3 - 2022 Profile
Brisbane
Melbourne
Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Online Quiz(zes) 20%
2. Written Assessment 40%
3. Group Work 40%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 2 - 2020 : The overall satisfaction for students in the last offering of this course was 4.4 (on a 5 point Likert scale), based on a 48% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Have Your Say survey
Feedback
One of the feedback items stated that quiz test's wrong answers feedback is to be given.
Recommendation
After the deadline of the quiz test, the Unit Coordinator should organise a Zoom session with the students to discuss why a particular answer is right or wrong in the quiz test.
Action Taken
There is no quiz test for this unit at present.
Source: Have Your Say survey and UC's reflection
Feedback
Update the unit offer plan, assessment design, mark allocation and succession of assessment items.
Recommendation
It is suggested that a unit change proposal needs to be initiated.
Action Taken
The quiz have been removed and case analysis have been included to support students.
Source: Have Your Say
Feedback
The assessment return time was considered to long by some students.
Recommendation
It is recommended that the assessment return time is reduced.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Discuss the key concepts of international marketing and business, and their importance to the world economy and different business types
  2. Critically search and acquire relevant information on the world wide web
  3. Evaluate overseas markets within the main conceptual frameworks provided by the current literature
  4. Evaluate social, cultural, political, legal, financial, distribution, trade restrictions, pricing and economic marketing factors in an international context
  5. Critically discuss the new trends in International Marketing from an Australian and global perspective.

Not applicable

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Online Quiz(zes)
2 - Written Assessment
3 - Group Work
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
2 - Written Assessment
1 - Online Quiz(zes)
3 - Group Work