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MRKT19040 - Marketing Plans

General Information

Unit Synopsis

This unit involves students directly in the writing of detailed, integrated marketing plans and the evaluation of plans. There is also a focus on the actual implementation of the marketing planning process and the Marketing Plan document. Both Annual Marketing Plans and new Product/Brand Plans will be included.

Details

Level Undergraduate
Unit Level 3
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites Prerequisite: MRKT 11029 or MRKT 11028

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 3 - 2017

Term 2 - 2018 Profile
Brisbane
Distance
Melbourne
Perth
Rockhampton
Sydney
Term 2 - 2019 Profile
Brisbane
Melbourne
Mixed Mode
Perth
Rockhampton
Sydney
Term 2 - 2020 Profile
Brisbane
Melbourne
Online
Perth
Rockhampton
Sydney
Term 2 - 2021 Profile
Brisbane
Melbourne
Online
Sydney
Term 2 - 2022 Profile
Brisbane
Melbourne
Online
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Written Assessment 10%
2. Written Assessment 40%
3. Written Assessment 50%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 2 - 2020 : The overall satisfaction for students in the last offering of this course was 4.8 (on a 5 point Likert scale), based on a 56% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Student Feedback from Unit Evaluation Survey
Feedback
Students commented that sometimes they felt restricted/disadvantaged in preparing their assessments due to lack of information/data from their selected business
Recommendation
Provide clearer explanations on how to select a suitable business to partner and what data will be required for assessments.
Action Taken
This recommendation has been implemented.
Source: Student feedback.
Feedback
Positive comments about the effective delivery of the unit contents, as well as the quality design of the assessments, by the teaching staff.
Recommendation
The teaching staff in the future offerings of this unit will be encouraged to keep delivering the unit contents in an effective, supportive, and engaging manner, and keep designing assessments that are highly practical and relevant to the real-world businesses.
Action Taken
Nil.
Source: Staff self-reflection and student feedback.
Feedback
Even though students enjoyed being able to work with real companies or organisations for the purpose of completing assessments, a few students initially found it difficult to acquire information or data about the companies or organisations they chose for their assessments.
Recommendation
The teaching staff will provide specific advice or tips for all students, at the early stage of the term, on how to effectively acquire information or data about the companies or organisations they will choose for their assessments.
Action Taken
Nil.
Source: Student feedback.
Feedback
Positive feedback on the textbook and lectures always coinciding really well with each other which allows a better understanding of the unit.
Recommendation
The teaching staff will continuously ensure that the class contents and activities closely match and reflect the key knowledge, concepts, and theories from the textbook.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Determine how important the planning process is to formulating a marketing plan.
  2. Identify the range of information required by a company and its product/service offerings in order to engage in market planning.
  3. Develop skills in the use of major analytical tools pertinent to the process of marketing planning.
  4. Develop the key analytical skills and competencies for effective market analysis and planning.
  5. Develop ability to utilise analytical data to develop creative solutions in the form of marketing objectives, strategies and tactics.
  6. Construct and evaluate major components of a marketing plan.

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5 6
1 - Written Assessment
2 - Written Assessment
3 - Written Assessment
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5 6
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
6 - Information Technology Competence
8 - Ethical practice
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Written Assessment
2 - Written Assessment
3 - Written Assessment