TOUR13003 - Assessing Tourism Demand

General Information

Unit Synopsis

This unit focuses on assessing tourism demand to design satisfying tourism experiences for multiple target audiences. This unit provides you with an understanding of key operational functions of the tourism industry such as travel distribution systems and segmentation approaches to identifying various tourism market segments. In addition, you will learn how to plan and compile a tourism market research report which will develop your ability to source, identify, summarise and integrate relevant data to inform destination marketing and management decisions. You will also learn how to use data and analytics to gain insights into tourists’ needs and expectations.

Details

Level Undergraduate
Unit Level 3
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites There are no pre-requisites for the unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 1 - 2024

There are no availabilities for this unit on or after Term 1 - 2024

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Practical Assessment 40%
2. Report 60%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Student evaluation survey
Feedback
No feedback to be reported, since there are no data on the satisfaction scores visible to the UC. This is common in units with low enrollments to ensure the anonymity of the student evaluation process.
Recommendation
Continue unit as is currently run.
Action Taken
Unit was run as in previous terms.
Source: Student evaluation survey
Feedback
No feedback to be reported, since there are no data on the satisfaction scores visible to the UC. This is common in units with low enrollments to ensure the anonymity of the student evaluation process.
Recommendation
Continue unit as is currently run.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Critically examine the key operational functions of the travel distribution system
  2. Examine the role of positioning to promote tourism experiences in line with current market trends and effective segmentation strategies
  3. Review and evaluate tourism marketing strategies based on tourists’ needs and expectations
  4. Develop analytical skills required in designing new tourism experiences
  5. Plan and develop a tourism market research report for a new tourism market segment.

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Practical Assessment
2 - Report
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Practical Assessment
2 - Report