Dr Parves Sultan School of Business and Law

Senior Lecturer in Marketing

GCTE, PhD, M.Sc., MBA, BBS (Hons)

Contact Details

Email: p.sultan@cqu.edu.au

Phone: (03) 9616 0630 - Ext: 50630

Office Location

Office: Level 4/4.08

120 Spencer Street

Melbourne, VIC. 3000

About Me

COMMERCE, MANAGEMENT, TOURISM AND SERVICES
Marketing - Marketing Theory
Qualitative and Quantitative Research Methodology
Marketing - Marketing Research Methodology
Marketing—service quality, marketing approach to higher education, consumer behavior, services marketing, social and sustainable marketing, tourism marketing, branding, marketing promotions/communications, internationalization of firms and international trade, Islamic marketing and finances; Health—public health beliefs–perceptions–attitudes–human/patient behavior, rural health, health care centers’ quality and herbal or complementary and alternative medicines; Development—food and food safety, agriculture and farm produce, entrepreneurship, sustainable development and business practice, migration and human development, women development, micro-credit, and economic/social development indicators.
COMMERCE, MANAGEMENT, TOURISM AND SERVICES
Marketing - Marketing Research Methodology
Marketing (in general), Development and Health
Book

Tarafder, T & Sultan, P 2015, 'MDG health goal: the untold stories of reproductive health, Scholars' Press, Saarbrucken, Germany.

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Book Chapter

Wong, H, Kokho Sit, J, Sultan, P, Li, E & Hung, J-Y 2014, 'Environmental scanning: an information system framework for strategic decisions in SMEs: a case study analysis', in K Todorov & D Smallbone (eds.), Handbook of Research on Strategic Management in Small and Medium Enterprises, IGI Global, Pennsylvania, USA, http://dx.doi.org/10.4018/978-1-4666-5962-9.ch003

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Sultan, P & Wong, HY 2013, 'Cultural Influence on Global Assessment of Higher Education Service Quality: The Case of Central Queensland University, Australia', in B Christiansen, E Turkina & N Williams (eds), Cultural and Technological Influences on Global Business, IGI Global, PA, http://dx.doi.org/10.4018/978-1-4666-3966-9.ch024

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Conference Paper

Sultan, P 2014, 'Understanding the Australian organic food consumers', P Dalziel (ed.), Refereed Proceedings of the 38th Annual Conference of the Australian and New Zealand Regional Science Association International, 1-4 December, Christchurch, New Zealand, Lincoln University, Lincoln, NZ., pp. 72-85, https://www.anzrsai.org/conference/conference-2014/

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Tarafder, T & Sultan, P 2014, 'Do plain packaging and anti-smoking campaigns work reverse?: Results from a pilot study', in MMH Bhuiyan (ed.), Proceedings of 29th International Business Research Conference, 24-25 November, Sydney, Australia, World Business Institute Australia, Melbourne, Vic., http://www.wbiworldconpro.com/pages/paper/sydney-conference-2014/2116

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Tasmiha, T, Sultan, P & Rashid, T 2013, 'Reproductive Health Beliefs and Perceptions among SlumWomen in Bangladesh: Is this a Challenge to MDG5 Health Goal?', Refereed proceedings of the 37th Annual COnference of the Australian and New Zealand Regional Science Association International, AERU Research Unit, New Zealand.

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Pearson, D, Henryks, J, Sultan, P & Anisimova, T 2013, 'Contribution From Purchase Frequency To Understanding Organic Food Consumers', in J Stanton, M Lang & V Laszlo (eds.), Conference Proceedings: Part 1: International Food Marketing Research Symposium, 20-21 June, Budapest, Hungary, Institute of Food Products Marketing, Philadelphia, PA, http://http://institutefpm.com/PDFs/IFPM13_Part_1b.pdf

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Sultan, P & Wong, HY 2013, 'Cultures�� consequences in the assessment of higher education service quality: the case of CQU, Australia', paper presented at Australian & New Zealand Marketing Academy Conference (ANZMAC2012), 3rd-5th December, Adelaide, Australia, http://anzmac.info/conference/2012/papers/563ANZMACFINAL.pdf

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Al-jazzazi, AM & Sultan, P 2013, 'Banking service quality in the Middle Eastern countries: a review and future research', in K Fam, S Anwar & L Yang (eds), MAG Scholar Global Business Marketing and Tourism Conference 2013: Proceedings, 10-14 November, Dubai, United Arab Emirates, Marketing in Asia Group, Wellington, NZ.

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Henryks, J, Pearson, D, Anisimova, T & Sultan, P 2013, 'The Labeling Of Organic Food: Understanding Consumer Perceptions', in J Stanton, M Lang & V Laszlo (eds.), Conference Proceedings: Part 2: International Food Marketing Research Symposium, 20-21 June, Budapest, Hungary, Institute of Food Products Marketing, Philadelphia, PA, http://institutefpm.com/PDFs/IFPM13_Part_2b.pdf

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Sultan, P, Anisimova, T & Shah, F 2013, 'Communications for disaster preparedness: a case study on four survivors from the great northeast Japan earthquake and Tsunami', in Lasmin (ed) APUGSM Conference 2013 Proceedings, 18-19 January, Ritsumeikan Asia Pacific University, Japan, http://apugsmconference.com/APUGSM/Welcome_files/Winter2013Proceedings.pdf

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Sultan, P, Pearson, D, Henryks, J & Anisoimova, T 2013, 'Marketing communications for organic food products: development and validation of two models leading to purchase intent', Proceedings of the Australia and New Zealand Marketing Academy Conference, ANZMAC, Australia, http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/conference/anzmac-2013-conference-proceedings/index.html

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Tarafder, T, Rashid, T & Sultan, P 2012, 'Reproductive health care services: a case study of belief and perception of rural indigenous women of Kakonhat in Bangladesh', in P Dalziel (ed.) Refereed Proceedings of the 36th Annual Conference of the Australian and New Zealand Regional Science Association International, ANZSRAI, New Zealand

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Sultan, P & Wong, H 2010, 'Service quality in a higher education context : antecedents and dimensions' in N Jahan (ed.) Proceedings of the 4th Asian Business Research Conference, Dhaka, 23-24 December 2010, BIAM Foundation, Bangladesh, World Business Institute Australia, Melbourne, pp. 1-9.

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Sultan, P & Wong, H 2010, 'Perspectives of service quality in a higher education context: a qualitative research approach' paper presented to the 24th Annual ANZAM Conference, Adelaide Convention Centre, 7-10 Dec 2010.

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Sultan, P, Wong, HY & Donleavy, G 2008, 'Antecedents of service quality and brand performance: a conceptual model ', paper presented at the 9th International Business Research Conference: Research for Progress, Melbourne, Australia, 24-26 November, 2008.

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Journal Article

Al-Jazzazi, A & Sultan, P 2015, 'Banking service quality in the Middle Eastern and GCC countries: understanding the future research directions', Asian Journal of Business Research, special issue no. 1, pp. 37-49, http://dx.doi.org/10.14707/ajbr.150003 ; http://www.magscholar.com/joomla/index.php/current-issue/100-journal-publications/ajbr/ajbr-special-issue1-2015/213-abstract

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Henryks, J, Pearson, D, Anisimova, T & Sultan, P 2015, 'Are organic food labels inadequate?: evidence from consumers in Australia', Business and Management Studies, vol. 1, no. 2, pp. 45-54, http://dx.doi.org/10.11114/bms.v1i2.808

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Tarafder, T & Sultan, P 2014, 'Reproductive health beliefs and their consequences: a case study on rural indigenous women in Bangladesh', Australasian Journal of Regional Studies, vol. 20, no. 2, pp. 351-374, http://search.informit.com.au/documentSummary;dn=496149942297957;res=IELNZC

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Anisimova, T & Sultan, MP 2014, 'The role of brand communications in consumer purchases of organic foods', Journal of Food Products Marketing, vol. 20, no. 5, pp. 511-532, http://dx.doi.org/10.1080/10454446.2012.728984

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Al-jazzazi, AM & Sultan, P 2014, 'Banking service quality in the Middle Eastern countries', International Journal of Bank Marketing, vol. 32, no. 7, pp. 688-700, http://dx.doi.org/10.1108/IJBM-09-2013-0094

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Shah, MF & Sultan, P 2014, 'Lessons learnt from communication for disaster preparedness: a study on six survivors from the great East Japan earthquake and tsunami 2011', Journal of Disaster Research, vol. 9, no. 5, pp. 879-886, http://www.fujipress.jp/finder/xslt.php?mode=present&inputfile=DSSTR000900050017.xml

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Sultan, P & Wong, HY 2014, 'An integrated-process model of service quality, institutional brand and behavioural intentions: the case of a university', Managing Service Quality, vol. 24, no. 5, pp. 487-521, http://dx.doi.org/10.1108/MSQ-01-2014-0007

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Huda, MM & Sultan, P 2013, 'Buying motives of herbal skin care products : the case of generation Y in Bangladesh', International Review of Business Research Papers, vol. 9, no. 5, pp. 68-80.

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Sultan, P & Wong, H 2013, Antecedents and consequences of service quality in a higher education context: a qualitative research approach, Quality Assurance in Education, vol. 21 no. 1, http://www.emeraldinsight.com/journals.htm?issn=0968-4883&volume=21&issue=1

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Pearson, D, Henryks, J, Sultan, P & Anisimova T 2013, 'Organic food: Exploring purchase frequency to explain consumer behaviour', Journal of Organic Systems, vol. 8, no. 2, pp. 50-63, www.organic-systems.org/journal/82/8206.pdf

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Sultan, P & Wong, H, 2012, Service quality in a higher education context: an integrated model, Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 5, pp.755-784, http://dx.doi.org/10.1108/13555851211278196

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Sultan, P & Wong, H 2011, 'Service quality in a higher education context: antecedents and dimensions', International Review of Business Research Papers, vol. 7, no.2, pp. 11-20, http://www.bizresearchpapers.com/2.%20Parves%20Sultan-FINAL.pdf

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Sultan, P & Wong, H 2011, 'The success of born global firms: a conceptual model', Journal for Global Business Advancement, vol. 4, no. 3, pp.224-241, http://dx.doi.org/10.1504/JGBA.2011.043276

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Sultan, P & Wong, H 2010, 'Service Quality in Higher Education �� A Review and Research Agenda', International Journal of Quality and Service Sciences, Vol. 2 No. 2, pp. 259-272, http://dx.doi.org/10.1108/17566691011057393

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Sultan, P & Wong, H 2010, 'Performance-based service quality model: an empirical study on Japanese universities', Quality Assurance in Education, vol. 18, no. 2, pp.126-143, http://dx.doi.org/10.1108/09684881011035349

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Sultan, MP & Tarafdor, T 2007. ��Critical Factors in Service Quality Measurement for Private Universities: The Case of Bangladesh.�� Ritsumeikan Journal of Asia Pacific Studies, 22 (March): 75-98.

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Sultan, P & Tarafder, T 2007, 'A model for quality assessment in higher education: Implications for ODL universities', Malaysian Journal of Distance Education, vol. 9, no. 2, pp. 125-142.

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Chowdhury, HK & Sultan, P 2005, 'Determinants of Perceived Service Quality: An Empirical Study', Journal of Business Administration, vol. 31, no. 1 & 2, pp. 179-188.

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Sultan, P 2005, 'The Insights of Marketing', Journal of Business Studies, Vol. 1, no. 1, pp. 35-43.

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Raihan, KM & Sultan P 2004, 'Effectiveness of Micro Finance Institutions on the Determinants of Women Empowerment', Journal of Business Studies, Vol. 2, no. 2, pp. 29-45.

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Ahmed, S & Sultan, P 2004, ��Hindrances of Export Promotion with India : The Bangladesh Perspective', Journal of Business Studies, Vol. 2, no. 1, pp. 93-107.

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Sultan, P 2004, ��Development Prospect of Mango Processing in Bangladesh: The case of PRAN Group��, Journal of Institute of Environment and Management, July, pp. 51-59.

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Parves, S, Kabir, H & Islam, S 2002, 'International Marketing Practices and Performance Analysis of Fruits and Vegetables in Bangladesh', Journal of Business Review, Vol. 1, pp. 17-32.

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Research Report

Sultan, P, Anisimova, T, Henryks, J & Pearson, D 2013, 'Sustainable food consumption: investigating the role of marketing communications in consumer purchase intentions of organic foods', report prepared for The Organic Federation of Australia (OFA) & The National Association for Sustainable Agriculture, Australia (NASAA)

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Thesis

Sultan, P 2011, Antecedents and consequences of service quality in a higher education context, Doctor of Philosophy thesis, Central Queensland University, Rockhampton. http://hdl.cqu.edu.au/10018/916494

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Working Paper

Sultan, P & Wong, HY 2010, 'Antecendents and consequences of service quality in a higher education context: a qualitative research approach', Working paper series, Vol. 1, no. 1, pp. 14-34, http://hdl.cqu.edu.au/10018/919628

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