Dr Parves Sultan Management, Marketing & Tourism / School of Business and Law

Senior Lecturer in Marketing

GCTE, PhD, M.Sc., MBA, BBS (Hons)

Contact Details

Email: p.sultan@cqu.edu.au

Phone: (03) 9616 0630 - Ext: 50630

Office Location

Office: Level 4/4.08

120 Spencer Street

Melbourne, VIC. 3000

About Me

COMMERCE, MANAGEMENT, TOURISM AND SERVICES
Marketing - Marketing Theory
Qualitative and Quantitative Research Methodology
Marketing - Marketing Research Methodology
Marketing—service quality, marketing approach to higher education, consumer behavior, services marketing, social and sustainable marketing, tourism marketing, branding, marketing promotions/communications, internationalization of firms and international trade, Islamic marketing and finances; Health—public health beliefs–perceptions–attitudes–human/patient behavior, rural health, health care centers’ quality and herbal or complementary and alternative medicines; Development—food and food safety, agriculture and farm produce, entrepreneurship, sustainable development and business practice, migration and human development, women development, micro-credit, and economic/social development indicators.
COMMERCE, MANAGEMENT, TOURISM AND SERVICES
Marketing - Marketing Research Methodology
Marketing (in general), Development and Health
Journal article

Sultan, M., Kabir, M., & Islam, M. (2002). International marketing practices and performance analysis of fruits and vegetables in Bangladesh. Journal of business review., 1, 17-32.

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Sultan, M. (2004). Development prospect of mango processing in Bangladesh : the case of PRAN Group. Journal of the Institute of Environment and Management., 4, 51-59.

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Raihan, K., & Sultan, M. (2004). Effectiveness of micro finance institutions on the determinants of women empowerment. Journal of business studies., 2(2), 29-45.

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Ahmed, S., & Sultan, M. (2004). Hindrances of export promotion with India : the Bangladesh perspective. Journal of business studies., 2(1), 93-107.

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Chowdhury, M., & Sultan, M. (2005). Determinants of perceived service quality : an empirical study. Journal of business administration., 31(1-2), 179-188.

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Sultan, M. (2005). The Insights of marketing. Journal of business studies., 1(1), 35-43.

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Sultan, M., & Tarafder, T. (2007). A model for quality assessment in higher education : implications for ODL universities. Malaysian journal of distance education., 9(2), 125-142.

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Sultan, M., & Tarafder, T. (2007). Critical factors in service quality measurement for private universities : the case of Bangladesh. Ritsumeikan journal of Asia Pacific studies., 22, 75-98.

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Sultan, M., & Wong, H. (2010). Performance-based service quality model : an empirical study on Japanese universities. Quality assurance in education., 18(2), 126-143. Retrieved from http://dx.doi.org/10.1108/09684881011035349

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Sultan, M., & Wong, H. (2010). Service quality in higher education : a review and research agenda. International journal of quality and service sciences., 2(2), 259-272. Retrieved from http://dx.doi.org/10.1108/17566691011057393

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Sultan, M., & Wong, H. (2011). Service quality in a higher education context : antecedents and dimensions. International review of business research papers., 7(2), 11-20. Retrieved from http://www.bizresearchpapers.com/2.%20parves%20sultan-final.pdf

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Sultan, M., & Wong, H. (2011). The success of born global firms : a conceptual model. Journal for global business advancement., 4(3), 224-241. doi:10.1504/JGBA.2011.043276

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Sultan, M., & Wong, H. (2012). Service quality in a higher education context : an integrated model. Asia Pacific journal of marketing and logistics., 24(5), 755-784. doi:10.1108/13555851211278196

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Sultan, M., & Wong, H. (2013). Antecedents and consequences of service quality in a higher education context : a qualitative research approach. Quality assurance in education., 21(1), 70-95. Retrieved from http://www.emeraldinsight.com/journals.htm?issn=0968-4883&volume=21&issue=1

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Huda, M., & Sultan, M. (2013). Buying motives of herbal skin care products : the case of generation Y in Bangladesh. International review of business research papers., 9(5), 68-80.

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Pearson, D., Henryks, J., Sultan, P., & Anisimova, T. (2013). Organic food : exploring purchase frequency to explain consumer behaviour. Journal of organic systems., 8(2), 50-63. Retrieved from http://www.organic-systems.org/journal/82/8206.pdf

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Sultan, M., & Wong, H. (2014). An integrated-process model of service quality, institutional brand and behavioural intentions : the case of a university. Managing service quality., 24(5), 487-521. doi:10.1108/MSQ-01-2014-0007

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Al-jazzazi, A., & Sultan, M. (2014). Banking service quality in the Middle Eastern countries. International journal of bank marketing., 32(7), 688-700. doi:10.1108/IJBM-09-2013-0094

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Shah, M., & Sultan, M. (2014). Lessons learnt from communication for disaster preparedness : a study on six survivors from the great East Japan earthquake and tsunami 2011. Journal of disaster research., 9(5), 879-886. Retrieved from http://www.fujipress.jp/

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Tarafder, T., & Sultan, M. (2014). Reproductive health beliefs and their consequences : a case study on rural indigenous women in Bangladesh. Australasian journal of regional studies., 20(2), 351-374. Retrieved from http://search.informit.com.au/documentsummary;dn=496149942297957;res=ielnzc

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Anisimova, T., & Sultan, M. (2014). The role of brand communications in consumer purchases of organic foods. Journal of food products marketing., 20(5), 511-532. doi:10.1080/10454446.2012.728984

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Henryks, J., Pearson, D., Anisimova, T., & Sultan, M. (2015). Are organic food labels inadequate? : Evidence from consumers in Australia. Business and management studies., 1(2), 45-54. doi:10.11114/bms.v1i2.808

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Al-jazzazi, A., & Sultan, M. (2015). Banking service quality in the Middle Eastern and GCC countries : understanding the future research directions. Asian journal of business research., 1, 37-49. doi:10.14707/ajbr.150003

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Al-jazzazi, A., & Sultan, P. (2017). Demographic differences in Jordanian bank service quality perceptions. International Journal of Bank Marketing, 35(2), 275-297. doi:10.1108/IJBM-07-2016-0091

Conference paper

Sultan, M., Wong, H., & Donleavy, G. (2008). Antecedents of service quality and brand performance : a conceptual model. In Proceedings of 9th International Business Research Conference : Research for Progress, Melbourne, Australia, 24-25 November 2008. (pp. 1-12). Melbourne: World Business Institute, Australia.

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Sultan, M., & Wong, H. (2010). Perspectives of service quality in a higher education context : a qualitative research approach. In Proceedings of 24th Annual Australian and New Zealand Academy of Management : Managing for the unknowable futures, ANZAM, Adelaide Convention Centre, Adelaide, S.A. (pp. 1-17). Sydney, N.S.W.: Arinex,.

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Sultan, M., & Wong, H. (2010). Service quality in a higher education context : antecedents and dimensions. In Proceedings of the 4th Asian Business Research Conference, Dhaka, Dhaka, 23-24 December 2010. (pp. 1-9). Melbourne: World Business Institute Australia.

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Tarafder, T., Rashid, T., & Sultan, M. (2012). Reproductive health care services : a case study of belief and perception of rural indigenous women of Kakonhat in Bangladesh. In Refereed Proceedings of the 36th Annual Conference of the Australian and New Zealand Regional Science Association International. (pp. 283-296). New Zealand: ANZSRAI.

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Al-jazzazi, A., & Sultan, M. (2013). Banking service quality in the Middle Eastern countries : a review and future research. In MAG Scholar global business, marketing and tourism conference 2013 : proceedings, Building bridges to the Middle East, Dubai, United Arab Emirates, 10-14 November 2013 (pp. 1-14). New Zealand: Marketing in Asia Group (MAG Scholar).

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Sultan, M., Anisimova, T., & Shah, F. (2013). Communications for disaster preparedness: a case study on four survivors from the great northeast Japan earthquake and Tsunami. In APUGSM 2013 International Winter Conference on Business and Economics Research. (pp. 85). Japan: Ritsumeikan Asia Pacific University. Retrieved from http://apugsmconference.com/apugsm/welcome_files/winter2013proceedings.pdf

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Pearson, D., Henryks, J., Sultan, M., & Anisimova, T. (2013). Contribution from purchase frequency to understanding organic food consumers. In Conference Proceedings, part 1, International Food Marketing Research Symposium, 20-21 June 2013, Budapest, Hungary (pp. 1-20). Budapest, Hungary: Institute of Food Products Marketing. Retrieved from http://http//institutefpm.com/pdfs/ifpm13_part_1b.pdf

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Sultan, M., & Wong, H. (2013). Cultures’ consequences in the assessment of higher education service quality : the case of CQU, Australia. In Proceedings of Australia and New Zealand Marketing Academy Conference (ANZMAC 2012), 3rd - 5th December 2012, Adelaide, South Australia. (pp. 1-7). Nathan, Qld: ANZMAC. Retrieved from http://anzmac.info/conference/2012/papers/563anzmacfinal.pdf

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Sultan, M. (2013). Marketing communications for organic food products : development and validation of two models leading to purchase intent. In Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC 2013), Adelaide, South Australia, 1-4 December 2013 (pp. 1-7). Auckland: ANZMAC. Retrieved from http://pandora.nla.gov.au/

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Tarafder, T., Sultan, M., & Rashid, T. (2013). Reproductive health beliefs and perceptions among slum women in Bangladesh : is this a challenge to MDG5 health goal?. In Proceedings of the 37th Annual Conference of the Australian and New Zealand Regional Science Association International. (pp. 136-146). New Zealand: AERU Research Unit.

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Henryks, J., Pearson, D., Anisimova, T., & Sultan, M. (2013). The labeling of organic food: understanding consumer perceptions. In Conference Proceedings, part 2, International Food Marketing Research Symposium, 20-21 June 2013, Budapest, Hungary (pp. 20-42). Philadelphia, PA: Institute of Food Products Marketing. Retrieved from http://institutefpm.com/pdfs/ifpm13_part_2b.pdf

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Tarafder, T., & Sultan, M. (2014). Do plain packaging and anti-smoking campaigns work reverse? : Results from a pilot study. In Proceedings of 29th international business research conference, 24-25 November, 2014, Sydney, Australia (pp. 2-15). Melbourne, Victoria, Australia: World Business Institute Australia. Retrieved from http://www.wbiworldconpro.com/pages/paper/sydney-conference-2014/2116

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Sultan, M. (2014). Understanding the Australian organic food consumers. In Refereed proceedings of the 38th annual conference of the Australian and New Zealand, 1-4 December 2014, Christchurch, New (pp. 72-85). Lincoln, New Zealand: Lincoln University. Retrieved from https://www.anzrsai.org/conference/conference-2014/

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Huda, M., Sultan, P., Wong, H. Y., & Hussain, T. U. (2016). Organic food consumers in Dhaka, Bangladesh: A demography analysis. In N. Islam (Ed.), International Conference on Business Management, Economics, and Social Science (ICBMESS2016) (pp. 1-19). Dhaka: Uttara University, the Association of Management Development Institutions (AMDISA) and the Global Business and Management Forum (GMBF-USA).

Shah, M. F., Ahmed, A., Al-Ghamdi, A., Kegyes-Barassai, O., & Sultan, P. (2016). Resident’s seismic risk recognition and safety Intention: A case of Jeddah city in Saudi Arabia. In International Symposium on New Technologies for Urban Safety of Mega Cities in Asia, 15th (pp. 1-10). Tacloban City, Philippines: n/a.

Report

Sultan, M., & Wong, H. (2010). Antecendents and consequences of service quality in a higher education context : a qualitative research approach. Rockhampton, Qld.: Business Research Group, Central Queensland University. Retrieved from http://hdl.cqu.edu.au/10018/919628

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Sultan, M., Anisimova, T., Henryks, J., & Pearson, D. (2013). Sustainable food consumption : investigating the role of marketing communications in consumer purchase intentions of organic foods. Australia: Organic Federation of Australia and National Association for Sustainable Agriculture, Australia.

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Thesis / Dissertation

Sultan, M. (2011). Antecedents and consequences of service quality in a higher education context. (PhD Thesis, Central Queensland University).

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Book chapter

Sultan, M., & Wong, H. (2013). Cultural influence on gobal assessment of higher education service quality : the case of Central Queensland University, Australia. In Unknown (Ed.), Cultural and technological influences on global business. (pp. 447-468). Pennsylvania, USA: IGI Global. Retrieved from http://dx.doi.org/10.4018/978-1-4666-3966-9.ch024

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Wong, H., Sultan, M., Kokho Sit, J., Li, E., & Hung, J. Y. (2014). Environmental scanning : an information system framework for strategic decisions in SMEs : a case study analysis. In K. Todorov, & D. Smallbone (Eds.), Handbook of research on strategic management in small and medium enterprises (pp. 40-54). Pennsylvania, USA: IGI Global. doi:10.4018/978-1-4666-5962-9

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Book

Tarafder, T., & Sultan, M. (2015). MDG health goal 2015 : the untold stories of reproductive health (1st edition ed.). Saarbrucken: Scholars' Press.

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HE Term 1 - 2018
MRKT13014 - New Product Development and Branding
Unit Coordinator
HE Term 3 - 2017
MRKT20052 - Marketing Management and Digital Communications
Unit Coordinator
HE Term 1 - 2017
MRKT20052 - Marketing for Managers
Unit Coordinator
HE Term 2 - 2016
MRKT20052 - Marketing for Managers
Lecturer - MRKT20052 - HE Term 2 - 2016
MRKT20019 - Marketing Management
Lecturer - MRKT20019 - HE Term 2 - 2016
HE Term 1 - 2016
MRKT20057 - Global Business Marketing
Lecturer - MRKT20057 - HE Term 1 - 2016
MRKT20052 - Marketing for Managers
Lecturer - MRKT20052 - HE Term 1 - 2016
MRKT20019 - Marketing Management
Lecturer - MRKT20019 - HE Term 1 - 2016
MRKT20018 - Global Marketing
Lecturer - MRKT20018 - HE Term 1 - 2016
HE Term 2 - 2015
MRKT20052 - Advanced Marketing Management
Unit Coordinator
MRKT20019 - Marketing Management
Unit Coordinator
BUSN20016 - Research in Business
Unit Coordinator
HE Term 1 - 2015
MRKT20057 - Global Business Marketing
Unit Coordinator
HE Term 3 - 2014
MRKT20018 - Global Marketing
Unit Coordinator
MRKT19037 - International Marketing
Unit Coordinator
MRKT11029 - Marketing Fundamentals
Unit Coordinator
HE Term 2 - 2014
MRKT20018 - Global Marketing
Unit Coordinator
MRKT19037 - International Marketing
Unit Coordinator
HE Term 3 - 2013
MRKT20018 - Global Marketing
Unit Coordinator
MRKT19037 - International Marketing
Unit Coordinator
HE Term 2 - 2013
MRKT20018 - Global Marketing
Unit Coordinator
MRKT19037 - International Marketing
Unit Coordinator
HE Term 3 - 2012
MRKT20018 - Global Marketing
Unit Coordinator
MRKT19037 - International Marketing
Unit Coordinator
HE Term 2 - 2012
MRKT20019 - Marketing Management
Unit Coordinator
MRKT19037 - International Marketing
Unit Coordinator