This is an individual assessment. You are required to prepare a business report that deconstructs an organisation's business model and identifies the critical success factors that make the business sustainable. Your analysis will demonstrate your critical thinking skills and your ability to professionally articulate your findings.

Before commencing, you must seek your lecturer's approval to undertake an analysis of the business you have chosen. The type of organisation that should be identified for study is one that is relatively new, innovative in how they operate, and will most likely have been established in the last five years.

Length: 1500-words

Format: Business Report

Business Model Canvas format: From Osterwalder & Pigneur (2010)

To achieve a result that meets your study objectives, please ensure the business report addresses each of the assessment criteria.

1. Provide a succinct description of the business, the industry in which it operates, the markets and or markets it serves and the products and or services it provides (10%).

2. Deconstruct the business model of the selected business using the nine building blocks in Osterwalder & Pigneur (2010)'s business model canvas (20%).

3. Explain the key interrelationships that exist across the nine building blocks (20%).

4. Identify and discuss the critical success factors the business has to get right to achieve sustainable success (10%).

5. Evaluate what factors might impact the success of the business model (10%).

6. Discuss the changes you would make to the business model if this was your business (20%).

7. Quality of written submission, minimum of 6 peer reviewed academic journals, and APA referencing format (10%).

This is an individual assessment. The objective of this assessment is to learn how to develop your own business idea, complemented by research and observational insights that detail why it is compelling. You are required to submit a report of your idea, a detailed business model canvas (BM), a discussion of the interrelationships among the BM components that are essential to its success, critical risks and assumptions, and overall feasibility. You must discuss the business model in the report and include the BM as an appendix. 

Length: 1,500 words

Format: Business Report.

Business Model Canvas Format: Osterwalder & Pigneur (2010).

To achieve a result that meets your study objectives, please ensure the report meets the assessment criterion.

1. Effective explanation of the customer/market problem that needs solving and or the reason the innovation is required (15%).

2. Persuasive argument of the customer/ client benefits generated by the idea (10%).

3. Discussion of the proposed business model (15%).

4. Identification and discussion  of the key interrelationships in the BM that will support the success of the idea (15%).

5. Critical success factors to be managed during the execution of the idea (15%).

6. Identification of critical risks and assumptions (10%).

7. Evaluation of the overall feasibility of the idea (15%).

8. Quality of written submission, minimum of 6 peer reviewed journals, and APA referencing format ( 10%).

This is a group assessment that builds on the work completed in Assessment 2. The objective of assessment 3 is to develop skills that enable you to evaluate which idea (from Assessment 2) has the highest chance of success, and then to prepare a pitch that presents a compelling business case to secure financial backing. This facilitates an appreciation of what potential investors will be evaluating before they commit to project investment. There are two parts to Assessment 3:

Part A- Group Report (15%): 1,500 word group report that compares and then selects which business idea to present from Assessment 2. The structure of the report should be set out as follows:

1. Idea Evaluation- Develop an evaluation framework to compare the ideas developed individually in Assessment 2.

2. Idea Selection- Describe and justify, with evidence, how the best idea was selected.

3. Improvements- identify any gaps that need to be addressed before the idea is pitched to an investor.

4. Revised business model canvas- Amend the business model canvas, from assessment 2, to incorporate the above revisions.

5. Cash flow projections- prepare 'best case' and 'worst case' cash flow projections (positive or negative) for the first two years. Remember to clearly state your assumptions about the key drivers of cash flow in each scenario.

Part B- Group Presentation The Pitch (25%)- Using zoom record a (maximum) 10-minute presentation that explains and sells the business idea to potential investors and customers. Each group member will be expected to present their aspects of the pitch in no more than 3-minutes. Your presentation must be delivered professionally (i.e., as though you are presenting to a professional investor) and should be both creative and persuasive. Evidence supporting your ideas must be included in the notes section of your PowerPoint document. The pitch and the PowerPoint slides should include the following:

1. Overview of the proposed venture idea and underlying business model.

2. More detailed explanation of- the problem solved, how the idea is monetised, financial feasibility (including key ratio's- break even points and ROI), operational feasibility and scope and scalability of idea for commercialisation.

3. What are you seeking from the investor.

4. What are you offering in return.

5. Cash flow projections (positive or negative) for the first two years.

To achieve a result that meets your study objectives, please ensure the report meets the assessment criterion.

Part A Group Report - 

1. Develop an evaluation framework to compare the ideas that were developed individually in Assessment 2 (20%).

2. Describe and justify how the best idea was selected (20%).

3. Identify any gaps that need to be addressed before the idea is pitched to an investor (20%).

4. Revision of the business model canvas to incorporate the above (20%).

5. Prepare 'best case' and 'worst case' cash flow projections (positive or negative)  for the first two years (20%).

Part B Group Presentation Pitch- 

1. Overview of the proposed venture idea and underlying business model (10%).

2. More detailed explanation of: 

    a. the initial problem solved (5%);

    b. how the idea is monetised (5%);

    c. cash flow projections (positive or negative) for first two years (15%)

    d. financial feasibility (Key ratio's: Break even point and ROI) (5%);

    e. operational feasibility (5%);

    f. scope and scalability of the idea for commercialisation (5%).

3. What are you seeking from the investor (10%).

4. What are you offering in return (10%).

5. Presentation was creative and persuasive (10%).

6. Presentation demonstrated commercial acumen (10%).

7. Evidence (references)-  supporting the idea are provided in the Notes sections of the relevant PPT slides (10%).