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CQUni Handbook
CC56 Master of Marketing
In order to complete this course, you must:
- Complete the core structure
Core Structure
| Number of units: 12 | Total credit points: 72 |
|---|
The Masters of Marketing consists of 12 core units and 4 elective units of choice.
| Available units | ||
|---|---|---|
| Students must complete the following compulsory units: | ||
| MGMT20144 | Management and Business Context | |
| BUSN20017 | Effective Business Communications | |
| HRMT20024 | Managing Human Resources | |
| MRKT20052 | Marketing Management and Digital Communications | |
| MRKT20055 | Science of Consumer Behaviour | |
| MRKT20054 | Service Industry Marketing In the Digital World | |
| MRKT20057 | Global Marketing in the Digital Era | |
| MRKT20056 | Digital Marketing and Machine Learning | |
| MRKT20053 | Advertising and Integrated Communication | |
| BUSN20016 | Research in Business | |
| BUSN20019 | Professional Project | |
| MGMT20132 | Innovation and Sustainable Business Development | |
Elective
| Number of units: 4 | Total credit points: 24 |
|---|
Choose 4 electives from any 6 credit point postgraduate units, or select BUSN20020 Business Internship OR BUSN20021Research Project plus two other electives, provided pre- or co-requisites have been satisfied. Students should choose units that will enhance their career development and are relevant for their course of study.