AGRI12011 - Developing Emerging Business Opportunities

General Information

Unit Synopsis

You will be introduced to the principles and practices of developing an emerging business opportunity in agriculture. You will explore and evaluate the elements of entrepreneurship required to successfully analyse and develop business opportunities in the agricultural context. This unit provides you with an understanding of business planning and management, providing you with tools to test the feasibility of a business idea or opportunity and then establish strategies to guide its development.


Level Undergraduate
Unit Level 2
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites


AGRI11005 Agricultural Business Planning

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 1 - 2021

Term 1 - 2021 Profile

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Written Assessment 30%
2. Presentation 20%
3. Written Assessment 50%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 1 - 2020 : The overall satisfaction for students in the last offering of this course was 3.7 (on a 5 point Likert scale), based on a 50% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Moodle feedback
More technical business skills like accounting and further explorations of topics like macroeconomics.
The Moodle feedback comments suggest that students expected some more content on technical skills such as accounting. While this is covered in weeks 2-4 of this unit and while these skills are covered in other units there may be more room for such skills in AGRI12011. Any such skills must be developed in the context of developing emerging business opportunities.
Action Taken
The lectures and tutorials included exploration of more practical and technical methods for developing emerging business opportunities including developing marketing material and implementing a feasibility analysis for a new agricultural business.
Source: Moodle Feedback
AGRI12011 too similar to AGRI12012
The Moodle feedback comments from students suggests that there seems to be some cross over between AGRI12011 and AGRI12012 both in terms of unit content and student expectations. Students commented that the learning. While this is to be expected to some extent given that they are both units in the agribusiness minor, the unit coordinators for these units should discuss both unit schedules to ensure that the themes covered are not too similar.
Action Taken
The AGRI12011 and AGRI12012 unit coordinators discussed unit schedules and assessments in both units to ensure that there was minimal cross over in themes and assessment during term.
Source: Moodle feedback In-class discussion
Link the entrepreneur video series with an assessment piece
Student engagement with the entrepreneur video series was quite low. These videos are a great resource and a good opportunity for students to learn a great deal from a number of high calibre industry contacts. In order to give students the opportunity to engage fully with this resource, and as a way of developing creative assessment, the entrepreneur video series should be associated with an assessment item in future terms.
Action Taken
These videos were incorporated into tutorial activities for class discussion and analysis.
Source: Moodle "Have Your Say" Feedback.
Group Assessment Participation
Students remarked that there was not equitable participation in the group assessment. In future, a possible mechanism to address this, beyond Self and Peer Assessment tools, is to have students conduct their peer-to-peer evaluation via Microsoft Teams or Moodle Discussion Boards as a portion of assessment. This will allow the unit coordinator to better assess the quality and equity of student participation in group assessments.
Action Taken
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Analyse the viability of an agricultural business
  2. Review commercially viable agricultural business ideas and opportunities
  3. Formulate strategies to develop a new agricultural business opportunity.

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3
1 - Written Assessment
2 - Presentation
3 - Written Assessment
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Written Assessment
2 - Presentation
3 - Written Assessment