BUSN11023 - Effective Storytelling for Entrepreneurs

General Information

Unit Synopsis

In this unit, you will learn the importance of understanding your brand and how it influences your digital story. You will also learn the importance of networking effectively for success and develop communication strategies that resonate with your target audience. Entrepreneurial storytelling techniques, including pitch decks, brand visibility, fundamentals of logo creation, and capability statements, will be discussed. You will have opportunities to develop skills and knowledge to navigate and express your entrepreneurial story in a digital environment.

Details

Level Undergraduate
Unit Level 1
Credit Points 6
Student Contribution Band 10
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites There are no pre-requisites for the unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Be Different Intakes

Note: BeDifferent Units are available to study all year round
2025 - Online
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March
April
May
June

Higher Education Unit Availabilities from Term 2 - 2024

There are no Higher Education availabilities for this unit on or after Term 2 - 2024
Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Report 40%
2. Portfolio 30%
3. Presentation 30%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Create a compelling pitch deck that effectively communicates a business brand’s value to potential investors or clients
  2. Develop and implement communication strategies that effectively convey their entrepreneurial narrative through various digital mediums
  3. Apply effective networking strategies to cultivate sustainable, ethical, and culturally sensitive professional relationships conducive to business success
  4. Apply technology effectively to amplify and bolster a business's narrative, thereby enabling a more impactful digital presence.

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4
1 - Report • • •
2 - Portfolio • • •
3 - Presentation • •
Alignment of Graduate Attributes to Learning Outcomes
• Introductory Level
• Intermediate Level
• Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4
1 - Communication • • •
2 - Problem Solving • •
3 - Critical Thinking •
4 - Information Literacy •
5 - Team Work • •
6 - Information Technology Competence •
7 - Cross Cultural Competence •
8 - Ethical practice •
9 - Social Innovation •
10 - Aboriginal and Torres Strait Islander Cultures •
Alignment of Assessment Tasks to Graduate Attributes
• Introductory Level
• Intermediate Level
• Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10