This unit focuses on the concepts and practice inherent in the strategies used by business leaders. Theoretical models and frameworks are identified to explain how business strategies arise in response to international business competitiveness. Strategic management determines the overall direction of an enterprise. This involves stipulating an organisation's objectives, and developing policies and plans intended to accomplish these objectives by allocating resources necessary to implement plans. You will encounter and evaluate the utility of numerous models and frameworks used in strategic decision-making. You will develop an extensive understanding of the strategic drivers of competitiveness and the process underpinning them. Industry relevance is maintained by embedding research activities into an applied strategic business plan. Strategic management is concerned with the formulation of the most critical objectives and implementation of business initiatives undertaken by senior management. These actions are undertaken for the benefit of the main stakeholders in an organisation, based on available resources after an evaluation of the internal and external environments an organisation competes in. Strategic planning and strategic thinking are related to strategic management. Strategic planning produces and analyses data for input for strategic thinking. Strategic planning is often used to impose control mechanisms when implementing a strategy.
|Unit Level||Not Applicable|
|Student Contribution Band||3|
|Fraction of Full-Time Student Load||0.125|
|Pre-requisites or Co-requisites||
There are no pre-requisites for the unit.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
|Class Timetable||View Unit Timetable|
|Residential School||No Residential School|
Each 6-credit Postgraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
|1. Reflective Practice Assignment||40%|
|2. Project (applied)||60%|
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).
All University policies are available on the Policy web site, however you may wish to directly view the following policies below.
This list is not an exhaustive list of all University policies. The full list of policies are available on the Policy web site .
On successful completion of this unit, you will be able to:
|Assessment Tasks||Learning Outcomes|
|1 - Reflective Practice Assignment||•||•|
|2 - Project (applied)||•||•|
|Graduate Attributes||Learning Outcomes|
|2 - Communication||•|
|3 - Cognitive, technical and creative skills||•|
|7 - Leadership||•||•|
|Assessment Tasks||Graduate Attributes|
|2 - Project (applied)||•|
|1 - Reflective Practice Assignment||• •|