COIS13013 - Business Intelligence

General Information

Unit Synopsis

The application of business intelligence and analytics have transformed the way in which organisations operate. Through the use of business intelligence and analytics tools, organisations are able to better understand how their businesses are performing, make well-informed decisions that improve business performance and create new strategic opportunities for growth. This unit equips you with the knowledge of various business intelligence concepts, tools and analytical techniques that organisations use for improving their decision making and to achieve competitive advantage. You will learn about the role of various information systems (Management Support Systems, Decision Support Systems, Knowledge-Based Systems, Group Support Systems) and how they are integrated at the enterprise level to support decision making. In this unit, you will specifically learn about data mining, data visualisation, text and web analytics and use a data mining tool to classify and analyse data.

Details

Level Undergraduate
Unit Level 3
Credit Points 6
Student Contribution Band SCA Band 2
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites

Pre-requisites: (COIT12203 Workflow Analysis & Management and COIT11240 Dashboard Design and Visualisation) OR (COIT12203 Workflow Analysis & Management and HRMT11010 Organisational Behaviour).

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 1 - 2024

Term 1 - 2024 Profile
Brisbane
Melbourne
Online
Rockhampton
Sydney
Term 1 - 2025 Profile
Brisbane
Melbourne
Online
Rockhampton
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Written Assessment 30%
2. Written Assessment 40%
3. Group Work 30%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University's Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 1 - 2023 : The overall satisfaction for students in the last offering of this course was 75.00% (`Agree` and `Strongly Agree` responses), based on a 50% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Student feedback
Feedback
The provided textbook is out of date, and it should be updated.
Recommendation
Review to select an updated textbook and content thereafter.
Action Taken
The textbook has been updated, as well as the lecture slides.
Source: Student feedback
Feedback
Enjoyed the discussion of the business intelligence framework in Week 11 and the presentations by experts in Week 12.
Recommendation
Keep discussing the business intelligence framework in Week 11 and continue to invite industry experts to share their experiences with business intelligence applications.
Action Taken
How to build business intelligence frameworks was continuously discussed in the online workshops and the industrial experts were invited to present the BI applications and the BI framework development.
Source: Teaching team
Feedback
Commercial BI tools could be introduced in the tutorial practices.
Recommendation
Introduce some commercial BI tools and design related practices for the tutorial activities.
Action Taken
The commercial tools, Power BI and Tableau, were introduced in this unit in Weeks 4 and 8. And the related assessment tasks were designed to align with the learning objectives.
Source: Students and teaching staff's feedback
Feedback
The Visual DSS is a complex tool to implement decision-making practices. More guidance and practices could be provided
Recommendation
Review the lab exercises that use the Virtual DSS tool and enhance guidance by incorporating additional exercises alongside recorded tutorial videos.
Action Taken
In Progress
Source: Teaching team's feedback
Feedback
Some tutorial exercises and lab practices should be adjusted to align with the updated lecture slides
Recommendation
Review the tutorial material and refresh the existing exercises/practices to align with the updated textbook and the lecture slides.
Action Taken
In Progress
Source: Student feedback and Unit Coordinator reflection
Feedback
Online students find it difficult to attend workshops during the day due to work commitments
Recommendation
Conduct online workshops in the evenings or afternoons.
Action Taken
In Progress
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Apply the principles of decision theory to interpret the needs of decision-makers
  2. Analyse the needs of computerised support for managerial decision making and business performance reporting
  3. Evaluate the roles, trends and impacts of various business intelligence and analytics tools in organisations
  4. Analyse the technological architecture required for building business intelligence systems in organisations
  5. Evaluate the importance of data analysis, data processing and visualisation
  6. Apply business intelligence and analytics software tools to solve real-world problems and interpret results.

Australian Computer Society (ACS) recognises the Skills Framework for the Information Age (SFIA). SFIA is in use in over 100 countries and provides a widely used and consistent definition of ICT skills. SFIA is increasingly being used when developing job descriptions and role profiles.

ACS members can use the tool MySFIA to build a skills profile at https://www.acs.org.au/professionalrecognition/mysfia-b2c.html

This unit contributes to the following workplace skills as defined by SFIA. The SFIA code is included:

  • Analytics (INAN)
  • Business Analysis (BUAN)
  • Data Analysis (DTAN)
  • Data Visualisation (VISL)

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5 6
1 - Written Assessment • • • •
2 - Written Assessment • • • •
3 - Group Work • • • •
Alignment of Graduate Attributes to Learning Outcomes
• Introductory Level
• Intermediate Level
• Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5 6
1 - Communication • • • • • •
2 - Problem Solving • • • • •
3 - Critical Thinking • • • • • •
4 - Information Literacy • • • • • •
5 - Team Work • • • • •
6 - Information Technology Competence • • • •
8 - Ethical practice •
Alignment of Assessment Tasks to Graduate Attributes
• Introductory Level
• Intermediate Level
• Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Written Assessment • • • • • •
2 - Written Assessment • • • • • • •
3 - Group Work • • • • • • •