COMM11007 - Media Writing

General Information

Unit Synopsis

This introductory unit will develop student writing skills and apply those skills to the formats expected in the media industry. Students will learn how to differentiate media genres through audience and channel, and select appropriate techniques to produce professional documents suitable for publication or broadcast in traditional and online media. This unit introduces media writing skills, which contribute to the skills required in professional communication practice.

Details

Level Undergraduate
Unit Level 1
Credit Points 6
Student Contribution Band 1
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites There are no pre-requisites for the unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 2 - 2020

Term 2 - 2020 Profile
Cairns
Online
Rockhampton
Townsville
Term 2 - 2021 Profile
Cairns
Online
Rockhampton
Townsville

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Written Assessment 25%
2. Written Assessment 30%
3. Written Assessment 45%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 2 - 2019 : The overall satisfaction for students in the last offering of this course was 4.5 (on a 5 point Likert scale), based on a 48.15% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Student Evaluation Feedback 2018
Feedback
Students commented on the availability of the unit coordinator to provide support and guidance.
Recommendation
It is recommended to maintain the same approach to lesson structure and accessibility, specifically around assessment.
Action Taken
The Unit Coordinator maintained the same approach to lesson structure and accessibility, specifically around assessment.
Source: Student Evaluation Feedback 2018
Feedback
Students commented on the practicality of the unit and how it enhanced their writing skills, as well the relevance of the supplementary materials.
Recommendation
It is recommended to maintain the core content of the unit and continued inclusion of relevant supplementary materials, including testimony from industry professionals.
Action Taken
The Unit Coordinator maintained the core content of the unit and continued inclusion of relevant supplementary materials, including testimony from industry professionals.
Source: Student Evaluation Feedback 2018
Feedback
Student questioned the relevance and necessity of the textbook.
Recommendation
It is recommended to reinforce throughout the unit which text is mandatory and which is supplementary.
Action Taken
The Unit Coordinator reinforced throughout the unit which text is mandatory and which is supplementary.
Source: 2019 Student evaluation survey
Feedback
Students enjoyed the clear, concise weekly videos which focused on key learning outcomes from weekly lesson content.
Recommendation
It is recommended to maintain the clear, concise weekly videos which focus on key learning outcomes from weekly lesson content.
Action Taken
Nil.
Source: 2019 Student evaluation survey
Feedback
Students commented that some of the online readings supplied required a paid subscription to a particular media outlet.
Recommendation
It is recommended to review and replace any online readings that require a paid subscription to a particular media outlet with free alternatives.
Action Taken
Nil.
Source: 2019 Student evaluation survey
Feedback
Students commented favourably on the strong links between the unit content and the practical nature of the assessment requirements.
Recommendation
It is recommended to maintain the strong links between the unit content and the practical nature of the assessment requirements.
Action Taken
Nil.
Source: 2019 Student evaluation survey
Feedback
Students enjoyed the guest videos from industry colleagues who offered tailored advice around specific topics from the unit content.
Recommendation
It is recommended to maintain the guest videos from industry colleagues which offer tailored advice around specific topics from the unit content.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Write effectively across a range of media writing genres.
  2. Synthesise information and articulate it succinctly and accurately in formats appropriate to media writing.
  3. Use technology effectively to support writing tasks.

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3
1 - Written Assessment
2 - Written Assessment
3 - Written Assessment
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Written Assessment
2 - Written Assessment
3 - Written Assessment