COMM11007 - Media Writing

General Information

Unit Synopsis

This introductory unit will develop student writing skills and apply those skills to the formats expected in the media industry. Students will learn how to differentiate media genres through audience and channel, and select appropriate techniques to produce professional documents suitable for publication or broadcast in traditional and online media. This unit introduces media writing skills, which contribute to the skills required in professional communication practice.

Details

Level Undergraduate
Unit Level 1
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites There are no pre-requisites for the unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 1 - 2022

Term 2 - 2022 Profile
Online
Rockhampton

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Written Assessment 15%
2. Written Assessment 50%
3. Written Assessment 35%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 2 - 2021 : The overall satisfaction for students in the last offering of this course was 4.5 (on a 5 point Likert scale), based on a 34.78% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: 2020 Student evaluation survey
Feedback
Students commented favourably on the practical nature of the assessment pieces including coverage of a real-world event.
Recommendation
It is recommended to maintain the practical nature of the assessment pieces including coverage of a real-world event.
Action Taken
The practical nature of the assessment pieces including coverage of a real-world event was maintained.
Source: 2020 Student evaluation survey
Feedback
Students enjoyed the Unit Coordinators detailed feedback and speed with which he returned assessment pieces across a large cohort.
Recommendation
It is recommended to maintain detailed feedback and speed with which assessment pieces are returned across such a large cohort.
Action Taken
The Unit Coordinator continued to provide detailed feedback on assessment pieces in a timely manner.
Source: 2020 Student evaluation survey
Feedback
Students suggested Zoom sessions be scheduled at the start of term with regular times/days.
Recommendation
It is recommended that Zoom sessions be scheduled at the start of term with regular times/days as part of the CQU Renew blueprint and change to the Moodle tile format.
Action Taken
Zoom sessions were scheduled at the start of term with regular times/days as part of the CQU Renew blueprint and changes to the Moodle tile format.
Source: 2021 Student evaluation survey
Feedback
Students commented favourably on the in-depth feedback provided by the Unit Coordinator on assessment pieces, including relevant industry examples
Recommendation
Continue to provide in-depth feedback around assessment pieces, including relevant industry examples.
Action Taken
Nil.
Source: 2021 Student evaluation survey
Feedback
Students enjoyed the practical nature of the primary assessment piece, which reflects modern industry standards
Recommendation
Maintain the practical nature of the primary assessment piece, reflecting modern industry standards.
Action Taken
Nil.
Source: 2021 Student evaluation survey
Feedback
Students noted the difficulty they experienced when using Portfolium to submit assessments, due to its incompatibility with Moodle.
Recommendation
Remove Portfolium from future offerings and revert to submitting assessments through Moodle due to compatibility issues.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Identify and define industry-standard writing techniques
  2. Synthesise information and articulate it succinctly and accurately in formats appropriate to media writing
  3. Write effectively across a range of media writing genres
  4. Reflect on contemporary media practice and industry standards
  5. Analyse professional works of media writing against own work.

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Written Assessment
2 - Written Assessment
3 - Written Assessment
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
3 - Critical Thinking
4 - Information Literacy
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Written Assessment
2 - Written Assessment
3 - Written Assessment