COMM11108 - Communicating for Social Change

General Information

Unit Synopsis

Social change is defined by the significant alteration of social structure and cultural patterns. This unit will examine the political influence and communication techniques used to effect meaningful social change, including the rise of social media. You will identify and explain key elements of the democratic process in Australia including relationships between the three levels of government and will critique an example of an effective social change campaign. From this in-depth analysis you will further extend and develop key socially innovative communication techniques applicable to future social change events.

Details

Level Undergraduate
Unit Level 1
Credit Points 6
Student Contribution Band 1
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites There are no pre-requisites for the unit.
Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 2 - 2019

Term 2 - 2019 Profile
Cairns
Online
Perth
Rockhampton
Townsville

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

This information will not be available until 8 weeks before term.
To see assessment details from an earlier availability, please search via a previous term.

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Procedures for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 2 - 2018 : The overall satisfaction for students in the last offering of this course was 4.4 (on a 5 point Likert scale), based on a 64% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Student evaluation
Feedback
A small number of students suggested the final assignment, the presentation, could be better explained.
Recommendation
It is recommended that all assessment items be reviewed for understanding, relevance and clarity.
Action Taken
The unit was reviewed and re-written as 'Communicating for Social Change'.
Source: Professional Communication Planning Day Dec 2017
Feedback
The unit's content is considered dated and losing relevance in a rapidly changing global political landscape.
Recommendation
It is recommended the unit undergoes a complete review - due to dramatic shifts in the Australian and international political landscapes - to ensure the unit remains relevant.
Action Taken
The unit was reviewed and re-written as 'Communicating for Social Change'.
Source: Student evaluation and Professional Communication Planning Day 2017
Feedback
Some students considered the unit title to be a misnomer and felt the content could me more accurately described in the unit name.
Recommendation
It is recommended the unit undergoes as complete review, including the unit title, to better reflect the content and tone of the unit.
Action Taken
The unit was reviewed and re-written as 'Communicating for Social Change'.
Source: Term 2 Student Evaluation Feedback.
Feedback
Students commented on how much they enjoyed the practical elements of the unit including attending a Local Government Meeting as part their assessment.
Recommendation
It is recommended to maintain the practical elements of the unit including the local government attendance assessment.
Action Taken
Nil.
Source: Term 2 Student Evaluation Feedback.
Feedback
Students enjoyed the structure of the lessons including weekly and supplementary videos and touching base via the Forums.
Recommendation
It is recommended to maintain the structure of lessons including weekly and supplementary videos and touching base via the Forums.
Action Taken
Nil.
Source: Term 2 Student Evaluation Feedback.
Feedback
Some students commented on the relevance of the textbook in terms of the unit content.
Recommendation
It is recommended to review textbook / relevant readings and investigate alternative options before next offering.
Action Taken
Nil.
Source: Term 2 Student Evaluation Feedback.
Feedback
Some students expressed confusion around the second assessment, specifically the differences and requirements of a Green or White Paper.
Recommendation
It is recommended to review requirements of the second assessment and remove options for a White Paper, focusing solely on Green Papers.
Action Taken
Nil.
Unit learning Outcomes
This information will not be available until 8 weeks before term.
To see Learning Outcomes from an earlier availability, please search via a previous term.