COMM13111 - Public Relations Project

General Information

Unit Synopsis

This unit gives you an opportunity to undertake a project of your choice in the Public Relations discipline in which you have already done a substantial amount of study. The project is flexible and is designed by students in consultation with academic and workplace supervisors. It may involve academic research into Public Relations practice or a professional work placement with an approved organisation (minimum 120 hours). Academic and workplace supervisors will work with students to devise assessment tasks that will meet negotiated and specific project learning outcomes.

Details

Level Undergraduate
Unit Level 3
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites Prerequisite: Students must have completed 48 credit points prior to taking this unit

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 3 - 2022

Term 1 - 2023 Profile
Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Written Assessment 10%
2. Practical and Written Assessment 50%
3. Written Assessment 40%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 1 - 2022 : The overall satisfaction for students in the last offering of this course was 100.00% (`Agree` and `Strongly Agree` responses), based on a 40.00% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Have Your Say and Student Evaluation
Feedback
The options in the assessment types provide flexibility that suits the personal circumstances and career goals of students.
Recommendation
It is recommended to continue offering the option of a work placement, media project or research paper as this reflects the intent of a capstone unit and the flexibility for students to individualise the assessment relevant to their personal circumstances and career goals.
Action Taken
Three options for the major assessment were maintained: a work placement, media project or a research paper.
Source: Have Your Say and Student Evaluation
Feedback
The first assessment as a 'pitch' allows students to think through the unit before committing to a certain assessment type.
Recommendation
It is recommended to continue having a 'pitch' as the first assessment, shared with the student cohort, as a means of engaging students early and helping students think through the implications and requirements of their chosen assessment type, whilst having the opportunity to amend the project to ensure a better chance of success.
Action Taken
The pitch successfully engaged students early in the term and helped students prepare their other assessments.
Source: Unit Coordinator reflection
Feedback
The critical reflection assessment performs a valuable function in meeting the overall Unit Learning Outcomes in a way that is realistic and useful for the student.
Recommendation
It is recommended that the critical reflection remain a separate assessment task.
Action Taken
The critical reflection was maintained as a means of encouraging students to think about the learnings of the unit.
Source: SUTE data Direct feedback from students to Unit Coordinator
Feedback
Being able to choose a broad assessment type means that students can choose an assessment that is relevant and suits their future career goals.
Recommendation
Maintain the choice of a work placement, media product and research paper for Assessment 2 so students can choose the assessment type most relevant for their career path.
Action Taken
Nil.
Source: Unit Coordinator reflection
Feedback
The critical reflection requires students to reflect on how the unit helps shape them in the context of public relations.
Recommendation
Maintain the requirement for a critical reflection to encourage students to reflect on how the unit contributes to their skills in public relations.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Develop objectives and criteria for a Public Relations project proposal
  2. Demonstrate knowledge and relevant skill of Public Relations practice at a graduate level
  3. Produce an e-portfolio to a professional standard
  4. Apply knowledge of Public Relations theory and practice at a graduate level
  5. Critically reflect on Public Relations practice.

N/A

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Written Assessment
2 - Practical and Written Assessment
3 - Written Assessment
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Written Assessment
2 - Practical and Written Assessment
3 - Written Assessment