DGTL12006 - Visual Communication Design

General Information

Unit Synopsis

This unit builds on the foundation provided by Visual Design Fundamentals, to further develop your skills and knowledge in visual communication design. Using industry-standard software tools such as Adobe Illustrator and Adobe Photoshop, you will learn how to produce visual design solutions that communicate effectively with a target audience. Through the exploration of design theories and their application, you will learn how to employ appropriate design methods and formats for different communication problems.

Details

Level Undergraduate
Unit Level 2
Credit Points 6
Student Contribution Band 1
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites

Prerequisite: MMST11003 Visual Design Fundamentals

Students who have completed DGTL11004 Digital Design and Communication may not enrol in this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 2 - 2019

Term 2 - 2019 Profile
Brisbane
Bundaberg
Mackay
Noosa
Online
Rockhampton
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Practical Assessment 50%
2. Practical Assessment 50%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

No previous feedback available

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Observations during term, staff and student feedback.
Feedback
Specific assessment requirements and overall unit goals needed to be more explicit at the beginning of the term.
Recommendation
Specific assessment requirements will be made more explicit at the beginning of the term through the assessment brief, learning resources on the Moodle site and in the week 1 lecture. This was the first offering of this unit and therefore there was a lack of exemplars from previous offerings. In the 2018 offering of the unit the 2017 exemplars will be made available on the Moodle site for review and discussion.
Action Taken
All changes were made and the inclusion of assessment exemplars from the first offering had a positive impact.
Source: Observations during term and student feedback.
Feedback
The timely return of assessments as assessment 3 is dependent on assessment 2.
Recommendation
The assessment 2 deadline will be changed to earlier in the term.
Action Taken
The deadline was changed from the first offering and had a positive impact.
Source: Observations during term, staff and student feedback.
Feedback
Some students wanted to use Illustrator rather Photoshop for their assessments and did not appreciate the value of the Wacom tablets.
Recommendation
Make it more explicit that the use of Photoshop is a requirement for this unit. Change the assessment requirements so that students are required to use original photography to support submissions for assessment 2. Implement more Wacom resources and activities into unit.
Action Taken
All changes were made which had a positive impact.
Source: Student and staff observations.
Feedback
Lack of clarity about assessment tasks.
Recommendation
Add more explanation to the assessment briefs that explicitly state the specifics of assessment tasks are more thoroughly explained through the unit lectures, tutorial activities, previous student exemplars on the unit Moodle site and during pin-up sessions (in-class and on zoom). Add more notifications on Moodle forums at the start of term that explicitly state the specifics of assessment tasks are more thoroughly explained through the unit lectures, tutorial activities, previous student exemplars on the unit Moodle site and during pin-up sessions (in-class and on zoom).
Action Taken
Nil.
Source: Student and staff observations.
Feedback
Lack of access to textbook.
Recommendation
Replace prescribed textbook with a range of appropriate online CQUni library resources.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. apply principles and processes of visual communication design in digital environments
  2. create visual designs in various formats using industry-standard software tools
  3. produce design solutions that communicate effectively with a target audience
  4. employ appropriate visual design methods and formats for different applications.

Not applicable

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4
1 - Practical Assessment
2 - Practical Assessment
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
6 - Information Technology Competence
7 - Cross Cultural Competence
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Practical Assessment
2 - Practical Assessment