DGTL12006 - Visual Communication Design

General Information

Unit Synopsis

This unit builds on the foundation provided by Visual Design Fundamentals, to further develop your skills and knowledge in visual communication design. Using industry-standard software tools such as Adobe Illustrator and Adobe Photoshop, you will learn how to produce visual design solutions that communicate effectively with a target audience. Through the exploration of design theories and their application, you will learn how to employ appropriate design methods and formats for different communication problems.

Details

Level Undergraduate
Unit Level 2
Credit Points 6
Student Contribution Band SCA Band 2
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites

Prerequisite: MMST11003 Visual Design Fundamentals

Students who have completed DGTL11004 Digital Design and Communication may not enrol in this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 2 - 2023

Term 2 - 2023 Profile
Brisbane
Bundaberg
Cairns
Mackay
Online
Rockhampton
Term 2 - 2024 Profile
Brisbane
Bundaberg
Cairns
Mackay
Online
Rockhampton

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Practical Assessment 50%
2. Practical Assessment 50%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 2 - 2022 : The overall satisfaction for students in the last offering of this course was 92.31% (`Agree` and `Strongly Agree` responses), based on a 36.11% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Staff observations, student comments
Feedback
Requirements for submission to Portfolium can confuse students
Recommendation
Create demonstration videos of each of the required processes for students. Create a separate section in Moodle assessment area to ensure access to these are easy to find, obvious and located where students need them.
Action Taken
Demonstration videos, as well as one-on-one support was provided to students. All students were enrolled in Portfolium manually which seems to have prevented most issues.
Source: Staff observations, student comments
Feedback
Due to large file submissions, students are required to submit via Google Drive, which caused some issues as students did not share correctly with the marker/tutor.
Recommendation
Create demonstration videos on how to use Google Drive, including an explanation of the rationale for this (cannot submit large files through Moodle, or include ZIP files in Portfolium) to complement existing support documents from TASAC.
Action Taken
Comprehensive instructions on how to use Google Drive were included in unit profile, and demonstration videos were created as required. There were significantly less issues encountered due to this.
Source: Student evaluation data, student feedback
Feedback
The unit evaluations and feedback from students offered minor suggestions for improvement, but no particular themes emerged.
Recommendation
Review feedback, curriculum learning resources and assessment tasks with a view to improving the student experience.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. apply principles and processes of visual communication design in digital environments
  2. create visual designs in various formats using industry-standard software tools
  3. produce design solutions that communicate effectively with a target audience
  4. employ appropriate visual design methods and formats for different applications.

Not applicable

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4
1 - Practical Assessment • • • •
2 - Practical Assessment • • • •
Alignment of Graduate Attributes to Learning Outcomes
• Introductory Level
• Intermediate Level
• Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4
1 - Communication • • •
2 - Problem Solving • • •
3 - Critical Thinking •
4 - Information Literacy •
6 - Information Technology Competence • • •
7 - Cross Cultural Competence • •
Alignment of Assessment Tasks to Graduate Attributes
• Introductory Level
• Intermediate Level
• Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Practical Assessment • • • • • •
2 - Practical Assessment • • • • • •