DGTL12007 - Digital Communications Management

General Information

Unit Synopsis

Digital media has dramatically affected and expanded the ways in which we communicate. This unit provides a theoretical and applied understanding of digital communications, including web, social and mobile technologies. You will evaluate a range of digital communications platforms and strategies, and critically examine key social, economic, ethical and regulatory issues. Through a combination of theory and practice, you will develop essential skills for communicators in the digital age, and identify emerging trends and innovations.

Details

Level Undergraduate
Unit Level 2
Credit Points 6
Student Contribution Band 1
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites

Prerequisite: Minimum of 36 credit points

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 2 - 2019

Term 2 - 2019 Profile
Brisbane
Bundaberg
Mackay
Noosa
Online
Rockhampton
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Practical and Written Assessment 15%
2. Practical and Written Assessment 45%
3. Practical and Written Assessment 40%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

No previous feedback available

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Feedback from students.
Feedback
Some students found it difficult to understand the requirements of some assessment tasks.
Recommendation
Assessment tasks will be revised to ensure that the requirements are clear and unambiguous.
Action Taken
The assessment tasks and instructions for them were reviewed and simplifications made where possible.
Source: Feedback from students.
Feedback
Some students commented that the workload was excessive for a unit worth 6 credit points.
Recommendation
The curriculum will be revised to ensure that it is appropriate for a unit worth 6 credit points.
Action Taken
In the unit resources clear distinction between the minimum reading and activity requirement for success and additional resources for high achievers was made. This appears to have had the intended outcome of ameliorating unnecessary pressure for students to engage with all unit resources.
Source: Unit Q&A discussion forum and Unit evaluations.
Feedback
A number of students recommend provision of clearer advice on what is entailed in devising a digital communications strategy evaluation template for assessment item 3. They also requested specific examples.
Recommendation
Review how this template requirement is incorporated into assessment item 3 and how the requirement is explained. Make changes that include provision of specific examples.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. explain and evaluate digital communications platforms and strategies that are presently used by individuals and organisations
  2. develop and reinforce essential skills for communicators in the digital age, including the creation and consumption of digital media via web, social and mobile technologies
  3. critically examine key social, economic, ethical and regulatory issues associated with digital communications.

Not applicable

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3
1 - Practical and Written Assessment
2 - Practical and Written Assessment
3 - Practical and Written Assessment
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Practical and Written Assessment
2 - Practical and Written Assessment
3 - Practical and Written Assessment