This unit will provide you with a sound knowledge of the origins of trading goods and services and the development of modern marketing practice and theory. Emphasis is placed on developing an understanding of marketing principles and their application when acquiring and retaining customers as well as driving business profitability. You will examine innovative marketing strategies deployed including digital marketing and social media in different kinds of organisations.
|Student Contribution Band||3|
|Fraction of Full-Time Student Load||0.125|
|Pre-requisites or Co-requisites||
There are no pre-requisites for the unit.
|Class Timetable||View Unit Timetable|
|Residential School||No Residential School|
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
|1. Online Quiz(zes)||20%|
|3. Presentation and Written Assessment||40%|
Term 1 - 2018 : The overall satisfaction for students in the last offering of this course was 4.7 (on a 5 point Likert scale), based on a 39.55% response rate.
On successful completion of this unit, you will be able to:
|Assessment Tasks||Learning Outcomes|
|1 - Online Quiz(zes)||•|
|2 - Portfolio||•||•|
|3 - Presentation and Written Assessment||•||•||•|
|Graduate Attributes||Learning Outcomes|
|1 - Communication||•||•||•|
|2 - Problem Solving||•||•||•|
|3 - Critical Thinking||•||•||•||•|
|4 - Information Literacy||•||•|
|5 - Team Work||•||•|
|6 - Information Technology Competence||•||•||•|
|7 - Cross Cultural Competence||•||•|
|8 - Ethical practice||•||•|
|Assessment Tasks||Graduate Attributes|
|1 - Online Quiz(zes)||•||•||•||•|
|3 - Presentation and Written Assessment||•||•||•||•||•||•||•||•|
|2 - Portfolio||•||•||•||•||•|