This unit aims to introduce theories and strategies of new product development and product management over its life cycle. In an increasingly competitive global market, the importance of developing and improving an existing or new product with a greater brand value is challenging. A new product development and its branding strategies require a substantial budget, time, institutional resources and collaboration. In this unit, you will learn the new product development processes, market appraisal and cost-benefit analysis of new product development and implementation. You will examine effective brand management processes and strategies to launch a new product. This unit will introduce a number of proven models and frameworks to analyse each of the stages of new product development processes, life cycle strategies, social challenges, brand equity models and brand strategies.
|Student Contribution Band||3|
|Fraction of Full-Time Student Load||0.125|
|Pre-requisites or Co-requisites||
Pre-requisite: MRKT11029 Fundamentals of Marketing; MRKT19031 Consumer Behaviour; plus the completion of an additional 24 credit points.
Bachelor of Hospitality Management students are exempt from enrolling into MRKT19031 Consumer Behaviour.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
|Class Timetable||View Unit Timetable|
|Residential School||No Residential School|
All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
|1. Case Study||20%|
|2. Practical Assessment||40%|
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).
All University policies are available on the Policy web site, however you may wish to directly view the following policies below.
This list is not an exhaustive list of all University policies. The full list of policies are available on the Policy web site .
No previous feedback available
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
On successful completion of this unit, you will be able to:
|Assessment Tasks||Learning Outcomes|
|1 - Case Study||•||•|
|2 - Practical Assessment||•||•||•|
|3 - Report||•||•||•|
|Graduate Attributes||Learning Outcomes|
|1 - Communication||•||•||•||•|
|2 - Problem Solving||•||•||•||•|
|3 - Critical Thinking||•||•||•||•|
|4 - Information Literacy||•||•||•||•|
|8 - Ethical practice||•||•||•||•|
|Assessment Tasks||Graduate Attributes|
|1 - Case Study||•||•||•||•||•|
|2 - Practical Assessment||•||•||•||•||•|
|3 - Report||•||•||•||•||•|