Unit Synopsis
Businesses and organisations cannot thrive in the global marketplace without the knowledge and expertise of international marketing. This unit explores the processes involved in designing and implementing systematic marketing programs across national boundaries. You will develop a critical understanding of how marketing principles can be effectively applied to diverse international markets and adapted to dynamic marketing environments. Furthermore, the unit provides valuable insights into market evaluation, market entry, strategy formulation, and emerging trends in international marketing, including the growing demand for sustainable and environmentally responsible products and services.
Details
| Level | Undergraduate |
|---|---|
| Unit Level | 3 |
| Credit Points | 6 |
| Student Contribution Band | SCA Band 4 |
| Fraction of Full-Time Student Load | 0.125 |
| Pre-requisites or Co-requisites |
Prerequisite: MRKT11029 Marketing Fundamentals or MRKT11028 Digital Marketing plus 24 credit points.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework). |
| Class Timetable | View Unit Timetable |
| Residential School | No Residential School |
Unit Availabilities from Term 1 - 2026
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Assessment Tasks
| Assessment Task | Weighting |
|---|---|
| 1. Presentation | 40% |
| 2. Written Assessment | 60% |
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).
Past Exams
All University policies are available on the Policy web site, however you may wish to directly view the following policies below.
This list is not an exhaustive list of all University policies. The full list of policies are available on the Policy web site .
Term 2 - 2025 : The overall satisfaction for students in the last offering of this course was 80.00% (`Agree` and `Strongly Agree` responses), based on a 23.81% response rate.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Source: Student feedback
Students found the workshop skill building exercises useful in developing their skills.
Continue to have these skill building exercises in the workshops.
Skill building exercises were incorporated into the workshops and discussions.
Source: Student and Unit Teaching Evaluations (SUTE)
Students commended the lecturers for explaining the marketing concepts with real-life examples.
Continue to provide more practical examples while explaining marketing concepts.
Additional real-life examples and activities related to assessment tasks were incorporated in the workshop discussions.
Source: Student and Unit Teaching Evaluations (SUTE)
At times, the assessment requirements were unclear and contradictory.
The future unit coordinator should ensure clear and detailed assessment requirements and explain them during sessions.
In Progress
Source: Student and Unit Teaching Evaluations (SUTE)
The feedback received was detailed; however feedback was provided late, making it difficult to actually implement the advice.
The future unit coordinator should ensure timely release of assessment result and feedback.
In Progress
On successful completion of this unit, you will be able to:
- Evaluate major analytical frameworks in international marketing
- Examine the complexities of environmental factors affecting international marketing strategies
- Apply international marketing principles, models, and frameworks to real-world business challenges to develop effective marketing strategies for diverse global markets.
- Critically evaluate contemporary trends and emerging issues in international marketing theory and practice.
| Assessment Tasks | Learning Outcomes | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| 1 - Presentation | • | • | • | • |
| 2 - Written Assessment | • | • | • | • |
| Graduate Attributes | Learning Outcomes | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| 1 - Communication | • | • | • | • |
| 2 - Problem Solving | • | • | • | |
| 3 - Critical Thinking | • | • | • | |
| 4 - Information Literacy | • | • | • | • |
| Assessment Tasks | Graduate Attributes | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 10 | |