MRKT40018 - Foundations of Marketing

General Information

Unit Synopsis

This unit introduces students to key marketing concepts, including market segmentation, targeting and positioning. Students will develop an understanding of the components of the marketing mix and consumer buying behaviour as well as acquiring skills to interpret market data and design basic market research. The unit provides opportunities for students to critically analyse marketing problems and formulate solutions. Students will apply their knowledge of marketing concepts and market research to work collaboratively on the design of marketing strategies appropriate to organisational goals.

Details

Level Non-award
Unit Level Not Applicable
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites There are no pre-requisites for the unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 1 - 2021

There are no availabilities for this unit on or after Term 1 - 2021

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Non-award unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Written Assessment 20%
2. Presentation 30%
3. Written Assessment 50%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Explain key marketing concepts.
  2. Select and apply marketing strategies that are appropriate for specific organisational objectives.
  3. Formulate solutions to basic marketing problems.
  4. Design basic market research strategies.
  5. Analyse the key components and concepts of the marketing mix, including market segmentation, targeting, consumer behaviour and positioning.
  6. Work in teams to design and communicate a marketing plan.

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5 6
1 - Written Assessment
2 - Presentation
3 - Written Assessment
Alignment of Graduate Attributes to Learning Outcomes
Graduate Attributes Learning Outcomes
1 2 3 4 5 6
1 - Self Management
2 - Communication
3 - Information Literacy
4 - Information Technology Competence
5 - Problem Solving
6 - Critical Thinking
7 - Cross-Cultural Competence
8 - Ethical Practice
Alignment of Assessment Tasks to Graduate Attributes
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8
1 - Written Assessment
2 - Presentation
3 - Written Assessment