TOUR13004 - Innovation in Tourism Using Design Thinking

General Information

Unit Synopsis

This unit uses design thinking to develop a product or service in the unique context of tourism. It equips you to navigate the process of innovation applied within a structured product development scenario. In this unit, you will learn how to identify gaps in the market through a situation analysis, define the design problem, innovate a product or service through design thinking strategies and plan for testing and development. Through this process, you will engage in self-reflection to enhance your ability to think critically and innovate using your own creative style.

Details

Level Undergraduate
Unit Level 3
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites There are no pre-requisites for the unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 1 - 2024

Term 2 - 2024 Profile
Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Reflective Practice Assignment 40%
2. Practical Assessment 60%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 2 - 2023 : The overall satisfaction for students in the last offering of this course was 100.00% (`Agree` and `Strongly Agree` responses), based on a 16.67% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Conversations with students.
Feedback
Students enjoyed the unit.
Recommendation
Potential for more discussions to take place based on current affairs and their impact on the tourism system.
Action Taken
Both the unit evaluation data and the student performance in the 2023 T2 offering of this unit suggest that students in this unit offering were satisfied and successful, which can be attributable to actions taken by the unit coordinator.
Source: Staff observation.
Feedback
The unit coordinator prepared for this unit a quality moodle site, and included valuable learning resources/activities on it.
Recommendation
The future coordinator of this unit is encouraged to continuously maintain a high quality moodle site and keep incorporating valuable, relevant, and updated learning resources/activities onto the moodle site.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Evaluate and apply a range of innovation strategies in tourism
  2. Apply innovation strategies to real-world tourism scenarios through developing a proposal for a product to fill identified gaps in the market
  3. Evaluate your own individual creative style within a design thinking framework through reflection
  4. Effectively communicate innovation outcomes with a wide audience
  5. Develop a variety of personal strategies that generate innovation in tourism.

N/A

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Reflective Practice Assignment
2 - Practical Assessment
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
6 - Information Technology Competence
8 - Ethical practice
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Reflective Practice Assignment
2 - Practical Assessment