TOUR20019 - Managing Sustainable Tourism Businesses

General Information

Unit Synopsis

The economic viability of tourism is important to the long-term sustainability of the industry, as well as to those businesses and other agencies involved in the management of tourism destinations. This unit provides you with an advanced understanding of the importance of incorporating economically sustainable principles and practice in tourism businesses. From a business perspective, becoming economically sustainable means having the financial capacity to manage other aspects of the business, including the environmental and socio-cultural impacts. To provide you with this in-depth knowledge, topics covered include: corporate social responsibility; role of profit; yield management; sustainable marketing mix (Ps); innovation; business planning; human resource management; and the customer experience.

Details

Level Postgraduate
Unit Level 9
Credit Points 6
Student Contribution Band 3
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites There are no pre-requisites for the unit.
Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 1 - 2019

Term 1 - 2019 Profile
Cairns
Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Postgraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Written Assessment 30%
2. Presentation 20%
3. Group Work 50%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 1 - 2018 : The overall satisfaction for students in the last offering of this course was 5 (on a 5 point Likert scale), based on a 100% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: In class
Feedback
Students enjoyed case studies that demonstrated theory.
Recommendation
Ensure case study examples are included and updated for next delivery.
Action Taken
Case studies continue to be used and updated
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Demonstrate an advanced knowledge of the economic impacts of tourism, across enterprise, industry and destination levels
  2. Investigate, analyse and synthesise a range of theories that may be applied to understanding the management of economically sustainable tourism businesses
  3. Critically review and evaluate recent developments and future challenges in implementing economically sustainable tourism practices in tourism businesses
  4. Critically analyse and communicate the linkages between economic sustainability and socio-cultural and environmental sustainability principles
  5. Integrate your advanced knowledge of sustainable practice to research, develop and evaluate a sustainable tourism business plan.

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Written Assessment
2 - Presentation
3 - Group Work
Alignment of Graduate Attributes to Learning Outcomes
Advanced Level
Professional Level
Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Knowledge
2 - Communication
3 - Cognitive, technical and creative skills
4 - Research
5 - Self-management
6 - Ethical and Professional Responsibility
7 - Leadership
Alignment of Assessment Tasks to Graduate Attributes
Advanced Level
Professional Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7
1 - Written Assessment
2 - Presentation
3 - Group Work