Microcredential Summary
This micro-credential will explore the use of the Segmentation, Targeting and Positioning (STP) Model. You will learn how to strategically apply the three step model in the small business context.
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
Requirements - To Be Eligible
For your application to be considered, you must meet the following entry requirements.
Entry RequirementsThere are no specific entry requirements.
Course Details
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For direct access to this micro-credential, visit our Learning Management Site: Be Different. Simply set up an account on the site to pay and access the micro-credential you wish to study. |
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Admission Codes
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Domestic Students
Tertiary Admission Centre Codes (TAC) Codes |
Not Applicable |
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International Students
CRICOS Codes |
Not Applicable |
Student Outcomes, Career Opportunities and Occupations
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
2 hours
- Online
- Define the three steps in the STP model
- Analyse the use of STP to inform a strategic marketing plan for small business
- Evaluate positioning options including Unique selling position (USP), Point of Difference (POD) and Points of Parity (POP).
Assessment
Online Quiz