PDC111208 - Arts Marketing Mix

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Version Effective: 24th of July, 2023

Details

Microcredential Summary

This micro-credential is an introduction to the basics of marketing for the sole trader. It explains the processes involved in creating an arts marketing plan, demonstrates the 7Ps approach to developing a marketing plan and leads students through developing a marketing plan and devising a campaign strategy. Students will consider recent arts industry examples of website to explore branding and style.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Our micro-credentials are aligned to the United Nations Sustainable Development Goals.

What is a Digital Badge?

Requirements - To Be Eligible

For your application to be considered, you must meet the following entry requirements.

Entry Requirements

Our micro-credentials are available for anyone to access.

You do not have to be a CQUniversity student. 

Course Details

Course Type Internal
Student Availability
  • Domestic
Fees
No data available.
Application Mode
  • Other
How to Apply
  1. Once you have selected your desired micro-credential, you can now add it to your shopping cart to enable you to purchase more than one "course" in a single transaction. 
  2. Once you have added all the micro-credentials you wish to purchase, you will be directed to the payment gateway and will be asked to "authenticate" your account on our Learning Management System Be Different.  
    • If you are an existing CPD student, please use sign in options used to access CPD micro-credential courses in Be Different.
    • If you a new student to CPD, please select option “Don’t have an account?” Sign up now and follow the prompts to create a new account.
  3. After successful authentication, you will be redirected to the CQUniversity secure payment gateway. Please add your payment details to complete the transaction. 
  4. Following a successful payment, you will automatically be redirected to the course in the Learning Management System Be Different where you will find your selection of micro-credentials on your Dashboard. 
Study Area
  • Business, Accounting and Law
  • Creative, Performing and Visual Arts
Skill Area
  • Arts and Entertainment

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes 		Not Applicable
International Students
CRICOS Codes 		Not Applicable

Student Outcomes, Career Opportunities and Occupations

Completing this micro-credential will assist artists and employees of small to medium arts organisations to develop and manage their own business. 

 

Structure
Micro-credential

3 hours online self-paced learning.

Students can access the micro-credential for one year from enrolment.

  • Online
Learning Outcomes
  1. Determine the marketing mix with a focus on the 7Ps
  2. Explore the use of market research to inform arts marketing decisions.

Assessment

Online Quiz

Award

Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio. 

More Details