PDC73074 - Segmentation, Targeting and Positioning in Strategic Marketing

Microcredential Summary

This online micro-credential will examine one of the most popular marketing models used in modern business practices. The use of the segmentation, targeting and positioning (STP) model represents a shift away from the traditional marketing model that focused on product differentiation to a deeper awareness of the consumptive behaviour of consumers. Market segmentation involves identifying the various potential target audiences for a company's product or brand. There are many ways to segment a market including segmentation according to age, gender, purchasing habits or hobbies. Market targeting involves directing and crafting a company's product or brand to a particular audience. Product positioning involves the distribution and promotion of the product to the chosen segment.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Requirements - To Be Eligible

For your application to be considered, you must meet the following entry requirements.

There are no specific entry requirements to enroll in this micro-credential, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.

Course Details

Admission Codes

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.