PDC84646 - STP (Segmentation, Targeting and Positioning) model/process for Small Business

Previous Version
Version Effective: 1st of October, 2025

Details

Microcredential Summary

This micro-credential will explore the use of the Segmentation, Targeting and Positioning (STP) Model. Participants will learn how to strategically apply the three step model in the small business context.

This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.

Our micro-credentials are aligned to the United Nations Sustainable Development Goals.

Course Details

Course Type Internal
Student Availability
  • International
  • Domestic
Fees
No data available.
Application Mode
  • Other
How to Apply
  1. Once you have selected your desired micro-credential, you can now add it to your shopping cart to enable you to purchase more than one "course" in a single transaction. 
  2. Once you have added all the micro-credentials you wish to purchase, you will be directed to the payment gateway and will be asked to "authenticate" your account on our Learning Management System Be Different.  
    • If you are an existing CPD student, please use sign in options used to access CPD micro-credential courses in Be Different.
    • If you a new student to CPD, please select option “Don’t have an account?” Sign up now and follow the prompts to create a new account.
  3. After successful authentication, you will be redirected to the CQUniversity secure payment gateway. Please add your payment details to complete the transaction. 
  4. Following a successful payment, you will automatically be redirected to the course in the Learning Management System Be Different where you will find your selection of micro-credentials on your Dashboard. 
Study Area
  • Business, Accounting and Law
Skill Area
  • Business Services

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes 		Not Applicable
International Students
CRICOS Codes 		Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours and a Certificate of Completion.

 

Structure
Micro-credential

2 hours online self-paced learning.

Students can access the micro-credential for one year from enrolment.

  • Online
Learning Outcomes
  1. Define the three steps in the STP model
  2. Analyse the use of STP to inform a strategic marketing plan for small business
  3. Evaluate positioning options including Unique selling position (USP), Point of Difference (POD) and Points of Parity (POP).

Assessment

Online Quiz

Award

Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio. 

More Details