Microcredential Summary
This micro-credential will explore the use of the Segmentation, Targeting and Positioning (STP) Model. Participants will learn how to strategically apply the three step model in the small business context.
This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.
Requirements - To Be Eligible
For your application to be considered, you must meet the following entry requirements.
Entry RequirementsThere are no specific entry requirements for students enrolling in this micro-credential.
Course Details
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For direct access to the micro-credential, visit our Learning Management Site Be Different. Simply set up an account on the site to access the micro-credential you wish to study. |
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Admission Codes
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Domestic Students
Tertiary Admission Centre Codes (TAC) Codes |
Not Applicable |
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International Students
CRICOS Codes |
Not Applicable |
Student Outcomes, Career Opportunities and Occupations
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours and a Certificate of Completion.
2 hours
- Online
- Define the three steps in the STP model
- Analyse the use of STP to inform a strategic marketing plan for small business
- Evaluate positioning options including Unique selling position (USP), Point of Difference (POD) and Points of Parity (POP).
Assessment
Online Quiz