PDC84647 - Marketing Strategies (Online) for Small Business Entrepreneurs

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Version Effective: 23rd of March, 2022

Details

Microcredential Summary

This online micro-credential outlines the online marketing strategies used to develop a social media plan. Participants will learn about the most effective social platforms and search engine tools.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Our micro-credentials are aligned to the United Nations Sustainable Development Goals.

Requirements - To Be Eligible

For your application to be considered, you must meet the following entry requirements.

Entry Requirements

There are no specific entry requirements for students enrolling in this micro-credential.

Our micro-credentials are available for anyone to access. You do not have to be a CQUniversity student. 

Course Details

Course Type Internal
Student Availability
  • Domestic
  • International
Fees
No data available.
Application Mode
  • Other
How to Apply
  1. Once you have selected your desired micro-credential, you can now add it to your shopping cart to enable you to purchase more than one "course" in a single transaction. 
  2. Once you have added all the micro-credentials you wish to purchase, you will be directed to the payment gateway and will be asked to "authenticate" your account on our Learning Management System Be Different.  
    • If you are an existing CPD student, please use sign in options used to access CPD micro-credential courses in Be Different.
    • If you a new student to CPD, please select option “Don’t have an account?” Sign up now and follow the prompts to create a new account.
  3. After successful authentication, you will be redirected to the CQUniversity secure payment gateway. Please add your payment details to complete the transaction. 
  4. Following a successful payment, you will automatically be redirected to the course in the Learning Management System Be Different where you will find your selection of micro-credentials on your Dashboard. 
Study Area
  • Business, Accounting and Law
  • Work and Study Preparation
Skill Area
  • Business Services
  • Public Sector

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes 		Not Applicable
International Students
CRICOS Codes 		Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion. 

Structure
Micro-credential

2 hours online self-paced learning.

Students can access the micro-credential for one year from enrolment.

  • Online
Learning Outcomes
  1. Explore the best use of Search Engine Optimisation (SEO) for small business
  2. Devise a social media plan using the most effective social platforms for small business
  3. Investigate how the UI/UX (user interface/user experience) mixes with business content to increase conversion rate optimisation (CRO) in a strategic marketing plan for small business.

Assessment

Online Quiz

Award

Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio. 

More Details