Version Effective: 6th of March, 2023
Version Effective: 6th of March, 2023

PDC119979 - Introduction to Media Training

Course Details

Course Summary

In this micro-credential, participants will gain a basic understanding of how the media works, the news cycles, and how to engage with CQUniversity's Corporate Communications team to maximise media publicity. 
This online micro-credential provides a non-creditable micro-credential and digital badge (introduction to media training) which can be shared to your social networks and displayed in your professional portfolio.

Our micro-credentials are aligned to the United Nations Sustainable Development Goals.

What is a Digital Badge?

Entry Requirements

This micro-credential will be available for CQUniversity staff only. Access enrolment through Empower.

Course Details

Course Type Short Course (Professional Development)
Student Availability
  • International
  • Domestic
Full Fee No data available.
Application Mode
  • Other
How to Apply

This micro-credential will be available for CQUniversity staff only. Access enrolment through Empower.

Study Area
  • Business, Accounting and Law
  • Education and Humanities
  • Work and Study Preparation
Skill Area
  • Business Services
  • Education Support
  • General Education and Training
  • Information Technology
  • Public Sector
  • Telecommunications and Postal Services

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes
Not Applicable
International Students
Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables learners to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Structures

Study Mode Definitions

  • Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
  • On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
  • Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details, including the different study modes offered for each structure.

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Course Learning Outcomes
  1. Reflect on how the current Australian media landscape works
  2. Gain the required knowledge and skills to engage with CQUniversity's corporate communications team to maximise media coverage opportunities
  3. Learn how to generate overall greater media coverage for CQUniversity.


Online Quiz

Where and when can I start?
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There are currently no intakes for this course.
More Details
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