Previous Version Version Effective: 5th of February, 2024
Version Effective: 5th of February, 2024

PDC144364 - Effective Student Communications

Course Details

Course Summary

The Effective Student Communications micro-credential introduces fundamental communications and design principles for the likes of email and SMS communications, through the lens of customer (student) communications, whilst also providing the tools and knowledge to uphold the values and guidelines of the CQUniversity Australia brand.

The micro-credential is intended for employees who routinely send communications to students of CQUniversity and aims to provide the tools and knowledge to design and write effective communications as well as evaluate performance and implement learnings for continuous improvement. 

The micro-credential will include the following high-level topics:

  • Understanding your audience
  • Complying with the Student Communications Policy and Procedure
  • Applying communication and design principles
  • Adhering to writing style and brand guidelines
  • Effective proofreading
  • Understanding student data and target criteria
  • Understanding scheduling
  • Delivering communications using the correct system
  • Sharing with frontline teams
  • Evaluating performance
  • Implementing learnings.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Our micro-credentials are aligned to the United Nations Sustainable Development Goals.

What is a Digital Badge?

Entry Requirements

This micro-credential is designed for CQUniversity Staff.



Course Details

Course Type Short Course (Professional Development)
Student Availability
  • Domestic
  • International
Full Fee No data available.
Application Mode
  • Other
How to Apply

This micro-credential is designed for CQUniversity Staff.

Access to this micro-credential staff must go to EMpower Learning.

Please note it may take up to 48 hours for your micro-credential completion to be reflected in EMPower Learning.

Study Area
  • Business, Accounting and Law
Skill Area
  • Business Services

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes
Not Applicable
International Students
Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a Digital Badge and a Certificate of Completion.

Course Structures

Study Mode Definitions

  • Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
  • On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
  • Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details, including the different study modes offered for each structure.

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Course Learning Outcomes

The intended learning outcomes for this MC include:

  1. Demonstrate knowledge of different student profiles, preferences, and behaviors
  2. Demonstrate application of communication and design principles, and brand guidelines
  3. Demonstrate knowledge of appropriate systems, handling student data, and identifying target criteria
  4. Demonstrate application of various communication styles in different contexts
  5. Demonstrate knowledge of appropriate cross-team collaboration in the communications landscape. 

Online Quiz


Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio. 

Where and when can I start?
Please view the more details information for any additional information related to this course.

There are currently no intakes for this course.
More Details
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