This online micro-credential will delve into the nature and purpose of strategic marketing. Strategic marketing represents an informed and planned response to market competition. Companies use strategic marketing procedures to differentiate themselves from other companies. This micro-credential will explore the several key issues in strategic marketing including the role of market competition; the functions of strategic marketing and outline the key drivers of strategic marketing.
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
Our micro-credentials are aligned to the United Nations Sustainable Development Goals.
There are no specific entry requirements to enrol in this micro-credential, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.
Our micro-credentials are available for anyone to access. You do not have to be a CQUniversity student.
|Course Type||Short Course (Professional Development)|
|How to Apply||
Tertiary Admission Centre Codes (TAC) Codes
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
Study Mode Definitions
*All study modes may include Vocational placement and/or work integrated learning.
Select a course structure below to view the delivery details, including the different study modes offered for each structure.
20 hours online self-paced learning.
Students can access the micro-credential for one year from enrolment.
Digital Badge via Credly
Students can also download a Certificate of Completion, share to social media or add to a professional portfolio.