Course History

Please note that the information shown below is for an obsolete version of the course. Please select the 'Next Version' button to view more relevant data

Version Effective: 19th of June, 2020 Next Version
Next Version
Version Effective: 19th of June, 2020

PDC73074 - Segmentation, Targeting and Positioning in Strategic Marketing

Course Details

Course Summary

This online short course will examine one of the most popular marketing models used in modern business practices. The use of the segmentation, targeting and positioning (STP) model represents a shift away from the traditional marketing model that focussed on product differentiation to a deeper awareness of the consumptive behaviour of consumers. Market segmentation involves identifying the various potential target audiences for a company's product or brand. There are many ways to segment a market including segmentation according to age, gender, purchasing habits or hobbies. Market targeting involves directing and crafting a company's product or brand to a particular audience. Product positioning involves the distribution and promotion of the product to the chosen segment.

Students who successfully complete the set of nine Short Courses* developed from the unit BUSN20025 Strategic Marketing, (which forms part of the Master of Business Administration (Leadership) CL39, may be eligible for credit transfer, pending all other entry requirements to the Master of Business Administration (Leadership) CL39 are being met, as automatic entry will not apply.

*Includes the following Short Courses:

  1. Strategic Marketing for Business
  2. Strategic Analysis in Marketing
  3. The Marketing Mix as a Strategy in Business
  4. The Marketing Plan as an Essential Element of Business Growth
  5. Segmentation, Targeting and Positioning in Strategic Marketing
  6. Brand Management as a Marketing Strategy
  7. Consumer Behaviour in Marketing
  8. Online Marketing Strategies in Business
  9. Strategic Marketing: Assessment Module.

This online Short Course provides a creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

The fee for this short course will be $117.

Entry Requirements

There are no specific entry requirements to enrol in this course, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.

Course Details

Course Type Short Course (Professional Development)
Student Availability
  • International
  • Domestic
Fees
Application Mode
  • Other
How to Apply

For direct access to the course, visit https://bedifferent.cqu.edu.au/

Study Area
  • Business, Accounting and Law
  • Work and Study Preparation
Skill Area
  • Accountancy
  • Business Services
  • General Education and Training

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes 		Not Applicable
International Students
CRICOS Codes 		Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this course enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours, a creditable micro-credential (Digital Badge) and a Certificate of Completion.

Students who successfully complete the set of nine Short Courses* developed from the unit BUSN20025 Strategic Marketing, (which forms part of the Master of Business Administration (Leadership) CL39, may be eligible for credit transfer, pending all other entry requirements to the Master of Business Administration (Leadership) CL39 are being met, as automatic entry will not apply.

*Includes the following Short Courses:

  1. Strategic Marketing for Business
  2. Strategic Analysis in Marketing
  3. The Marketing Mix as a Strategy in Business
  4. The Marketing Plan as an Essential Element of Business Growth
  5. Segmentation, Targeting and Positioning in Strategic Marketing
  6. Brand Management as a Marketing Strategy
  7. Consumer Behaviour in Marketing
  8. Online Marketing Strategies in Business
  9. Strategic Marketing: Assessment Module.

Course Structures

Study Mode Definitions

  • Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
  • On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
  • Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details, including the different study modes offered for each structure.

Standard Course Structure

13 hours

  • Online
No units are associated with this course


Course Learning Outcomes
  1. Identify the most popular marketing models used in modern business practices
  2. Discuss how market segmentation involves identifying the various potential target audiences for a company's product or brand
  3. Outline how product positioning involves the distribution and promotion of the product to the chosen segment.

Assessment

Online Quiz

Where and when can I start?
Please view the more details information for any additional information related to this course.

There are currently no intakes for this course.
More Details
No additional details have been provided.