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PDC73767 - Growth Strategies in Business Management

Course Details

Course Summary

Business growth is the goal of most organisations to ensure profitability and sustainability in a competitive market. This online micro-credential will outline the strategies available to business including market penetration, market growth, product growth, investment and diversification. In-depth exploration of industry examples will illustrate how each strategy impacts the growth and sustainability of an organisation. A description of market penetration strategy will demonstrate how to grow market share, via the sale of more of existing products and services to the same market. Market expansion examples will demonstrate how a marketplace can grow and a company can be involved in selling more goods within that market. Product expansion will be examined through creating new products or services and selling them to their existing market- offering new versions, variations to products and new services. Product expansion is explained through examples of companies staying in the same market. The concept of selling new products to new markets is one of the riskiest strategies, and to do so, companies often need to invest significantly into these markets and ensure that their value proposition and products will be successful. This concept is outlined through case study examples. As both new product and new market are untested, the result can lead to failures quite easily. While there is some merit for large organisations to pursue a diversification strategy, most smaller businesses find it difficult to sustain their investment. This micro-credential is designed to provide you as a business leader with an informed perspective on these strategies to apply in your own organisations.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.


Entry Requirements

There are no specific entry requirements to enrol in this micro-credential, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.

Course Details

Course Type Short Course (Professional Development)
Student Availability
  • International
  • Domestic
Fees
Application Mode
  • Other
How to Apply

For direct access to the micro-credential, visit our Learning Management Site: Be Different

Simply set up an account on the site to pay and access the micro-credential you wish to study.

Study Area
  • Business, Accounting and Law
  • Work and Study Preparation
Skill Area
  • Accountancy
  • Business Services
  • General Education and Training

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes 		Not Applicable
International Students
CRICOS Codes 		Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Structures

Study Mode Definitions

  • Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
  • On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
  • Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details, including the different study modes offered for each structure.

Standard Micro-crecential Structure

16 hours

  • Online
No units are associated with this course


Course Learning Outcomes
  1. Identify the strategies in business growth to ensure profitability and sustainability in a competitive market
  2. Outline what is meant by a diversification strategy and ow this applies to organisations
  3. Reflect on your role as a business leader with an informed perspective on these strategies to apply in your own organisations.

Assessment:

Online Quiz

Where and when can I start?
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