PDC73768 - Digital Strategies for Business

Course Summary

Digital strategy is increasingly coming into focus from a business strategy perspective. The internet has caused significant disruption to most business models. You will have heard of the pressures on large retailers to close their doors as more and more people are moving to online shopping models. Many business leaders have been slow off the mark in examining digital strategy. It is interesting, however, that digital strategy has been less effective or impactful on companies in the market. Many companies are simply operating in a similar paradigm but trying to double down on their bad strategy. This online Short Course is aimed at helping you understand the importance and centrality of digital strategy making to your overall business strategy. Some of the key foci of this course include explaining what digital strategy is, demonstrating that digital strategy should run across all areas of your business and not just be relegated to the IT department and that all organisations need to consider digital strategies as part of their value proposition. You will examine practical tools and techniques for digital transformation, bricks and clicks models, platforms and pipes, and the long tail model.

Students who successfully complete the set of nine Short Courses* developed from the unit BUSN20030 Strategies for Business Leaders, (which forms part of the Master of Business Administration (Leadership) CL39, may be eligible for credit transfer, pending all other entry requirements to the Master of Business Administration (Leadership) CL39 are being met, as automatic entry will not apply.

*Includes the following Short Courses:

1. Strategies, Objectives and Goals of Successful Business Leaders
2. Strategic Management in Business
3. Quality Strategies in Business Management
4. Systems Thinking as an Organisational Strategy
5. Applying Strategies to Manage Human Resources in Business
6. Growth Strategies in Business Management
7. Digital Strategies for Business
8. Evaluating Management Strategies in Business
9. Strategies for Business Leaders: Assessment Module.

This online Short Course provides a creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

The fee for this short course will be $162.

Requirements - To Be Eligible

For your application to be considered, you must meet the following entry requirements.

There are no specific entry requirements to enrol in this course, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.

Course Details

Admission Codes

Student Outcomes, Career Opportunities and Occupations

Undertaking this course enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours, a creditable micro-credential (Digital Badge) and a Certificate of Completion.

Students who successfully complete the set of nine Short Courses* developed from the unit BUSN20030 Strategies for Business Leaders, (which forms part of the Master of Business Administration (Leadership) CL39, may be eligible for credit transfer, pending all other entry requirements to the Master of Business Administration (Leadership) CL39 are being met, as automatic entry will not apply.

*Includes the following Short Courses

1. Strategies, Objectives and Goals of Successful Business Leaders
2. Strategic Management in Business
3. Quality Strategies in Business Management
4. Systems Thinking as an Organisational Strategy
5. Applying Strategies to Manage Human Resources in Business
6. Growth Strategies in Business Management
7. Digital Strategies for Business
8. Evaluating Management Strategies in Business
9. Strategies for Business Leaders: Assessment Module.