Course History

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Version Effective: 10th of July, 2020 Next Version
Version Effective: 10th of July, 2020

PDC73768 - Digital Strategies for Business

Course Details

Course Summary

Digital strategy is increasingly coming into focus from a business strategy perspective. The internet has caused significant disruption to most business models. You will have heard of the pressures on large retailers to close their doors as more and more people are moving to online shopping models. Many business leaders have been slow off the mark in examining digital strategy. It is interesting, however, that digital strategy has been less effective or impactful on companies in the market. Many companies are simply operating in a similar paradigm but trying to double down on their bad strategy. This online Short Course is aimed at helping you understand the importance and centrality of digital strategy making to your overall business strategy. Some of the key foci of this course include explaining what digital strategy is, demonstrating that digital strategy should run across all areas of your business and not just be relegated to the IT department and that all organisations need to consider digital strategies as part of their value proposition. You will examine practical tools and techniques for digital transformation, bricks and clicks models, platforms and pipes, and the long tail model.

Students who successfully complete the set of nine Short Courses* developed from the unit BUSN20030 Strategies for Business Leaders, (which forms part of the Master of Business Administration (Leadership) CL39, may be eligible for credit transfer, pending all other entry requirements to the Master of Business Administration (Leadership) CL39 are being met, as automatic entry will not apply.

*Includes the following Short Courses:

  1. Strategies, Objectives and Goals of Successful Business Leaders
  2. Strategic Management in Business
  3. Quality Strategies in Business Management
  4. Systems Thinking as an Organisational Strategy
  5. Applying Strategies to Manage Human Resources in Business
  6. Growth Strategies in Business Management
  7. Digital Strategies for Business
  8. Evaluating Management Strategies in Business
  9. Strategies for Business Leaders: Assessment Module.

This online Short Course provides a creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

The fee for this short course will be $162.


Entry Requirements

There are no specific entry requirements to enrol in this course, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.


Course Details

Course Type Short Course (Professional Development)
Student Availability
  • International
  • Domestic
Fees
Application Mode
  • Other
How to Apply

For direct access to the course, visit https://bedifferent.cqu.edu.au/

Study Area
  • Business, Accounting and Law
  • Work and Study Preparation
Skill Area
  • Accountancy
  • Business Services
  • General Education and Training
  • Property
  • Rural Industries
  • Wholesale and Retail

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes
Not Applicable
International Students
CRICOS Codes
Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this course enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours, a creditable micro-credential (Digital Badge) and a Certificate of Completion.

Students who successfully complete the set of nine Short Courses* developed from the unit BUSN20030 Strategies for Business Leaders, (which forms part of the Master of Business Administration (Leadership) CL39, may be eligible for credit transfer, pending all other entry requirements to the Master of Business Administration (Leadership) CL39 are being met, as automatic entry will not apply.

*Includes the following Short Courses

  1. Strategies, Objectives and Goals of Successful Business Leaders
  2. Strategic Management in Business
  3. Quality Strategies in Business Management
  4. Systems Thinking as an Organisational Strategy
  5. Applying Strategies to Manage Human Resources in Business
  6. Growth Strategies in Business Management
  7. Digital Strategies for Business
  8. Evaluating Management Strategies in Business
  9. Strategies for Business Leaders: Assessment Module.

Course Structures

Study Mode Definitions

  • Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
  • On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
  • Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details, including the different study modes offered for each structure.

Standard Course Structure

18 hours

  • Online
No units are associated with this course


Course Learning Outcomes
  1. Identify why digital strategy is seen as essential to business growth and sustainability
  2. Describe why the internet has caused significant disruption to most business models and strategies to manage significant organisational change in digital technology
  3. Examine practical tools and techniques for digital transformation, bricks and clicks models, platforms and pipes, and the long tail model.

Assessment:

Online Quiz

Where and when can I start?
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