Version Effective: 6th of April, 2021
Version Effective: 6th of April, 2021

PDC87557 - Consumer Behaviour Fundamentals for Small Business Owners

Course Details

Course Summary

In this online micro-credential, you will explore the concept of consumer behaviour. You will learn how to examine social and cultural aspects of consumers. The impact of marketing strategies on buyer attitudes, decision making and behavior are reviewed.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Entry Requirements

There are no specific entry requirements.

Course Details

Course Type Short Course (Professional Development)
Student Availability
  • International
  • Domestic
Fees
Application Mode
  • Other
How to Apply

For direct access to the micro-credential, visit our Learning Management Site: Be Different

Simply set up an account on the site to pay and access the micro-credential you wish to study.

Study Area
  • Business, Accounting and Law
Skill Area
  • Banking and Finance
  • Business Services
  • General Education and Training
  • Wholesale and Retail

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes 		Not Applicable
International Students
CRICOS Codes 		Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Structures

Study Mode Definitions

  • Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
  • On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
  • Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details, including the different study modes offered for each structure.

Standard Micro-credential Structure

2 hours 

  • Online
No units are associated with this course


Course Learning Outcomes
  1. Explore consumer behaviour theories
  2. Define the importance of understanding consumer buying habits
  3. Create a unique selling proposition for your business.

Assessment:

Online Quiz

Where and when can I start?
Please view the more details information for any additional information related to this course.

There are currently no intakes for this course.
More Details
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