Version Effective: 1st of February, 2023
Version Effective: 1st of February, 2023

PDC98166 - Media Training Workshop

Course Details

Course Summary

In this micro-credential, offered as a workshop, participants will gain an understanding of how the media works, the news cycles, and how to develop meaningful content for both traditional and social media. Throughout both the face to face one-day workshop, and access to online support materials, participants will gain confidence in being interviewed by the media and how to maximise positive publicity without having to pay for it. 

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Our micro-credentials are aligned to the United Nations Sustainable Development Goals.

What is a Digital Badge?

Entry Requirements

This micro-credential is available for CQUniversity staff only. A limit of 15 participants per workshop will apply. Additional workshops can to be arranged upon request.

For all enquiries please contact Corporate Communications Team.

Course Details

Course Type Short Course (Professional Development)
Student Availability
  • Domestic
Application Mode
  • Other
How to Apply

This micro-credential is available for CQUniversity staff only. To submit your Expression of Interest to enrol, please email the Corporate Communications Team to discuss options. The team will organise payment directly to the university and on successful payment you will be enrolled to the online micro-credential component. 

To access the online content, please ensure you have established your account. Instructions for this can be found on StaffNet. 

Study Area
  • Education and Humanities
  • Work and Study Preparation
Skill Area
  • Education Support
  • General Education and Training
  • Public Sector
  • Telecommunications and Postal Services

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes
Not Applicable
International Students
Not Applicable

Student Outcomes, Career Opportunities and Occupations

The micro-credential is available for CQUniversity staff and provides skills and knowledge to work with media in consultation with the Corporate Communications team. 

Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Structures

Study Mode Definitions

  • Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
  • On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
  • Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details, including the different study modes offered for each structure.


10 hours.

One-day face-to-face workshop (8 hours) with self-paced online material (2 hours).

  • On-campus
  • Online
Media training unit
No units have been assigned to this unit group

Course Learning Outcomes
  1. Reflect on how the current Australian media landscape works
  2. Outline the role of the media spokesperson, and the impact of commentary in the media which positions both the individual and CQUniversity in a powerful way
  3. Identify the traits of an effective spokesperson to ensure the media will return for commentary on their area of expertise
  4. Learn how to generate overall greater media coverage for CQUniversity
  5. Utilise a media toolkit for use in their future media engagements.


Online Quiz

Workshop Participation

Where and when can I start?
Please view the more details information for any additional information related to this course.

There are currently no intakes for this course.
More Details
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