CC36 - Graduate Diploma of Marketing

Overview

Course Overview

In order to be economically sustainable, organisations must understand the needs and wants of prospective customers, develop service and product attributes that address these needs and wants and then communicate these benefits to prospective customers in an appealing and ethical manner. This is the crucial function of marketing. It is a dynamic field that combines both creative ability and analytical skills. The need to employ marketing specialists to better connect with stakeholders is increasing for businesses trying to remain competitive or meet and exceed service levels.
The Graduate Diploma of Marketing is suited for professionals seeking to increase their skill-set for career progression or managerial positions specifically within the marketing field. This course will address foundational knowledge and capabilities followed by discipline specific units that align with your marketing career pathways. You will be prepared for a broad range of career avenues as a senior marketing manager. You can work in tourism and services marketing, fast moving consumer goods (FMCG), entertainment industry, public relations or advertising.

Career Information

There is global demand for high quality marketing graduates across a wide range of industries. Businesses have adopted a value-adding approach that recognises customers are central to long-term profitability. Marketing graduates are professionals who are adept at customer relationship development and managing the value chain in such a way that both buyers and sellers benefit from the exchange. Marketing graduates work in a broad range of industries, including government and NGOs, as well as traditional marketing professions such as advertising, market research, product management, brand management, retailing and digital marketing.

Course Details
Duration 1 years full-time or 2 years part-time
Credit Points that Must be Earned 48
Number of Units Required CQUniversity uses the concept of credits to express the amount of study required for a particular course and individual units. The number of units varies between courses. Units in postgraduate courses normally consist of 6 points of credit or multiples thereof (e.g. 12, 18, 24).
Expected Hours of Study One point of credit is equivalent to an expectation of approximately two hours of student work per week in a term.
Course Type Postgraduate Award
Qualification (post nominal) GradDip
AQF Level Level 8: Graduate Diploma

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes
Not Applicable
International Students
CRICOS Codes
  • ROK - 084210F
  • SYD - 084210F
  • MEL - 084210F
  • BNE - 084210F
Where and when can I start?
Units offered internally at the below campuses may be delivered using a combination of face-to-face and video conferencing style teaching.
Units offered via MIX mode are delivered online and require compulsory attendance of site-specific learning activities such as on-campus residential schools, placements and/or work integrated learning. See Course Features tab for further information. Online units are delivered using online resources only.
Please Click Here for more information.
The following tables list the courses availabilities by location and term. Directing your pointer over your preferred location will provide further information if this course is not available for the full duration. Please be sure to also check individual unit availability by location and term prior to enrolling.

Domestic Availability

Term 3 - 2017

Brisbane
Distance
Melbourne
Sydney

Term 2 - 2017

Brisbane
Distance
Melbourne
Sydney

Term 1 - 2017

Brisbane
Distance
Melbourne
Sydney

Term 3 - 2016

Brisbane
Distance
Melbourne
Sydney

Term 2 - 2016

Brisbane
Distance
Melbourne
Sydney

Term 1 - 2016

Brisbane
Distance
Melbourne
Sydney

Term 3 - 2015

Brisbane
Distance
Melbourne
Sydney

Term 2 - 2015

Brisbane
Distance
Melbourne
Sydney

Term 1 - 2015

Brisbane
Distance
Melbourne
Sydney
Show Less

International Availability

Term 3 - 2017

Brisbane
Distance
Melbourne
Sydney

Term 2 - 2017

Brisbane
Distance
Melbourne
Sydney

Term 1 - 2017

Brisbane
Distance
Melbourne
Sydney

Term 3 - 2016

Brisbane
Distance
Melbourne
Sydney

Term 2 - 2016

Brisbane
Distance
Melbourne
Sydney

Term 1 - 2016

Brisbane
Distance
Melbourne
Sydney

Term 3 - 2015

Brisbane
Distance
Melbourne
Sydney

Term 2 - 2015

Brisbane
Distance
Melbourne
Sydney

Term 1 - 2015

Brisbane
Distance
Melbourne
Sydney
Show Less
For any problems regarding admissions availability for the selected course please contact 13 CQUni (13 27 86) or send us an email at http://contactus.cqu.edu.au/
What do I need to start?
Entry Requirements
  • a completed bachelor degree in any discipline from an Australian university or college, or equivalent, or
  • a completed CQU Graduate Certificate in Marketing or equivalent, may enrol in this course.

International students should visit www.cqu.edu.au/international for further information including English language requirements.

Advanced Standing (Credit for Prior Learning):

Students may be eligible for exemptions of up to 24 credit points for previously completed graduate certificate level studies in marketing or an honours degree in marketing.

Security Requirements
No information available at this time
Health Requirements
No information available at this time
Assumed Knowledge

Nil

Course Features

Awards and Accreditation

Interim Awards CH76 - Graduate Certificate in Management
Exit Awards CH76 - Graduate Certificate in Management
Professional Accreditation
Learned Society Accreditiation Not applicable

Residential School Requirements

No Residential School for this course.

Practicum/Work Placement

Not applicable

Previous Enrolments

Year Number of Students
2018 3
2017 11
2016 15
2015 13
Core Learning Outcomes
  • 1. Review, analyse and communicate advanced knowledge of marketing theory and provide creative solutions to complex business problems
  • 2. Think critically, generate and evaluate complex ideas about marketing management and business contexts
  • 3. Apply specialised technical and creative skills to the management of marketing functions
  • 4. Communicate theoretical concepts and complex marketing knowledge and ideas to a variety of audiences
  • 5. Adopt and practice appropriate professional and ethical standards demonstrating personal responsibility, accountability and professional judgement in marketing contexts.
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5
1. KNOWLEDGE Have advanced knowledge within a systematic and coherent body of knowledge that may include the acquisition and application of knowledge and skills in a new or existing discipline or professional area
2. SKILLS Have cognitive skills to review, analyse, consolidate and synthesise knowledge and identify and provide solutions to complex problems
3. SKILLS Have cognitive skills to think critically and to generate and evaluate complex ideas
4. SKILLS Have specialised technical and creative skills in a field of highly skilled and/or professional practice
5. SKILLS Have communication skills to demonstrate an understanding of theoretical concept
6. SKILLS Have communication skills to transfer complex knowledge and ideas to a variety of audiences
7. APPLICATION OF KNOWLEDGE & SKILLS Be able to make high level, independent judgements in a range of technical or management functions in varied specialised contexts
8. APPLICATION OF KNOWLEDGE & SKILLS Be able to initiate, plan, implement and evaluate broad functions within varied specialised technical and/or creative contexts
9. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for personal outputs and all aspects of the work or function of others within broad parameters
More Details

Professional Recognition

Students and graduates are eligible to join the Australian Marketing Institute: http://www.ami.org.au/
The AMI is “the leading professional marketing association in Australia”. The AMI offers marketing professionals “a platform to advance your thinking, develop your skills, fuel your development and fulfil your potential – so that you are equipped to take on the challenges of a changing marketplace”. Member benefits include professional advancement opportunities: becoming a Certified Practising Marketer; access to events, webinars, podcasts, marketing metrics and dashboards, recognition of professional achievement, mentoring opportunities and career advancement.