There is global demand for high quality marketing graduates across a wide range of industries. Businesses have adopted a value-adding approach that recognises customers are central to long-term profitability. Marketing graduates are professionals who are adept at customer relationship development and managing the value chain in such a way that both buyers and sellers benefit from the exchange. Marketing graduates work in a broad range of industries, including government and NGOs, as well as traditional marketing professions such as advertising, market research, product management, brand management, retailing and digital marketing.
|Duration||1 years full-time or 2 years part-time|
|Credit Points that Must be Earned||48|
|Number of Units Required||CQUniversity uses the concept of credits to express the amount of study required for a particular course and individual units. The number of units varies between courses. Units in postgraduate courses normally consist of 8 points of credit or multiples thereof (e.g. 8, 16, 24).|
|Expected Hours of Study||One point of credit is equivalent to an expectation of approximately two hours of student work per week in a term.|
|Course Type||Postgraduate Award|
|Qualification (post nominal)||GradDip|
|AQF Level||Level 8: Graduate Diploma|
International students should visit www.cqu.edu.au/international for further information including English language requirements.
Advanced Standing (Credit for Prior Learning):
Students may be eligible for exemptions of up to 24 credit points for previously completed graduate certificate level studies in marketing or an honours degree in marketing.
|Interim Awards||CH76 - Graduate Certificate in Management|
|Exit Awards||CH76 - Graduate Certificate in Management|
|Professional Accreditation||Not applicable|
|Learned Society Accreditation||Not applicable|
No Residential School for this course.
|Year||Number of Students|
|Course Learning Outcomes|
|Australian Qualifications Framework Descriptors||1||2||3||4||5|
|1. KNOWLEDGE Have advanced knowledge within a systematic and coherent body of knowledge that may include the acquisition and application of knowledge and skills in a new or existing discipline or professional area|
|2. SKILLS Have cognitive skills to review, analyse, consolidate and synthesise knowledge and identify and provide solutions to complex problems|
|3. SKILLS Have cognitive skills to think critically and to generate and evaluate complex ideas|
|4. SKILLS Have specialised technical and creative skills in a field of highly skilled and/or professional practice|
|5. SKILLS Have communication skills to demonstrate an understanding of theoretical concept|
|6. SKILLS Have communication skills to transfer complex knowledge and ideas to a variety of audiences|
|7. APPLICATION OF KNOWLEDGE & SKILLS Be able to make high level, independent judgements in a range of technical or management functions in varied specialised contexts|
|8. APPLICATION OF KNOWLEDGE & SKILLS Be able to initiate, plan, implement and evaluate broad functions within varied specialised technical and/or creative contexts|
|9. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for personal outputs and all aspects of the work or function of others within broad parameters|
|Number of units: 8||Total credit points: 48|
|Students must complete the following compulsory units:|
|MRKT20052||Marketing Management and Digital Communications|
|HRMT20024||Managing Human Resources|
|BUSN20017||Effective Business Communications|
|MGMT20144||Management and Business Context|
|Students must complete 4 from the following units:|
|MRKT20056||Strategic Marketing and Metrics|
|MRKT20055||Science of Consumer Behaviour|
|MRKT20054||Service Industry Marketing|
|MRKT20053||Advertising and Integrated Communication|
Students and graduates are eligible to join the Australian Marketing Institute: http://www.ami.org.au/
The AMI is “the leading professional marketing association in Australia”. The AMI offers marketing professionals “a platform to advance your thinking, develop your skills, fuel your development and fulfil your potential – so that you are equipped to take on the challenges of a changing marketplace”. Member benefits include professional advancement opportunities: becoming a Certified Practising Marketer; access to events, webinars, podcasts, marketing metrics and dashboards, recognition of professional achievement, mentoring opportunities and career advancement.