Back to current term Viewing Term 2 2019

CG04 - Bachelor of Professional Communication

Overview

Course Overview

Organisations depend on communication professionals to devise and implement strategies to create and maintain positive relationships with stakeholders. Professional communication roles are diverse. You may be employed in the areas of: employee relations, reputation and crisis management, journalism, content management, event management, communication strategy, and product development, as examples. Professional communicators work in community, non-profit, government and corporate sectors. In this course, you will learn to communicate effectively within an organisational environment. In core units, you will learn to write for media and corporate genres, create design-based product, and analyse, research and evaluate information. You can choose to specialise in journalism, digital media production, marketing, management, human resource management, or social enquiry as study areas. You will work on real-world scenarios and with real clients throughout your course.

Career Information

Public relations consultant, communications officer, event manager, media and marketing officer, promotions and publicity officer, management consultant, promotional writer/editor, speechwriter, professional communicator, community relations, media liaison, media practitioner, journalist.

Course Details
Duration 3 years full-time or 6 years part-time
Credit Points that Must be Earned 144
Number of Units Required CQUniversity uses the concept of credits to express the amount of study required for a particular course and individual units. The number of units varies between courses. Units in undergraduate courses normally consist of 6 points of credit or multiples thereof (e.g. 12, 18, 24).
Expected Hours of Study One point of credit is equivalent to an expectation of approximately two hours of student work per week in a term.
Course Type Undergraduate Award
Qualification (post nominal) BProfComm
AQF Level Level 7: Bachelor Degree

Admission Codes

Where and when can I start?
Units offered internally at the below campuses may be delivered using a combination of face-to-face and video conferencing style teaching.
Units offered via MIX mode are delivered online and require compulsory attendance of site-specific learning activities such as on-campus residential schools, placements and/or work integrated learning. See Course Features tab for further information. Online units are delivered using online resources only.
Please Click Here for more information.
The following tables list the courses availabilities by location and term. Directing your pointer over your preferred location will provide further information if this course is not available for the full duration. Please be sure to also check individual unit availability by location and term prior to enrolling.

Domestic Availability

Term 3 - 2020

Sorry, no domestic availabilities found.

Term 2 - 2020

Cairns
Online
Perth
Rockhampton
Townsville

Term 1 - 2020

Cairns
Online
Perth
Rockhampton
Townsville

Term 2 - 2019

Cairns
Online
Perth
Rockhampton
Townsville

Term 1 - 2019

Cairns
Online
Perth
Rockhampton
Townsville

Term 2 - 2018

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Cairns
Distance
Perth
Rockhampton
Townsville

Term 1 - 2018

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Cairns
Distance
Perth
Rockhampton
Townsville

Term 2 - 2017

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Cairns
Distance
Perth
Rockhampton
Townsville

Term 1 - 2017

There is a Distance only component to this Couse, which will impact on International students with Visa requirements of on-campus only study.
Cairns
Distance
Perth
Rockhampton
Townsville

Term 2 - 2016

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Brisbane
Cairns
Distance
Melbourne
Rockhampton
Townsville

Term 1 - 2016

There is a Distance only component to this Program, which will impact on International students with Visa requirements of on-campus only study.
Brisbane
Cairns
Distance
Melbourne
Rockhampton
Townsville

Term 2 - 2015

Brisbane
Distance
Melbourne
Rockhampton

Term 1 - 2015

Brisbane
Distance
Melbourne
Rockhampton

Term 2 - 2014

Brisbane
Distance
Melbourne
Rockhampton

Term 1 - 2014

Brisbane
Distance
Melbourne
Rockhampton
Show Less

International Availability

Term 3 - 2020

Sorry, no international availabilities found.

Term 2 - 2020

Online
Rockhampton

Term 1 - 2020

Online
Rockhampton

Term 2 - 2019

Online
Rockhampton

Term 1 - 2019

Online
Rockhampton

Term 2 - 2018

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Distance
Rockhampton

Term 1 - 2018

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Distance
Rockhampton

Term 2 - 2017

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Distance
Rockhampton

Term 1 - 2017

There is a Distance only component to this Couse, which will impact on International students with Visa requirements of on-campus only study.
Distance
Rockhampton

Term 2 - 2016

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Distance
Rockhampton

Term 1 - 2016

There is a Distance only component to this Program, which will impact on International students with Visa requirements of on-campus only study.
Distance
Rockhampton

Term 2 - 2015

Brisbane
Distance
Melbourne
Rockhampton

Term 1 - 2015

Brisbane
Distance
Melbourne
Rockhampton

Term 2 - 2014

Brisbane
Distance
Melbourne
Rockhampton

Term 1 - 2014

Brisbane
Distance
Melbourne
Rockhampton
Show Less
For any problems regarding admissions availability for the selected course please contact 13 CQUni (13 27 86) or send us an email at http://contactus.cqu.edu.au/
What do I need to start?
Entry Scores
Rank Threshold OP 17 | SR 65 | ATAR 59.9
Rank Cut-Off OP 17 | SR 65 | ATAR 59.9
Entry Requirements
Domestic students
Prerequisites - English (4, SA)

International students

International students should visit www.cqu.edu.au/international for further information.

Security Requirements
There is a work placement opportunity in third year. Certain organisations may require security checks before accepting students for work placement.
Health Requirements
No information available at this time
Assumed Knowledge

This Course requires an advanced knowledge of English, including a thorough understanding of grammar. Students will be required to complete both written and oral assessments, with a high expectation of English proficiency.

Course Features

Awards and Accreditation

Interim Awards Not applicable
Exit Awards CK29 - Diploma of Professional Communication
Professional Accreditation Not applicable
Learned Society Accreditation Not applicable

Residential School Requirements

No Residential School for this course.

Practicum/Work Placement

COMM13111 - Students in the journalism major have the option to undertake a (second) work placement/external client project in their project/capstone unit (120 hrs).
COMM13110 - Students have the option to undertake a work placement/external client project in their project/capstone unit (120 hrs).

Previous Enrolments

Year Number of Students
2019 71
2018 84
2017 97
2016 106
2015 108
Inherent Requirements
There are Inherent Requirements (IRs) that you need to be aware of, and fulfil, to achieve the core learning outcomes of the units and course. IRs are the essential capabilities, knowledge, behaviours and skills that are needed to complete a unit or course.

Please note that in some instances there may be similarities between course, entry and inherent requirements.

If you experience difficulties meeting these requirements, reasonable adjustments may be made upon contacting accessibility@cqu.edu.au. Adjustment must not compromise the academic integrity of the degree or course chosen at CQUniversity or the legal requirements of field education.

Ethical Behaviour

Examples are:

  • Complying with academic and non-academic misconduct policies and procedures such as CQUniversity’s Student Charter, Student Misconduct Policy and Student Behavioural Misconduct Procedures and Assessment Policy and Procedure (Higher Education Coursework).
  • Incorporating a frame of reference with which to reflect on ethical dilemmas, and/or confronting situations and challenges, and be able to take responsibility to respond ethically to these circumstances.
  • Demonstrating the applicable codes of ethics as they apply in the media industry.
Behavioural Stability

Examples are:

  • Interacting with people from a wide range of backgrounds and cultures in a calm and composed manner, especially in difficult to deal with situations.
  • Being reflective with personal behaviours appropriate for professional performance and being positive and receptive to processing constructive supervisor/lecturer feedback or criticism.
  • Working collaboratively as well as demonstrating constructive teamwork skills and processes to produce the required outcomes within the required time-frame.
  • Performing professional communication skills in coursework assessment tasks in front of clients in real-time.
Legal Compliance

Examples are:

  • Conducting all aspects of your course studies with appropriate legal knowledge, consideration and application.
  • Complying with the policies and practices of organisations in which you may be placed or find employment.
  • Complying with the policies and practices of professional organisations which regulate such issues as (but not limited to) copyright, plagiarism, liable and fair use laws in media-related professions.
Communication Skills (Verbal, Non-verbal, Written and Technology)

Examples are:

  • Verbally communicating in the English language with accuracy, appropriateness and effectiveness.
  • Actively participating in discussion activities related to the course.
  • Using language that is appropriate to the context of the individual, group, professional context or workplace.
  • Using appropriate facial expressions: eye contact, body movements and gestures, being mindful of personal space boundaries.
  • Recognising, interpreting and responding to non-verbal cues in professional situations.
  • Demonstrating awareness of cross-cultural differences in non-verbal communication.
  • Producing your written assessment work in English to high academic standards with attention to correct referencing, grammar and punctuation.
  • Expressing complex and detailed information and knowledge into a logical and easily understood written form for assessment requirements.
  • Preparing reports and assessments in correct English that match criteria, are appropriate to the purpose and the intended audience, and are completed in a timely manner.
  • Reading large volumes of written material in English both online and in hard copy in order to adequately conduct research to complete assessments.
  • Competently using a desktop operating system such as Microsoft Windows or Mac OS X.
  • Accessing a computer and having sufficient computer skills to engage in on-line learning, reading and responding as required to emails, work in online teams for the purposes of being assessed, and communicate virtually to complete assessment tasks.
  • Regularly accessing the Internet for research, and email for communication with peers and lecturers.
  • Using a variety of computer programs suitable to your course of study.
  • Analysing, manipulating and displaying information using a variety of specific programs.
Cognitive Abilities (Knowledge and Cognitive Skills, Literacy and Numeracy)

Examples are:

  • Conceptualising and using appropriate knowledge in response to academic assessment items.
  • Completing academic learning activities and assessment tasks, and perform professional skills within reasonable set time-frames.
  • Applying theoretical knowledge, research evidence, policies and procedures in communication practice.
  • Constructing written text proficiently, in English, using appropriate vocabulary and conventions of speech, including being able to paraphrase, summarise and reference in accordance with appropriate academic conventions.
  • Conveying a spoken message accurately and effectively in a wide variety of contexts.
  • Competently reading, writing and accurately interpreting information to convey language effectively in communication projects.
  • Producing accurate, concise and clear communication documentation which meets legal and professional requirements.
  • Speaking English clearly and conducting presentations publicly in front of peers and clients so that your message is clear and understood.
Relational Skills

Examples are:

  • Rapidly building rapport with other students/colleagues/clients in order to engage them professionally.
  • Displaying empathy and respect to multiple points of view.
Information and Communication Technology (ICT) Abilities

Examples are:

  • Competently using a desktop operating system such as Microsoft Windows or Mac OS X.
  • Competently using productivity software such as Microsoft Office and operate associated electronic technologies such as (but not limited to) digital scanners, copiers, cameras, video cameras, a tablet computer or mobile phone in a contemporary media environment.
  • Using a range of digital tools to create presentations relevant to professional communication and the media industry.
  • Competently using the internet for a range of study and professional related activities.
Core Learning Outcomes
Please refer to the Core Structure Learning Outcomes
Digital Media Production Learning Outcomes
  • 1. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines, especially as it relates to digital media
  • 2. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice, especially as it relates to digital media
  • 3. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 4. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 5. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 6. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 7. Solve communication problems using a range of skills grounded in professional communication practice
  • 8. Use technology effectively to communicate with stakeholders, especially as it relates to digital media
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Human Resource Management Learning Outcomes
  • 1. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines, especially as it relates to human resource management
  • 2. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice, especially as it relates to human resource management
  • 3. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 4. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 5. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 6. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively, especially in the human resources sector
  • 7. Solve communication problems using a range of skills grounded in professional communication practice
  • 8. Use technology effectively to communicate with stakeholders, especially within a human resources management setting
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Journalism Learning Outcomes
  • 1. Explain the coherent body of knowledge and the underlying principles and concepts, fundamental to and in the broader context of the journalism and public relations disciplines
  • 2. Apply critical thinking, evaluation and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 3. Exercise professional judgement and identify and respond to ethical and legal issues in journalism contexts
  • 4. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 5. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 6. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 7. Solve communication problems using a range of methods to write effectively for diverse audiences; create media product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders skills grounded in journalism practice
  • 8. Use technology effectively to communicate with stakeholders.
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Management Learning Outcomes
  • 1. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines, especially as it relates to management
  • 2. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice, especially as it relates to management
  • 3. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 4. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 5. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 6. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 7. Solve communication problems using a range of skills grounded in professional communication practice
  • 8. Use technology effectively to communicate with stakeholders
  • 9. Apply general principles of management in organisational settings.
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Marketing Learning Outcomes
  • 1. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines, especially as it relates to marketing
  • 2. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice, especially as it relates to marketing
  • 3. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 4. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 5. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 6. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 7. Solve communication problems using a range of skills grounded in professional communication practice
  • 8. Use technology effectively to communicate with stakeholders
  • 9. Apply marketing knowledge, principles and concepts to integrated communication practice
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Social Enquiry Learning Outcomes
  • 1. Explain the coherent body of knowledge and the underlying principles and concepts, fundamental to and in the broader context of the journalism and public relations disciplines, especially as it relates to social enquiry
  • 2. Apply critical thinking, evaluation and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice, especially as it relates to social enquiry
  • 3. Exercise professional judgement and identify and respond to ethical and legal issues in journalism contexts
  • 4. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 5. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 6. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 7. Use technology effectively to communicate with stakeholders
  • 8. Apply critical thinking to social issues relevant to the professional communication industry
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
General electives Learning Outcomes
Please refer to the Core Structure Learning Outcomes
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Number of units: 13 Total credit points: 78

The course consists of 24 units/144 credit points, comprised of at least 8 and no more than 12 level 1 units.

Public Relations

Available units
Students must complete the following compulsory units:
COMM11108 Communicating for Social Change
COMM11110 Introduction to Public Relations
COMM12018 Advanced Public Relations
COMM12022 Technology, Communication and Culture
COMM13119 Organisational Communication
JOUR13001 Public Relations and the Media

Communication Practice

Available units
Students must complete the following compulsory units:
COMM11003 Communication in Professional Contexts
COMM11007 Media Writing
COMM12033 Speech and Script
JOUR12010 Feature Writing
DGTL12004 Print Design
DGTL12005 Contemporary Photomedia

Communication Project

Available units
Students must complete the following compulsory units:
COMM13110 Communication Project A
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Digital Media Production Major

Number of units: 8 Total credit points: 48

By completing the digital media production major, you will be able to apply technology management knowledge and demonstrate advanced technological skill to support communication practice.

Level 1

Available units
Students must complete the following compulsory units:
DGTL11005 Web Design
MMST11003 Visual Design Fundamentals
MMST11009 Digital Video and Audio
MMST11010 Illustration and Visualisation

Advanced

Available units
Students must complete the following compulsory units:
DGTL12006 Visual Communication Design
DGTL12007 Digital Communications Management
DGTL12010 Visual Storytelling
MMST13017 Business of Digital Innovation
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Human Resource Management Major

Number of units: 8 Total credit points: 48

By completing this major, you will apply knowledge of issues associated with human resource management with communication skills acquired throughout the course core to work effectively to support people and foster a positive culture within an organisational setting.

Level 1

Available units
Students must complete the following compulsory units:
HRMT11010 Organisational Behaviour
HRMT11011 Human Resource Management
OCHS11027 OHS Fundamentals

Advanced

Available units
Students must complete the following compulsory units:
HRMT19012 Performance Management
HRMT19013 Human Resource Training and Development
HRMT19014 Human Resources Planning, Recruitment & Selection
HRMT19016 Contemporary HRM Issues
HRMT19020 Perspectives on Organisational Change
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Number of units: 8 Total credit points: 48

The journalism major, in addition to completion of core professional communication units, will prepare you for a career in journalism and/or media relations. You will be introduced to journalism within the broader contextual framework of media industries, and will engage in debates about journalistic practice. You will learn to write news and narrative in a range of journalism genres, employing the associated requirements of research and analysis. You will apply legal and ethical frameworks associated with journalistic practice.

Level 1

Available units
Students must complete the following compulsory units:
JOUR11005 Introduction to Journalism
WRIT11025 Creative Nonfiction
MMST11009 Digital Video and Audio

Advanced

Available units
Students must complete the following compulsory units:
JOUR12039 News Writing and Reporting
COMM12016 Media Industries
COMM13111 Communication Project B
DGTL12010 Visual Storytelling
DGTL12007 Digital Communications Management
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Number of units: 8 Total credit points: 48

By completing the management major, you will be able to apply general principles of management, including finance, law, human resources, and information systems, in organisational settings. Your ability to manage effectively will be complemented by core communication skills acquired upon completion of the course's core units.

Level 1

Available units
Students must complete the following compulsory units:
MGMT11109 Introduction to Business
HRMT11011 Human Resource Management

Advanced

Available units
Students must complete the following compulsory units:
COIS12073 Enterprise Systems
HRMT19021 Principles of Employment Relations
MGMT19105 Quality Management
MGMT19126 Operations Management
HRMT19020 Perspectives on Organisational Change
MGMT13151 Entrepreneurship, Innovation and Start-ups
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Number of units: 8 Total credit points: 48

Marketing is an integrated communication discipline closely related to public relations. By completing this major, you will demonstrate the ability to implement marketing strategy in a way that complements public relations practice and vice-versa.

Level 1

Available units
Students must complete the following compulsory units:
MRKT11028 Digital Marketing
MRKT11029 Marketing Fundamentals

Advanced

Available units
Students must complete the following compulsory units:
MRKT19030 Marketing Communications
MRKT19036 Marketing of Service Products
MRKT19037 International Marketing
MRKT19031 Consumer Behaviour
MRKT13014 New Product Development and Branding
MRKT19040 Strategic Marketing and Planning
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Social Enquiry Major

Number of units: 8 Total credit points: 48

In Social Enquiry, you will examine everyday social life through the systemic study of social structures and interactions. You will adopt both sociological and Aboriginal and/or Torres Strait Islander perspectives. Sociology is the study of society with a focus on industrialised societies of the type that emerged out of the French and Industrial revolutions using variables such as race, class and gender. You will develop skills in applying investigative and interpretive tools for the analysis and evaluation of identity, crime and deviance, rural sociology and health. Aboriginal and/or Torres Strait Islander studies explains and critiques the contemporary life of Indigenous Australians through an understanding of pre-colonisation, colonisation, resistance and adaption, government policy, identity and the struggle for recognition and autonomy. You will examine a range of contemporary issues including land rights and country, racism, constitutional preambles, and community. You will apply this knowledge to the professional communication discipline.

Available units
Students must complete the following compulsory units:
SOCL11055 Sociology of Australian Society
SOCL11060 Being Bad
INDG11006 Foundations of Indigenous Learning
INDG11013 Introductory Aboriginal & Islander History
INDG19015 Aboriginal Cultures and Country
INDG19016 Contemporary Indigenous Issues
SOCL19065 Rural Communities and Health
SOCL19069 Social Research Methods
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

General electives Elective

Number of units: 3 Total credit points: 18

3 general electives

Maximum number of Level 1 units permitted for this course is 12.

More Details

Recommended Study Schedule

Students may determine their own schedule based upon credit transfers and personal study requirements. It is important to note that full-time students usually enrol in 4 units per term and part-time students usually enrol in 2 units per term.

For Course Planners please refer to: https://www.cqu.edu.au/student-life/new-students/planners-and-profiles/first-year-planners

Students can get assistance with the preparation of their study schedule by contacting the Course Advice Team by email at spc@cqu.edu.au.

Unit availability

Students should note that although Level 1 units are offered every year, Advanced Level units may only be offered in alternate years. Students should check unit availability by clicking on the hyperlinked unit codes of their choices.

Please note: Students must check to see when and where a unit is offered before enrolling. Please check the Handbook for term offerings and pre-requisite requirements as they may change from year to year http://handbook.cqu.edu.au.

Credit Transfer

Students will be assessed for credit transfer on a case-by-case basis and will be required to nominate the CQU units they wish to be considered for exemption from. Credit transfer will only be granted where a student is able to demonstrate that tertiary studies, equivalent in content and depth to the CQUniversity course, have been successfully completed. Students should examine the unit synopses in this handbook to determine the units for which they may be eligible to claim exemption.

Students may only gain credit transfer for up to 67% of the overall course.

Please note that study undertaken more than 10 years ago is not normally considered unless the applicant can supply certified documents showing that they have been continually using the required skills in the work force. Only TAFE diploma level or above is recognised for credit at tertiary level.

Refer to the Credit Transfer website at https://www.cqu.edu.au/courses-and-programs/credit-transfer-and-rpl/credit-transfers for further details on the guidelines and application process.

Exit Awards

Students can ask to be awarded the Diploma of Professional Communication as an exit award after successfully completing eight (8) units (48 credit points), including at least six (6) units from the core structure and may include up to two (2) specialisation units. For further information or to request the exit award please contact the Course Advice Team by email at spc@cqu.edu.au.

Computing Requirements

Students who enrol in this course require access to a computer with an internet connection. Hardware and software requirements vary for individual units within the course. On-campus students may use the computer hardware, software and production equipment that is available at their local campus.